Alyssa L.

Bonventure
401 E. 34th St. Apt. S12F
New York, NY 10016
609-923-8894
abonventure@gmail.com

Education:
University of Maryland, College Park

Graduation Date: May 2014

GPA: 3.68

Bachelor of Science, Marketing

Work Experience:
Regan Communications

New York, NY
Account Coordinator
June 2014-Present
Write, edit and service pitch letters, press releases and media advisories for lifestyle and hospitality clients.
Create targeted media lists for broadcast, radio, online and print outlets
Proactively pitch targeted media outlets, followed by reminder pitches and follow-up phone calls to media
Draft and finalize all media kit materials for new and existing clients
Coordinate and attend media interviews and desk-side appearances with reporters, editors and TV producers
Coordinate and attend various event planning and media outreach events
Responsible for daily account management activities, such as recap reports, activity reporters, media
monitoring and coordination of all necessary materials for client accounts
Oversee internship program and responsible for final intern evaluations

Brightline Strategies

Washington D.C. Metro Area

Marketing & Communications Intern
June 2013-August 2013
Drafted first and second copies of press releases and their associated pitches
Published original content on various social media outlets to increase brand awareness and follower
engagement for Brightline clients
Scanned search engines and newswires, such as Google News and PRWeb, to monitor client mentions and
clipped their respective media presences
Developed and expanded new and existing media lists using Vocus in order to recommend industry-related
outlets for each client

MRY Social Media Agency

College Park, MD
Barnes & Noble College Brand Ambassador
July 2012-February 2013
Generated awareness and usage about the textbook rental program through various social media outlets
Created and implemented 3 original marketing strategies to promote a positive brand image for Barnes & Noble
Executed 1 large scale event, 1 guerilla marketing activity and 1 creative online initiative to engage the student
body
Reported on the RepNation ambassador portal with photos, blog posts and activity recaps

Regan Communications
Intern

New York, NY
June 2012-August 2012
Edited press releases, media advisories and pitches to send to traditional and non-traditional media platforms
Clipped traditional media and social media mentions for each client
Updated existing media lists and created new lists using CisionPoint
Made follow-up calls to the media after launch events, press coverage and the release of pitch proposals
Learned how to successfully work in a cross-team environment with nine other employees

WBZ-FM Radio, Inc.

Bala Cynwyd, PA
Radio Station Promotions Assistant/Intern
June 2011-August 2011
Computed demographic research for the stations marketing campaign to women
Scheduled and executed national, community and sales events for the station to sponsor
Responsible for daily maintenance of the stations website and online calendar

Skills: Cision, Vocus, MS Office

Personal Website: www.alyssabonventurelive.weebly.com
facebook.com/alyssa.bonventure

@alyssabon

@alyssaBONBON