775.781.

5753
alicials23@gmail.com

aliciasturgess

experience
Marketing Coordinator
Northwest Cosmetic Labs
April 2013 - Present

Created over 200 product marketing sheets to illustrate product benefits for prestigious
cosmetic brands
Drafted press releases and email blasts to highlight promotions, products and services
Organized and executed all aspects of our exhibit at the Makeup in New York trade shows
Screened potential customers resulting in several long lasting business partnerships
Led a team in planning and executing internal company events for up to 300 employees
Maximized online presence through social media and online newsletters resulting in a
300% increase in LinkedIn following
Assisted the Human Resource Manager with Spanish translation and communication

Marketing Director Strategized and implemented various advertising techniques that increased event
BYU-Idaho Life Skills Program
attendance by over 50%
September 2012 - April 2013 Oversaw and managed 15 marketing volunteers
Recruited volunteers through social channels increasing membership by 600%
International Service Volunteer Trained 3 new volunteers in language, organizational and communication skills
Mlaga, Spain Planned and organized cross cultural events for volunteers and community members
October 2010 -March 2012 Developed and taught lessons in the Spanish language
Spanish Tutor Taught peers basic and advanced grammar concepts of the Spanish language
BYU-Idaho Tutoring Center Directed and led more than 10 hours of tutoring sessions weekly
September 2012 - April 2013 Asked questions and encouraged explanations to gage the understanding of students

skills

Excellent written and verbal skills

Professional working proficiency in Spanish
Strong leadership and organizational aptitude
Exceptional interpersonal skills
Accomplished public speaker
Familiar with Adobe Illustrator and
Adobe Photoshop
Skilled in both Mac and Windows
operating platforms
Proficient in Microsoft Powerpoint and Word

education
Brigham Young University - Idaho
Bachelor of Science Communication - Spanish Minor
Graduation: April 2013
Emphasis: Public Relations
Accomplishments: Newel K. Whitney Speech
competition winner, Heber J. Grant Academic Scholarship
Relevant Coursework: Public Relations, Journalism, Public
Speaking, Interpersonal Communication, Mass Media,
Group Dynamics, Visual Media, Advanced Spanish
Grammar, Spanish Literature

references
Matt Bryant CEO Northwest Cosmetic Labs
Leola Hansen Director of Business Development
at Northwest Cosmetic Labs
Richard Clegg President Spain Mlaga Mission

208.522.6723 matt.bryant@trustncl.com
425.788.8076 leola.hansen@trustncl.com
801.440.5036 rclegg@gmail.com