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Consumer behaviour towards Shopper Stop Loyalty program

1How often do you shop with Shoppers Stop?


First time

Monthly

Quarterly

Semi Annually

Annually

Once in 2 years

2 Are you a member of Shopper Stop loyalty program?


Yes

No

3 Which Shoppers Stop loyalty card do you hold?


Classic Moments
Silver Edge
Golden Glow
None
4 Are you happy with the Shoppers Stop loyalty program?
Yes

No

5 Does the loyalty program incentivize you to shop more with Shopper Stop?
Yes

No

6 What kind of additional benefit would you like to enjoy as a loyal customer with Shopper Stop?
7 Are you holding loyalty program cards of other retail chains as well?
Yes

No

8 What do you like about the loyalty programs in general?


Discounts
Special treatment as a loyal customer
Special pre sale days for loyal customers only
Others, please specify
9 Are you okay to pay a small fee to enroll in the loyalty program done by retail chains?
Yes

No

10 Do you think loyalty programs benefit you?


Yes

No

11 Do you go back to a shop because you hold a loyalty card of that outlet?
Yes

No

12 What is the level of satisfaction perceived from Shopping with Shoppers Stop on the various parameters: (5
being the highest and 1 being the lowest)
Products
Quality
Variety
Price
Staff Behaviour
In house Experience
Offers and Schemes
Promotions
Advertisements
Store ambience and layout
Location
13 What products can be further introduced?
14 What kind of improvements or changes would you like to see with the passage of time?
Consumer response to Shopper Stop online shopping
15 Do you shop online?
Yes

No

16 Do you enjoy shopping online?


Yes
17 What according to you are the benefits of online shopping?
18 What do like most about online shopping?
Ease of shopping
Better variety/sizes available
Online discounts
Faster shopping experience
Others

No

19 Have you tried shoppers stop online website for shopping?


Yes

No

20 How would you rate the website on a scale of 1 to 5? : (5 being the highest and 1 being the lowest)
21 Do you think the website is easy to navigate?
Yes

No

22 Do you find the speed of the website upto your expectation?


Yes

No

23 Do you like the offers/discounts available on the website?


Yes

No

24 Do you think the website provides all products you need?


Yes

No

25 What would you like to suggest to make your shopping experience more comfortable with shoppers stop?