Codes for Leadership

Com 459
Jeff McNeill
Lyn Jang

Hope

Code for leadership

Change

Code for leader

Creating hope for change is the role of the leader

Meaning: leader finds hope which brings change, and hope should
Be the one people desire

What people do?

People turn to leaders, but sometimes turn away
:meaning: people have the power, need to kill the leader to become
One oneself

People both love and hate leaders (depends on how leaders lead
people)
What people want the leader to do for them?
1. Provide them external direction & make room for
self-expression (need interaction)
2. Able to adapt to the mood of others
(importance of emotion)

Why they do it
(Reptilian)
In mothers view

Childrens view

Want to strike out

Make children can grow

Want to regress
A symbolic womb

Make children away from home

The family is a potent image, mother provide the early imprint

Logic of emotion
When it happens
When leaders style and skills meet the peoples appetite
for a leader.( leader have to understand and figure out
the code )
When do people need the leader?

Frustrations
Awareness
Urgency
Call for leadership
Hope for change

What the leader need?

Need to create a latent
Crisis and declare
A breakdown
In advance of others
Desire to change

Keys for leaders

leaders

As mother/
Mentor coach

Acting
As
believers

Use stories
And words
To connect with
Peoples emotions

Verbs & simple language

Are most effective
Symbols are
the language of leaders

Metaphor for leaders

Dreamer of the heart
Poet

Speaking to the heart

Importance of emotion- the logic of emotion
-the connection between the limbic and the reptilian

Off Code
Leadership is not about Logic and scientific fact
Words to use ( hope, change, stories, pictures, symbols,
personal experience ), words of emotion

Words to LOSE
-----numbers, policy, system, processes, graphs, the cortex
explanation-------