Unit 1 Communication: It's Nature and

Meaning .....

What is Communication ?
Communication is an exchange of facts , ideas,
opinions ,or emotions by two or more persons.
Communication transmits information not only
about tangible facts and determinable ideas and
opinions but also about emotions.
Here facial expressions are an important part
of communication.
Feedback is an essential aspect of communication.

It involves the communication of ideas.

The idea should be accurately replicated in the
receivers mind .
The transmitter is assured of the accurate
replication of the ideas by feedback .
It is suggested that communication is a two way
process including transmission of feedback.

The communication situation is said to exist

when
There is a person(sender) desirous of passing
on some information.
There is another person (receiver) to whom the
information is to be passed on.
The receiver partly or wholly understand the
message passed on to him;
The receiver responds to the message , i.e.,
there is some kind of feedback.

1.
2.
3.

The transmission of the senders ideas to

the receiver and the receivers feedback or
reaction to the sender constitute the
communication cycle .
Input : the message or ideas the sender
wants to give
Channel : letter , fax , phone , electronic
mail , etc.
Message: the actual message that is sent

4. Output : the information the receiver gets

5. Feedback : the receivers response to the
message
6. Brain drain : the possibility of
understanding at any cost
The breakdown may be due to one or more of
the following:
a. Improper formulation of the message in
the mind of the sender,
b. Improper statement of the information in
the message,
c. Improper statement of the message by the
receiver.

Internal communication : it is the

communication within the organisation.
It is important because it promotes
understanding and cooperation among members.
External communication : it includes
communication with the government agencies
and departments on the one hand and
distributors ,retailers ,individual customers
and general public on the other .