Dan Santone

Dan.Santone@icloud.com 214-669-7584
Product leader with a strong background in building operational efficiencies, delivering innovative client solutions and
implementing large initiatives. Excellent analytical skills and direct communication style tailored to operations,
technology and product environments. Excels at seeing the big picture and delivering on complex problems with a
consistent approach spanning fourteen years in the financial services industry.
Product Management

Business Process Optimization

Information Management

Transaction Automation

Technology Consulting

Management Consulting

Client Relationship Management

Agile Project Management

Collaborative Program Execution

Professional Background
Fidelity Investments - FPCMS Division

Westlake, Texas

Fidelity provides investment management and administration expertise to a diverse set of customersfrom individual investors to
businesses, financial advisors, and institutions. Fidelity Pricing and Cash Management Services (FPCMS) provides accounting and
investment management support services to Fidelity mutual funds and other Fidelity groups. FPCMS employs 1,700 people.

Director - Product and Service Delivery

2012 - Present

Recruited to focus product offering for treasury cash services within transfer agent operations. Unique product
management role within an operations unit was initially centered on staff relocation efforts. Over the last 18 months,
focus has been on replacing wire transfer platform, a 5.5MM project.
Key Accomplishments:
Completed exhaustive RFP, negotiated and executed vendor contract, designed solution and completed preproduction implementation of wire transfer solution in 18 months.
Lowered transaction unit costs and reduced headcount by 20% through automation and design decisions.
Co-led 15+ person project team through analysis and execution phases of platform replacement. This included
mentoring, training and coaching junior technology, operations and support staff to perform at high levels.
Platform went live without incident due in part to focused testing efforts across 7 banks, 9 SWIFT message types
and 1,300+ test use cases.
Graded at highest available rating (Exceeds Expectations) in last performance management review.

J.P. Morgan - Worldwide Securities Services

Dallas, Texas

Worldwide Securities Services (WSS) is a premier securities servicing provider for institutional investors, alternative asset
managers, broker dealers and equity issuers. WSS provides a wide breadth of services across global custody and funds services.
With 2011 revenue of 3.8B, WSS had 13,179 employees in 2012.

Vice President - Technology Relationship Management

2010 - 2012

Promoted to expand the technology delivery efforts for our largest external customer. Serve as a leading customer
advocate and ensure clients receive a great end-to-end user experience. With a focus on process, solution and
product innovation, customers are serviced in an environment where technology appears seamless. This role
included presenting complex technical information concisely to a variety of audiences.
Key Accomplishments:
Consistently recognized by customers as a trusted partner and by executives as a top tier resource.
Implemented (14B AUM) multi-product (Fund Accounting & Admin, Transfer Agency, FX, Custody) account
onboarding while delivering on project portfolio and client coverage across 9 month period.
Protected 100MM in annual client revenue over four years by delivering reliable technology, innovative product
solutions and high touch client service.

Current as of Q4 2014

Assistant Vice President - Client Technology Onboarding

2008 - 2010

Selected to lead technology for complex business implementations. Provided technical sales support on new
business opportunities, due diligence and vendor engagements. Followed sale to implementation on complex deals.
Key Accomplishments:
Led technical efforts of six multi-product, cross-functional client onboarding engagements in four years. Average
transition size was $15B AUM with a typical implementation budget of $350K. The successful onboarding of
these six deals added a total of 28MM in annual revenue.
Developed marketing materials for middle office product launch. This included pitch-book material that concisely
explained the technology and operating structure used to offer these services.
Established on-boarding process standards that allowed new business to be onboarded in a repeatable manner.
This has grown to be a competitive advantage for WSS in large deals.
Assistant Vice President - Director of Client Automation

2004 - 2008

Directed automation efforts through external client consulting and program management. Responsible for improving
the automation rate of cash transaction operations. Acted as information owner for global currency platforms.
Key Accomplishments:
Transformed our money movement transaction system with complete re-design. This included articulating a
clear case for change and gaining shared vision with all levels. Utilizing collaborative design decisions,
extensive user experience research and agile development, this implementation led to sizable efficiencies.
Directly responsible for increasing client automation rate by 30% over two years. This reduced headcount by
18%, overtime by 80% and processing errors by 30%, significantly lowering operating risk profile.
Officer - Process Improvement Lead

2001 - 2004

Hired to improve the efficiency of Global Custody Cash Operations. This role included developing business cases
and investment proposals for process improvement ideas. Designed and tested money transfer workflow changes
resulting in direct expense reduction of 3MM+ while delivering headcount saves of 15%.

Edward Jones Investments

Frisco, Texas

Edward Jones is a retail investment and brokerage firm serving nearly seven million customers with 10,800 offices worldwide.

Registered Investment Advisor

2000 - 2001

This advisory role consisted primarily of prospecting and consulting retail clients on investment decisions, product
selection and asset allocation. Accountable for developing a customer base by making face-to-face contacts.
Key Accomplishments:
Obtained securities license after 3 month self study program NASD Series 7, 63 (now expired)
Accumulated 250K in assets while opening 50+ new accounts

Education and Credentials

Bachelor of Business Administration (BBA) in Finance
Stephen F. Austin State University, 2000
Key Skills and Experience
Customer Service / Relationship Management 13 years
Project Portfolio Management, Structured Project Management, Program Management 12 years
Business Analysis and Technical Analysis 12 years
Back and middle office product, technology, securities and banking industry experience 12 years
Fund Accounting, Fund Administration, Transfer Agency and Global Custody Service offerings 7 years
Software Development Life Cycle (Waterfall and Agile methodologies) 9 years
Electronic messaging for financial institutions (SWIFT -trade, cash, foreign exchange, asset servicing) 9 years
Transaction Software, Product Management Consulting 8 years
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