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TABLE OF CONTENTS
Executive
Summary…………………………………………………………… 3
Company
Description……………………………………………………….. 5
Product / Service
Plan………………………………………………………. 6
Marketing
Plan………………………………………………………………….. 8
Strategy &
Implementation………………………………………………… 10
Management
Plan……………………………………………………………… 14
Financial
Plan……………………………………………………………………. 15

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Café

PRESENTED BY
YASIR RAFIQ
B.B.A 6B
PRESENTED TO
SIR NADIR ALI KOLACHI

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CAFÉ SHEESHA
EXECUTIVE SUMMARY
Introduction
Café sheesha is a start-up sheesha and coffee house establishment located in
Defense phase ll Karachi. Along with sheesha and coffee different varieties of
Expresso, tea, juices, Kava, Starters would also be served. Café sheesha expects to
catch the interest of a regular loyal customer base with its broad variety of coffee,
Expresso, tea, Kava, juices, Cigar and sheesha varieties. The company plans to build
a strong market position in the town, due to the partners' industry experience and
mild competitive climate in the area.
The Café sheesha staff members who prepare the coffee, Expresso, tea, juices, Kava,
Starters and sheesha varieties are highly trained and experienced. They know how to
prepare an excellent Arabian and different coffee, Expresso, tea, juices and sheesha
varieties. We use the highest quality equipment and ingredients to deliver a
noticeably superior product.
Our design style is different from all other coffeehouses and sheesha parlors, an
upscale "Arabian" look. It features stained glass decorations, art glasswork, Arabian
style furnishings and outdoor dining.
Café sheesha aims to offer its products at a competitive price to meet the demand of
the middle-to upper middle-income local market area residents.
The Company
Café sheesha is incorporated in Defense Phase ll Karachi. It is equally owned and
managed by its two partners.
Mr. Yasir Rafiq has completed his MBA in sales, marketing, and management, and
was a marketing executive in NIB bank. Mr. Qazi Umer brings experience in the area
of finance and administration. The company intends to hire 4 full-time Coffees,
Expresso, Tea and sheesha makers one juice maker, one cook, one-cigar sales person
two sweepers, two waiters, one cashier, one guard.
Products and Services
Café sheesha offers a broad range of coffee, Expresso, tea, Kava, juices, Cigar and
sheesha varieties. Coffee beverages are all from high quality Columbian and Arabian
grown imported coffee beans. Café sheesha caters to all of its customers by
providing each customer coffee and Sheesha products made to suit the customer,
down to the smallest detail.
The sheesha provides freshly prepared sheesha of different flavors products at all
times during business operations.

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The Market
Café sheesha wants to establish a large regular customer base, and will therefore
concentrate its business and marketing on local residents, which will be the dominant
target market. This will establish a healthy, consistent revenue base to ensure
stability of the business. High visibility and competitive products and service are
critical to capture this segment of the market.

Financial Considerations
Café sheesha expects to raise 15, 00000 of its own capital, and to borrow 15, 00000
guaranteed by the SBA as a ten-year loan. This provides the bulk of the current
financing required.
Café sheesha anticipates sales of about 4500000 in the first year, 5500000 in the
second year, and 7000000 in the third year of the plan. Café sheesha should break
even by the fourth month of its operation as it steadily increases its sales. Profits for
this time period are expected to be approximately 805000 in year 1, 1097000 by
year 2, and 1807000 by year 3. The company does not anticipate any cash flow
problems.
Highlights:

7000000

6000000

5000000

4000000 Sales
3000000 Gross Margin
Net Profit
2000000

1000000

0
1st Year 2nd Year 3rd Year

Mission
Café sheesha aims to offer high quality coffee, Expresso, tea, Kava, juices, Cigar and
sheesha varieties at a competitive price to meet the demand of the middle- to
higher-income local market area residents

Keys to Success
Keys to success for Café sheesha will include:

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1. Providing the highest quality product with personal customer service.

2. A relaxing, upscale interior Arabian design.
3. Competitive pricing.
4. Highly trained and friendly staff

COMPANY DESCRIPTION
Name and location:
Café sheesha launch with its first sheesha plus coffee house located in Defense
Phase ll. It also provides Expresso, tea, Kava, juices and Cigars. Café sheesha will
offer residents and visitors a totally new style of sheesha and coffee house - one
offering a uniquely flavorful sheesha and coffee drink in a comfortable, upscale
Arabian environment at which to socialize, relax or work.
Company Objectives:
Café sheesha is a sheesha and coffee house that also provides Expresso, tea, Kava,
juices and Cigars managed by two partners. These partners represent
sales/management and finance and administration areas, respectively. The partners
will provide funding from their own savings, which will cover start-up expenses and
provide a financial cushion for the first months of operation. A ten-year Small
Business Administration (SBA) loan will cover the rest of the required financing. The
company plans to build a strong market position in the town, due to the partners'
industry experience and mild competitive climate in the area.

Company Ownership
Café sheesha is incorporated in Defense phase ll Karachi. Its two partners equally
own it.

Company History
Café sheesha is a start-up company. Financing will come from the partners' capital
and a ten-year SBA loan. The following chart and table illustrate the company's
projected initial start-up costs.

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24%

Assets
Investment
Loans
26% 34%
Expenses

16%

Products and/or Services Plan:

Products
Café sheesha sells high-quality specialty coffee, Expresso, tea, Kava, juices, Cigar
and sheesha varieties. Despite being an upscale coffeehouse, our prices are in line
with the leading national chains.

The Café sheesha Menu

The Café sheesha menu sets us apart from other coffee and sheesha houses, giving
us a competitive edge.

Café sheesha offer 4 four groups of drinks - coffee, tea, Expresso, juice - with
several choices within each group. This enables us to provide more variety than our
competitors while keeping the preparation of the drinks easy to execute. We are
taking advantage of the immense popularity of flavored drinks and Chai tea by
offering a product mix that includes items the other coffeehouses don't carry as well
as more familiar drinks. Café sheesha offers several smoothie drinks. We carry the
highest quality fresh juices.

Café sheesha also offers a wide variety of sheesha including flavored sheesha.

Prices have been determined after a thorough analysis of all food costs for every item
in each drink. In some cases, an average price has been calculated and applied to all
similar drinks and sheesha varieties in order to keep the menu from confusing the
customer.

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Sheesha Varieties
Name Prices in Rs
Mint 200
Wild berry 200
Double apple 200
Peach 200
Grape 200

Expresso Drinks

NAME Regular in Rs Large in Rs

Expresso 20 30
Cappuccino 25 35
Café Latte 30 40
Café Mocha 35 45

Flavored Expresso Drinks

Name Regular in Rs Large in Rs

Vanilla Cappuccino 30 40
Vanilla Latte 35 45
White Chocolate Latte 35 45
The 50/50 Latte 30 40
The Raspberry Mocha Latte 32 40

Coffee Drinks

Name Regular Large

The Banana Nut Java 20 30
The Cafe Milano 22 30
Coffee of the day 15 25
De cafe 17 27

Tea

Iced Tea Rs.15 small Rs 20 medium Rs 25 large

Hot Tea Rs 17 regular

• Peppermint
• Herb Apricot
• Earl Grey Lavender
• Darjeeling (Rs 35 regular)
• Golden Flowers Herbal
• Herbal Lemon
• Tropical Green

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Juices

Name Regular in Rs Large in Rs

Fresh squeezed orange juice 25 35

Old-fashioned Lemonade 15 20
Genesis Juice 30 40
Crystal Geyser Juice Squeeze 25 32

Cigar

Name Price
Cuban 200 - 5000
Romeo & Juliet 1000 - 15000

Kava

Name Price
Kava 20
Kava ( cardmon) 25

Marketing Plan:
Market Analysis
Café sheesha focus is on meeting the demand of a regular local resident customer
base, as well as a significant level of students, travelers passing through and local
business people.

Market Segmentation
Café sheesha focuses on the middle- and upper-income markets. These market
segments consume the majority of coffee and Sheesha Varieties.
Café sheesha customer base in Defense phase ll Karachi is comprised of two target
groups.

1. Affluent local residents

2. Students

These groups are all potentially strong customer segments. The benefit of this mix of
customers is that it helps maintain consistent business throughout the year.
The other customer segments (local residents, local business and pass-through
traffic) provide a consistent foundation all year long.
Also, by appealing to several market segments, Café sheesha does not become
overly dependent on any single consumer group. For example, several local
coffeehouses with primarily student customers do poorly during the non-school

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months. They must also market themselves anew each year to the incoming
students. Café sheesha will avoid these peaks and valleys in business with a mix of
customers.

Affluent locals. Within five miles of Café sheesha are of the most affluent people
in Karachi. Key influencers, trendsetters, artists, writers and celebrities have homes
in Defense Karachi.

Students. Karachi is home to a major branch of the State University as well as

dozens of other schools, including many prestigious private schools and academies.
To reach students we offer special student discount cards, pass out free coffee
coupons at student events and offer entertainment on weekends.
Students represent an excellent customer segment for several reasons:

• Students bring an energy and youth to the coffeehouse.

• By attracting students we generate excellent word-of-mouth.
• Students represent a large base of potential part-time employees.
• Often under the drinking age, students need an affordable place to hang out
with their friends.

Market Needs

Because Karachi has a cool climate for three to four months out of the year, hot
coffee products are very much in demand. During the remaining warmer seven to
eight months of the year, iced coffee products are in significantly high demand, along
with a slower but consistent demand for hot coffee products. Much of the day's
activity occurs in the morning hours before ten a.m., with a relatively steady flow for
the remainder of the day.
Service Business Analysis
The retail coffee industry in the Pakistan has recently experienced growth. The cool
marine climate in Karachi for four to five months stimulates consumption of hot
beverages in these months. During the remaining warmer seven to eight months of
the year, iced coffee products are in significantly high demand, along with a slower
but consistent demand for hot coffee products. Coffee drinkers in the Karachi are
finicky about the quality of beverages offered at the numerous coffee bars across the
region. Despite of low competition in the immediate area, Café Sheesha will position
itself as a place where customers can enjoy delicious coffee beverages with a fresh
pastry, tea, juice, soft drinks, chocolates and sheesha varieties in a relaxing
environment.

Competition and Buying Patterns

Competition in the local area is somewhat sparse and does not provide nearly the
level of product quality and customer service as Café Sheesha. Local customers are
looking for a high quality product in a relaxing atmosphere. They desire a unique,
classy experience.
Leading competitors purchase and roast high quality, whole-bean coffees and, along
with Italian-style espresso beverages, cold-blended beverages, a variety of pastries
and confections, coffee-related accessories and equipment, and a line of premium

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teas, sell these items primarily through company-operated retail stores. In addition to
sales through company-operated retail stores, leading competitors sell coffee and tea
products through other channels of distribution (specialty operations).
Larger chains vary their product mix depending upon the size of each store and its location.
Larger stores carry a broad selection of whole bean coffees in various sizes and types of
packaging, as well as an assortment of coffee- and espresso-making equipment and
accessories such as coffee grinders, coffee makers, espresso machines, coffee filters, storage
containers, travel tumblers and mugs. Smaller stores and kiosks typically sell a full line of
coffee beverages, a more limited selection of whole-bean coffees, and a few accessories such
as travel tumblers and logo mugs.

Lifestyle factors converge to make the coffee industry strong at all times. The
stimulant effect of coffee is an important reason why many hard-working, fast-paced
Pakistanis consider a stop at their local coffeehouse a necessary part of their day.
Conversely, coffeehouses provide a calm, inviting environment for people to
socialize, relax or catch up on work.
Young people under the legal drinking age are one of the fastest-growing segments
of the coffee drinking market. Coffeehouses provide them with a much-needed place
to meet with their friends.
Entertainment on weekend nights draws a young group of enthusiastic customers.
The surge in interest in coffee drinking among young people assures a diverse,
receptive, sophisticated customer base now and in the future.
Older adults also enjoy the fact that for the relatively modest price of a cup of coffee
and snack, they can meet with their friends, relax or work. Instead of going to a bar
and paying for an alcoholic drink or a restaurant where a meal usually comes with a
hefty price tag, the coffeehouse is an intimate yet inexpensive venue.
Quality is deteriorating even as the industry is growing.
Coffeehouses need to produce a quality product to back up the perceived "little
luxury" image. Currently, most of the largest chains are bowing to the pressures of
growth and are cutting corners on quality by introducing fully automatic espresso
machines, mass bean buying and other efficiency measures.
Coffee drinking is now an all-day activity.
Once concentrated in the early morning hours or mid-afternoon, in recent years
coffee drinking has become an all-day activity. Even late at night, many coffeehouses
are packed with patrons. It's not unusual for a well located coffeehouse to exceed a
daily average of 900 customers.

Strategy and Implementation

Strategy and Implementation Summary:

The Café Sheesha uses a strategy of total quality - in product and service. Our
promise is in our Location, the products we sell, the people we attract and the
atmosphere we create.

Strategic Assumptions:
• People want better-tasting coffee Expresso, tea, juice, Snacks & pastries, and
sheesha varieties. Coffee drinkers and sheesha users want a more inviting
coffeehouse environment.
• Coffee drinks and sheesha users are considered an affordable luxury.

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• The coffee and sheesha house industry is largely unaffected by the economy
and world events.
• Café Sheesha offers several unique advantages over all other coffee plus
sheesha houses.

Competitive Edge
Our competitive edge, compared to the other coffee plus Sheesha houses in the
greater area includes the following.
• A significantly higher quality better tasting coffee, Expresso, tea, Kava, juices,
Cigar and sheesha varieties.
• Our current location can arguably be considered the best in the market.
• An ambiance superior to all other coffeehouses in the area with upscale
"Arabian" look.
• It features stained glass decorations, art glasswork, Arabian style furnishings
and outdoor dining.
• The only coffee plus Sheesha house to provide regular weekend evening
entertainment.
• A wider variety of popular drinks than our competitors, including flavored
coffee and Expresso drink, tea, and juice. We have several drink options for
people who don't drink coffee.

Marketing Strategy
Other coffee or Sheesha houses rely almost entirely on word-of-mouth marketing to
generate business. We will engage in an ongoing aggressive marketing program that
will help us establish profitability quickly and set the stage for continual growth.
Our strategy will be to position Café Sheesha as the "Lexus" of coffeehouses,
offering a high quality product and superb service in a superior environment.

Launch Marketing
Most coffeehouse chains do little or no marketing and advertising. For example,
Starbucks' philosophy is that their ubiquity in the marketplace is all they need to
sustain and grow their customer base. They spend less than 1% of gross revenues on
advertising, and when they do spend, it is usually to introduce a new product.
The retail coffee industry is a sales-oriented business with historically very little
experience in marketing and advertising. This is likely why little is done. As yet, the
major players have not been taken over by sophisticated companies, where
marketing is viewed as essential to gaining market share.
An element of our differentiation from other coffeehouse chains will be our use of
advertising and marketing to gain awareness, build customer traffic and establish a
strong brand image. We intend to create immediate customer awareness and not
wait for word-of-mouth. We are also building customer traffic immediately with an
aggressive Launch Marketing Plan.
Launch marketing will promote awareness, build immediate traffic and establish our
brand image via several methods.

• Public relations/publicity
• Direct Mail
• Local Print and Broadcast Media
• Design & Packaging
• Community Involvement
• Sampling
• Superior Location

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National awareness will help drive the expansion by generating opportunities

created by the media buzz and familiarizing people with our brand name. It will
help set the stage for future brand identification.

Local Media

• FM 107
• FM 96
• FM 91
• FM 89
• FM 106
• FM 100
• FM 101
• Spider magazines.

National Broadcast Media

• Feature programming (e.g. MTV, THE MUSIC, AAG)

• Radio stations nationwide

Trendsetters

Defense Phase ll is the home to thousands of individuals who can be important to

the successful positioning of Café Sheesha. One mention on a TV talk program or
in a 'lifestyle' magazine can (and has) launched many successful careers and
businesses.

With literally hundreds of celebrities and wealthy business people as local

residents, the word-of-mouth recommendations from these people can drive
significant business to us as well as generate favorable publicity.

Celebrities in Karachi are also actively involved in the community, many

supporting several local charities. Our involvement in the community will enable
us to garner exposure for Café Sheesha among an important group of local
residents.

Key individuals will be targeted with gift baskets from Café Sheesha containing
samples of our products to entice them to visit Café Sheesha and talk about us
with their friends.

Design style

The interior design of Café Sheesha is unlike any other coffeehouse chain. While
there are some upscale designs, they are the entire modern Italian or Starbucks
look. Our upscale stylized "Arabian Look" design, featuring stained glass
decorations, art glasswork, differentiates us from all others.
Community Involvement

We will make ourselves an integral part of the local and world community. This
will generate goodwill, create opportunities to forge important contacts with key
people and live up to our company Mission Statement.

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Some of these community involvement goals include:

• Take an active role in the Chamber of Commerce

• Supply complementary product to local charities for fund-raising activities
• Sponsor local sports teams
• Purchase fair trade coffee whenever possible
• Support Fair Trade, organic, sustainable farming
Sampling

We will engage in several sampling activities to introduce potential customers

(and current customers) to Café Sheesha range of drink options.

• Samples will be distributed at the coffeehouse

• Samples will be given to passers-by on the street
• Discount coupons will be distributed on the street, via direct mail and at
special events
• Complementary coffee will be served at charitable and civic events
• Free coffee service will be provided to the Chamber of Commerce, a radio
station, and the newspaper and at select government offices (e.g. the
Planning and Zoning Department)

Portable Kiosk
Within 6 to 8 months we will create a portable Café Sheesha kiosk to sell and
market our products at special events and community activities. Karachi has
many such events every year. It will be an excellent way to publicize Café
Sheesha.
The kiosk will be highly visible and fun. It will also potentially be very profitable,
although it's hard to determine how profitable with any accuracy until the local
response is measured.
Pre-paid, re-loadable, frequency and discount cards

We will promote our program of gift cards and customer frequency cards to drive
business and stimulate cash flow. Industry records indicate that 25% - 40% of all
gift card amounts go unused. Also, gift cards have proven to be a popular holiday
item accounting for more than 5% of total sales during December.

Pre-paid and re-loadable cards have also proven to be very popular with the
major chain coffeehouses, again accounting for a significant percentage of sales.
These cards promote customer loyalty as well.

Frequency cards rewarding the repeat customer with a free drink after a specified
number of visits are popular and proven methods to forge customer loyalty.

Discount cards are used to build goodwill among specific groups such as the
Chamber of Commerce members and college students.

By tying in with our computerized sales and inventory system we will be able to
track usage and allocate the expense to marketing.

The Future

The number of Café Sheesha locations could easily reach 7 to 10 within five
years. While the financials in this Business Plan only address the Karachi location,

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we can extrapolate from the store's performance (which will be carefully

monitored and tracked) to get a general idea of the chain's projected profitability.

With ten coffeehouses the gross revenues, when fully realized, would be more
than 30000000 using the third year performance figures. Even factoring in the
cost of additional staff and other resources, a 10-store chain would likely
generate a minimum of 7500000 in profits annually.

Café Sheesha’s start-up, implementation and operation in Karachi will be the

"blueprint" for future efficient expansion. Our new Mount Hill location will
incorporate the knowledge we gain with our first store as well as new creative
ideas, and become our "flagship" operation.

Sales Strategy
Our sales strategy includes:

• Staff salaries that are 10% above the industry average in order to attract the
best people

• Hiring for attitude so that we always have a friendly, enthusiastic staff to

make customers feel welcome and appreciated; constant staff training to
assure the best quality possible

• State-of-the-art sales/inventory system to

(A) Reduce customer waiting time

(B) Create efficient product ordering

• Create a mobile kiosk to take Café Sheehsa into the community at special
events, farmer's markets, art shows, etc.
• Establish coffee service at local businesses
• Sell gift cards, frequency cards, pre-paid cards, and offer discounts to key
groups
• Create an ongoing sampling program
• Conduct a consistent, aggressive marketing program
• Be an active member of the community; be visible at charitable functions
• Solicit customer feedback to constantly improve and streamline our operation
• Key Strategy: an advanced and expandable point-of-sales system
After carefully tracking the performance of the Karachi store through an
expandable and highly detailed point-of-sale system, we will use this as a
"blueprint" for expansion. For example, daily sales are tracked and analyzed by
item, time period and cost of goods. Labor requirements are matched to
projected in-store sales based upon past performance for maximum efficiency.
Even after paying higher than average wages we expect to allocate no more than
25% to labor costs.

Sales are linked to inventory to both streamline the efficiency of ordering and
reduce "shrinkage" by instantly alerting us to unusual shortages compared with
revenues.
Cost of goods can be monitored for increased efficiency too. As we continually
research methods of delivering a high quality but cost-efficient product, and by
making small incremental improvements in the costs of items we expect to
increase overall COG by a minimum of 5% during the first year of operation.

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As expansion occurs, the POS system can be adapted to each individual location
and allow the central office to monitor the stores remotely as well as the overall
combined operation. Close monitoring will allow us to achieve a high level of
communication between stores as well as spot problems immediately and take
corrective action.

Management Plan:
Management Team
Mr. Yasir Rafiq has completed his MBA in sales, marketing, and management, and
was a marketing executive in NIB bank. Mr. Qazi Umer brings experience in the area
of finance and administration.
Personnel Team:
The personnel plan is included in the following table. It shows the monthly salaries for
every year of all employees.

Per month Per month Per month

No of salary salary salary
Employ for FY for FY for FY
ees 2008 2009 2010
in Rs in Rs in Rs
Coffee Maker 1 12000 14000 15500
Expresso Maker 1 14000 16000 17000
Sheesha Maker 1 15000 16500 17500
Tea Maker 1 11000 13000 14000
Cook 1 10000 12000 13500
Juice Maker 1 10000 12000 13000
Cashier 1 8000 10000 11000
Sweepers 2 4000 each 5000 each 5000 each
Guard 1 7000 8000 8000
Waiters 2 5000 each 5500 each 6000 each
Cigar Sales 1 5000 5500 6000
Person
Total 13 110000 128000 137500

Financial Plan

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Café sheesha expects to raise 15, 00000 of its own capital, and to borrow 15, 00000
guaranteed by the SBA as a ten-year loan. This provides the bulk of the current
financing required.
Projected Profit and Loss:
We expect to be profitable in the first year, with profits increasing over the next two
years, as we establish a loyal customer base.

Pro Forma Profit and loss Statement

FY 2008 FY2009 FY2010

Sales 4500000 5500000 7000000

CGS 700000 800000 1000000

Gross Margin 3800000 4700000 6000000

Expenses

Payroll 1320000 1536000 1650000

Sales & 1000000 1200000 1500000

Marketing
Other Expenses

Depreciation 500000 600000 700000

Utilities 25000 27000 28000

Payroll Taxes 100000 150000 200000

Total Operating 2920000 3513000 4078000

Expense
Profit before 880000 1187000 1922000
Interest and
Interest 50000 60000 75000
Expense
Taxes Incurred 25000 30000 40000

Net Profit 805000 1097000 1807000

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Net Profit Yearly

2000000
1800000
1600000
1400000
1200000
1000000 FY 2008
800000
600000
400000
200000
0
FY 2008 FY 2009 FY 2010

Gross Margin Yearly

7000000

6000000

5000000

4000000
FY 2008
3000000

2000000

1000000

0
FY 2008 FY 2009 FY 2010

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Net Profit Monthly

120000

100000

80000

60000 FY 2008

40000

20000

0
DEC FEB APR JUN AUG OCT DEC

Gross Margin Monthly

700000

600000

500000

400000
FY 2008
300000

200000

100000

0
DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

Projected Cash Flow

The cash flow projection shows that provisions for ongoing expenses are adequate to meet Café
Sheesha needs as the business generates cash flow sufficient to support operations.

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Pro forma Cash Flow

FY 2008 FY 2009 FY 2010

Cash Received from operations
Cash sales 4000000 5200000 6800000
Additional Cash Received
Sales Tax, VAT, HST/GST 0 0 0
New current borrowing 0 0 0
New other Liabilities 0 0 0
New Long Term Liabilities 0 0 0
Sales of other Current
0 0 0
Assets
Sales of long Term Assets 0 0 0
New Investment Received 0 0 0
Sub Total Cash
4000000 5200000 6800000
Received
Expenditures from operations
Cash spending 3000000 3500000 5500000
Bill payments 125000 150000 225000
Sub total spent on
3125000 3650000 5725000
operations
Additional Cash Spent
Sales Tax, VAT, HST/GST 0 0 0
Principle repayment of
0 0 0
current borrowing
Other Liabilities
Principal repayment 0 0 0
Long term liabilities
0 100000 225000
principal repayment
Purchase other Current
0 0 0
Asset
Purchase long term
0 200000 200000
Assets
Dividends 0 0 0
Sub Total Cash Spent 3125000 3950000 6150000
Net Cash Flow 875000 1250000 650000
Cash Balance

Balance Sheet
The following is a projected Balance Sheet of Café Sheesha.

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Pro Forma Balance Sheet

FY 2008 FY 2009 FY 2010

Current Assets
Cash 400000 600000 800000
Other Current
100000 200000 300000
Assets
Long Term Assets
Long Term Assets 250000 300000 350000
Accumulated
50000 60000 80000
Depreciation
Total Assets 800000 1160000 1530000
Current Liabilities
Accounts Payable 50000 60000 80000
Current Borrowing 0 0 0
Others 0 0 0
Long Term
100000 40000 0
Liabilities
Total Liabilities 150000 100000 80000
Paid in Capital 125000 125000 125000
Retained Earnings 45000 57000 63000
Earnings 32000 64000 71000
Total Capital 650000 1060000 1450000
Total Liabilities
800000 1160000 1530000
& Capital
Net Worth 650000 1060000 1450000

Long Term Asset (418000)

Under counter Refrigerator 50000
Service/prep counter 50000
Ice Machines 25000
Large Refrigerators 12000
Milk Coolers 20000
Cash Registers Point of sales system 33000
Expresso Machines 40000
Tea Makers 33000
Coffee Brewer (2) 50000
Counters/Condiments bar/Shelving 50000
Sheeshas 50000
Short Term Asset (275000)
Tables, Chairs, Furnishings 100000
Arabian Carpets 100000
Lightings Fixtures 75000

Startup Expenses Requirements

CONSTRUCTION

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Site Design, Architectural Plan 50000

Demolition/Construction 400000
Electrical, Lighting 75000
Flooring Installation 60000
Bathroom Construction 25000
Plumbing 25000
Fireplace Construction 15000
Painting 20000
City Permits/license/Fees 50000
LEGAL
Accounting 15000
Legal 20000
Insurance 15000
MARKETING
Opening Marketing/Advertising 100000
Graphic design/signage menu board 25000
Frequency card, Brochures 15000
OFFICE
Office Equipment 50000
Computer, Scanner, Printer 100000
Telephone, Fax, Stationary 25000
APPLIANCES
Preparation Equipment 15000
Dishwasher 10000
Blenders 10000
Microwaves 15000
Panini Makers 10000
Storage racks 12000
Music System 100000
Food Display case 25000
Menu board construction 15000
Cups/lids 150000
TOTAL STARTUP EXPENSE 1807000
STARTUP ASSET
Cash required 1000000
Other current asset 275000
Long term asset 418000
TOTAL ASSETS 1693000
TOTAL REQUIRMENTS 3500000

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Café

THE END

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