AGC

[Return On Information]
GREENiTELEC
Portfolio

New Business Innovation

Discover Trinidad Green Value

Unlock New
RIO

ALL GREEN (TRINIDAD) LIMITED

AG-TELCOM
GREEN COMMUNICATION

In response to the rapid growth of online options, this company sought to [LAUNCH] an
innovative product [Brand] to retain and win back local advertisers against
traditional and online search competitors

[RESEARCH DEVELOPMENT]

Local search had lost share of local look-ups online to other channels as consumers increasingly
used alternative channels for their local search needs;

Misappropriated ad expenditures [Growth Rates] for online ad spending versus the traditional print
medium indicated advertisers preferences were shifting towards media that delivered
enhanced personalization, targeting and measurability

Underserved online customer segments as a result of internet local search left significant
segments either un-served or under-served.

Overly complex pricing due to cannibalization risk and the inability to accurately estimate
volumes makes this enormously complex.

ALL GREEN SOLUTION

The go-to-market strategies for Green value and detailed Customer Profitability analysis,
by segment, to identify the most attractive segments and preferred product features and
estimated demand to understand the most Competitive Markets for trial and the
Pricing Methodology that balance a supply-side view of the risk profile and a demandside view of the value to end users AND for success of the product in major green
markets.

THE RESULT

By understanding Business needs and Customer preferences, we move a traditional business

model into a more disruptive business model while minimizing cannibalization;
incorporating helped to understand the significant incremental revenue sales
projections and pricing strategy for AG-TELCOM; over the next future years.