Beruflich Dokumente
Kultur Dokumente
If youd taken my advice, you could have had won that contract.
He might never have to been able to take that decision if he hadnt talked to his
boss first.
7G
8W
9H
10 H
11 W
12 H
13 confidential information
14 quick reminded
15 itemised costs
16 rough estimates
17 revised version
Suggested/model answers (wording doesnt have to be exactly as here):
18 When was Hennessy founded/started?
19 Who owns Hennessy?
20 Who didnt want to become old men, bores and snobs? or Who did Hennessy want to
attract?
21 How much effect did conventional advertising and point-of-sale promotions have?
22 What kind of campaign did the marketing team at Diageo need to devise?
24
25
26
27
28
29
30
31 35: Award one mark if the speaker includes each part listed. Marks are only lost for
mistakes if they affect delivery of the message and effective communication.