ArjunB.

Kuttala
13628ThachCourt
Huntersville,NC28078
January11,2014

DearMr.Piatak,

MynameisArjunKuttalaandIamaJunioratPineLakePreparatory.Iamwritingapaperonthe
topicofMobileMarketingandCommerce.IchosethistopicbecauseIamveryinterestedinthe
fieldofmobilemarketingandhowitusedforcommerceeveryday.Ibelievethatmobile
marketingisthefutureofalltypesofcommerceandIwishtobeapartofthisgrowingindustry.I
hopethatIcanbecomepartoftherecentboominmobilemarketing.Ihaveusedamultitudeof
sourcesforthispaper.Thesesourcesinclude,butarenotlimitedto,TheBusinessCaseForA
MobileEconomySpeechbyKateKaye,ClickThisAdAlreadybyNickSummersfrom
NewsweekMagazine,DiffusingYourBrandbyNiccoMelefromBillboardMagazine,andConnect
andPromotebyNataliaMaldonaldofromCareerWorldMagazine.

Thetopicofmobilemarketingandcommerceisverybroadandthereisaplethoraofsmaller
divisionswithinit.IusedthistomyadvantageandItooksourcesfromallofthedivisions.Some
ofthesourcesIusedhavetodowithsocialmedia.Thisisbecausesocialmediamarketingand
mobilemarketingoftengohandinhand.Thismakesmytopicmucheasiertoresearchbecause
severalcompanieshaveusedsocialmediamarketingandhavebeensuccessful.Icanlookinto
thestrategiesofthesecompaniesandbreakthemdowntoseeexactlywhattheydidtoappease
theircustomers.Iwillalsogointodetailabouthowmobilephonesarequicklybecomingmore
widelyusedthancomputers.Everyyear,smartphonesgettermoreandmoreadvancedand
companiesareracingtotryandmaketheirphonesbetterthantheircompetitors.Thisismaking
peopleusetheirphonesmoreoftenthantheircomputers.Companiesareseeingthisandusing
thisinformationtopushtheiradvertisementsontomobilephoneappsandwebsitessothat
peoplewillbuytheirproductonthego.

MymentorwillbeAshwaniSeghal,acolleagueofmyfathers.HeisaSeniorTechnology
ManageratAllyBank.Hehasbeenworkingthereforover5yearsandIbelievethatheisagreat
candidatetobemymentor.Ihopetogainsomeinsightonhowcompaniesusemobileappsand
othertoolstomakecustomersbuythingsfromtheirstore.Ihopetoalsogainaninsidelookat
whatthemobilemarketingentails.

IunderstandtheconsequencesofplagiarisingonthispaperandIpromisetonotplagiarise.I
understandthattheconsequencesofplagiarisingonthispaperincludefailureoftheprojectand
disabilitytograduatefromPineLake.IhavereadandcompletelyunderstandthePineLake
EthicsCode.

Sincerely,
ArjunKuttala