PROJECT REPORT

ON

“SAVING AND CURRENT

ACCOUNT”

SubmitteD BY
“ NITIKA AGARWAL”
AT
“INDUSLND BANK”
Date :AUGUST-SEPTEMBER -2009
“MAHARSHI DAYANAND SARASWATI university
 DECLERATION

I hereby declare that the project report entitled “A STUDY OF

CURRENT AND SAVING ACCOUNT.” Is the produce of my sincere
effort. This Summer Internship Project Report is being submitted by
me alone, at “MDS UNIVERSITY” ajmer for the partial fulfillment of
the course MBA, and the report has not been submitteD to any other
Educational institutions or for any other purpose WHATSOEVER.
ACKNOWLEDGEMENT

All the words seems dwarf when I attempt to describethe

valuable guidance, realistic, supervision and support of mr.vinay
khandewal under whose guidelines andinstructions. I am able to
complete this project.
No words can express my feelings of heartfelt gratitude
and reverence for Mr. vinay khandelwal whose ready assistance,
time and knowledge were always thee for me whenever the need arose
for it
. They were very much supportive to me in providing the right and
needful information.
Nitika agarwal
Decleration
acknoweledgement ……
1.1 General Introduction
1.2 Industry
Profile………………………………………………………………
a. Origin and Development of the industry……………………………
b. Growth and Present Status of the industry………………………...
c. Future of the industry ………………………………………….…….
1.3 Product and Service Profile of the Organization Competitors ……..
CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM …
4.1 Statement of Research Problem………….. ……………………………
4.2 Statement of Research Objectives ..……………………………...... .
4.3 Research Design and Methodology…………………………………
4.4 Analysis of Data ………………………………………………. .
4.5 Summary of Findings ……………………………………………………
CHAPTER 5 SUMMARY AND CONCLUSIONS ………………….
5.1 Summary of Learning Experience…………………………………..
5.2 Conclusions and Recommendations ………………………………….
APPENDIX
……………………………………………………………………………….
BIBLOGRAPHY………………………………………………………………
………….
Genesis
IndusInd Bank derives its name and inspiration from the Indus Valley
civilisation - a culture described by National Geographic as 'one of the
greatest of the ancient world' combining a spirit of innovation with sound
business and trade practices.
Mr. Srichand P. Hinduja, a leading Non-Resident Indian businessman an
head of the Hinduja Group, conceived the vision of IndusInd Bank - the
first of the new-generation private banks in India - and through collectiv
contributions from the NRI community towards India's economic and
social development, brought our Bank into being.

The Bank, formally inaugurated in April 1994 by Dr. Manmohan Singh,

Honourable Prime Minister of India who was then the country’s Finance
Minister, started with a capital base of Rs.1,000 million (USD 32 million
at the prevailing exchange rate), of which Rs.600 million was raised
through private placement from Indian Residents while the balance
Rs.400 million (USD 13 million) was contributed by Non-Resident
Indians.

A NEW ERA

About IndusInd Bank

IndusInd Bank Ltd. is one of the new-generation private-sector banks in
India which commenced its operations in 1994. The Bank enjoys a
patronage of 2 million customers and has a network of 180 branches, 40
ATMs spread across 147 geographical locations in 28 states and union
territories as on September 30, 2009. The Bank also has a Representativ
Office each in Dubai and London. The Bank's total business (deposits plu
advances) as on September 30, 2009 crossed Rs. 40,000 crores.
It has multi-lateral tie-ups with other banks providing access to more tha
21000 ATMs for its customers. It enjoys ‘clearing and settlement bank’
status with leading capital, commodity and currency exchanges within
India eg - BSE / NSE and commodity exchanges like- MCX, NCDEX, an
NMCE.

While continuing its drive for efficiency and profitability, IndusInd Bank
a keen participant in the Corporate Social Responsibility space. It is
actively engaged in helping mentally-challenged and underprivileged
children and on other hand, helps in sensitizing /upholding environmenta
and ecologically appropriate behaviour. The Bank actively supports
“Green Practices” within the Bank and under its campaign “Hum aur
Hariyali”, it has successfully launched a slew of green initiatives. It is
also an active supporter of the arts especially in the field of music and
dance.

CRISIL has assigned Highest P1+ rating to IndusInd Bank’s Fixed

Deposits and Certificates of Deposit. Recently, CRISIL has reaffirmed its
P1+ rating of IndusInd Bank’s Fixed Deposits and Certificates of Depos
programme. ICRA has also assigned the highest A1+ rating to IndusInd
Bank’s Certificates of Deposit.
 BOARD OF DIRECTORS
Mr. R.
Managing Director, Ashok Leyland Ltd.
Seshasayee
Mr. R.
Former Dy Managing Director of SBI
Sundararaman
Mr. T. Anantha Chartered Accountant and Expert in
Narayanan Agriculture and Rural Economy
Dr. T. T. Ram Professor, Finance & Accounting, IIM,
Mohan Ahmedabad
Mrs. Pallavi
Practising Lawyer
Shroff
Mr. Premchand M.D. of Ipca Laboratories Ltd., having
Godha practical experience of SSI & Agriculture
Mr. Ajay
Businessman
Hinduja
Mr. Sushil
Chandra I.A.S (Retired), Advocate
Tripathi
Mr. Ashok Kini Former Managing Director of SBI
Mr. Romesh
Managing Director & CEO
Sobti
MILLESTONE

Year Business Achievements

2007-08

• Business Turnover touched a figure of Rs 31833.16 crores

• Network of Branches increased to 180 along with 183 off-site
ATMS, thus having presence in over 147 geographical locations
spread over 28 states including Union Territories
• A Strategic tie-up with Reliance Securities for offering a value-
added 3-in-1 savings accounts-linked package to customer-
comprising a saving bank account, a depository account, and an
Internet trading account
• Signed an agreement with National Multi Commodity Exchange
Ltd.
• ) to become their Clearing Bank; It already had such agreements
with
• and NCDEX
• Strategic partnership with Cholamandlam MS for banc
assurance
• Received recognition in the form of a Certificate of Nomination
for the Global Connect Customer Responsiveness Awards. The
participants for
 • the award were evaluated on various parameters such as
Responsiveness, Intelligence Generation, Intelligence
Dissemination, Customer Education, Top management Emphasis,
Innovation & Learning
• Received recognition by BSE and NASSCOM Foundation for the
Best Corporate Social Responsibility Practice Category
• Featured in the Standard and Poor ESG India Index which
provided the investors with exposure to liquid and tradable index
of 50 of the best performing stocks in the Indian market as
measured by environmental, social and governance (ESG)
parameters
•
2006-2007

• Net worth crossed a milestone figure of Rs 1000 crores at Rs

1056 crores
• Successful completion of GDR issue of Rs 145.96 crores
• Business turnover touched a figure of Rs 28.700 crores
registering a growth of 18.17% over the previous year.
• Network of Branches increased to 170 along with 99 off-site
ATMs, thus having presence in over 141 geographical locations
spread over 27 States including Union Territories
• Highest A1+ rating for its Certificate of Deposits by ICRA and
Highest P1+ rating for its FDs by CRISIL.
• Bestowed with the prestigious IBA Award for technology
implementation (STP).
• Added a number of new business and product lines, viz the
launch of Indus GOLD and Indus Gift Card, E-Remittance
facility, tie-up with number of Banks for ATM usage, tie-up with
 Reliance Securities to extend Portfolio Management services and
Banc assurance tie-up with Aviva Life Insurance.
• Ranked among the top ten banks in the country in the ET500 list
of leading companies in India.
• Rated as ‘The best among the top 10 private-sector banks’ in a
survey covering 79 banks conducted by Business Standard in its
November 2005 issue. Ranked sixth in the overall list, the bank
was also identified the
• “Most Efficient Bank’ among all banks in India.
• Bestowed ‘India’s Most Productive Bank’ status by a Business
Today- KPMG Survey
• Presented ‘Outstanding Achiever of the year 2005- Corporate’
(Runner up- Banking Technology Award) by IBA, Finacle (from
Infosys) and TFCI
• (Trade Fair and Conference International).

2004-05

• Business Turnover Crossed Rs 22000 crores

• Network grew to 115 branches, 9 extension counters and 195
ATMs. Spread over 95 geographical locations
• Bestowed with highest rating for deposits from reputed rating
agencies
• Highest rating ‘P1+’ on Fixed Deposits from CRISIL
• Highest rating ‘P1+’ on Certificate of Deposits from CRISIL
• Highest rating ‘F1+’ on Fixed Deposits from Fitch Ratings India
Pvt. ltd.
 • Bank’s second International Representative Office opened in
London.
th
• 100 Branch opened at Dadar, Mumbai.

• Signed an agreement with NCDEX as clearing banker.

• Launched International Mahila Card.

2003-04

• Total business volume touched Rs 19000 crores.

• Completes 10 years of banking excellence
• Ashok Leyland Finance merges with the bank
• The first Indian commercial bank to achieve certification for its
‘Entire Network of Branches’ under the ISO 9001:2000 Quality
Management System.
• Launch of Debit Card- International Power Card.
• Bank’s first International Representative Office in Dubai.
• One of the first banks to live on RTGS platform.

2002-03

• One of the first banks to implement the RBI- Electronic Funds

Transfer Scheme.
2001-02

• Total business volume touches Rs 14000 crores. Highest

productivity in the Indian banking sector with Rs 16 crores of
business per employee.

2000-01

• Total business volume crosses Rs 10000 crores

1998-99

• IndusInd again rated as one of the Top Performing Banks in

various survey reports, for the second year in succession.

1997-98

• IndusInd rated as one of the Top Performing Banks in various

survey reports

1996-97
Pioneer in launching Internet Banking.
 Mission
To position induslnd bank limited as a top 3 performer
In the new private bank space in 3years measured by
The 3parameters of profitiability, productivity and
Efficency.
 PRODUCTS
PRODUCTS OFFERED BY INDUSIND BANK

Bank offers various products in terms of servicing its customer. The

bank has tried to tab the growth of the retail sector & has come with
various products, Priority Banking being one of them. Bank has
pushed the retail banking through a wide spread distribution network
& through the growth of the bank’s
Product& customer base. Bank has also tried to enhance cost
Efficiency by leveraging technology that is continuous upgrading
& customer base.

Saving Account
Induslnd Bank offers you a Regular Saving Account with
host of convenient features and banking channels to transact through.
So, now you can bank at your convenience, without the stress of
waiting in queues.
Current Account
In today’s fast-paced world, your business regularly requires you to
receive and send funds to various cities in the country. INDUSIND
Bank Regular Current Account gives you the power of inter-city
banking to more than 200 cities.

Fixed Deposits
Safety, Flexibility, Liquidity and Returns!!!
A Combination of unbeatable features of the Fixed Deposit
from INDUSIND Bank.

Credit Cards-
An INDUSIND Bank credit card gives you the facility of cash,
convenience and a range of benefits, anywhere in the world. These
benefits range from life time free cards, insurance benefits, global
emergency assistance service, discount, utility payment, travel
discount, and much more.

Debit Cards-
The INDUSIND Bank Debit Card is a revolutionary form of cash that
allows customers to access their bank account around the clock,
around the world.

INVESTMENT
At INDUSIND Bank, we care about all your needs. Along with deposit
products and loan offerings, INDUSIND Bank assists you to manage
your finance by providing various investments options ranging from
INDUSIND Bank offers to investment in mutual funds and pure gold.
You can invest in above products through any of our branches. For
selected products INDUSIND Bank also provides, the ease of
investing through electronic channels like ATMs and Internet
(www.indusindbank.com).
E-Instructions :
You can transfer securities 24 hours a day, 7dys a week through
Internet & Interactive Voice Response (IVR) at a lower cost. Now with
“Speak to transfer”, you can also transfer or pledge instructions
through our customer care officer.

Mutual Fund
IndusInd bank has tied-up with almost all the mutual funds in
the country for distribution pan India. We are currently distributing
schemes of the following mutual fund:-

ABN AMRO LIC

BIRLA PRINCIPAL
BOB PRUICICI
CHOLAMANDALA
M RELIANCE
STANDARD
CANBANK CHARTERED
DSP SAHARA
DEUTSCHE SBI
FIDELITY SUNDARAM
HSBE TEMPLETON
HDFC TATA
ING TAURAS
JM UTI
General Insurance:
IndusInd Bank has tied up with “Aviva Life Insurance”
Has 3 Plans:

1. Life Long : - A Plan flexible enough to adapt to your life’s

changing needs.

2. Pension Plus: - Why wait till your 60th birthday to follow

your hearts?

3. Save Guard : - A simple way to secure your service.

General Insurance:
IndusInd Bank has tied up with “CHULAMANDULAM”
1. Health Insurance
2. Marine Insurance
3. Stock Insurance

RETAIL BANKING
Accounts and Deposits:
Saving Accounts
Regular Saving Account
Privilege Saving Account
Privilege Plus Saving Account

Current Account
Regular Current A/C
Business Current A/C

Term Deposit
Fixed Deposit
Flexi term deposit
 SAVING ACCOUNT

A safe and easy way to save your money is with a bank saving
account. A saving allows you to deposit money in the bank and earn
interest own that money over the course of time. A saving account
allows you to deposit money (add money to your account) or withdraw
money (remove money from your account) at any time. In return for
keeping your money at the bank, the bank pays you money, also known
as interest.

There different types of savings account available and each depends

on the amount of money you will be depositing, whether or not you
want easy access to your funds and how long you want to keep your
money in your account. Interest will be earned on the money you have
on deposit at the bank. Since you may deposit or withdraw money
each day, the bank will calculate how much money you should receive
in interest. You will also receive a periodic statement from the bank
listing your deposits, withdrawals, interest, and account
balances.bank may pay a different amount of interest, so it makes
sense to look at several banks to decide which one to use.

Saving Bank Accounts are meant to promote the habit of saving

among the citizens while allowing them to use their funds when
required. It also facilitates safe keeping of money. In this scheme fund
is allowed to be withdraw whenever required, without any condition.
Hence a saving account is a safe, convenient and affordable way to
save your money.

A. Product Definition
A saving bank account is the most common operating account for
Individuals and others for non-commercial transactions. It helps
people to put through day to day banking transactions besides earning
some return on the made.

B. Target Segment
By a person in his/her name and By two or more persons in their joint
names payable to, Both or all of them of the survivor or survivors of
them OR Either or any more of them or the survivor or survivors of
them OR Former/Letter or survivor of a particular person during his
lifetime or survivor jointly or survivor.

C. Documentation
Dully filled account opening form as per KYC Norms.
o Address Proof
o Photo identity Proof
o Pan no/Form 60
o 2 Passport size photograph
o D. Types of Saving Account

Regular Saving A/C

Privilege Saving A/C

Privilege Plus Saving A/C

Regular Saving A/C

 Features : -

 Average Balance –( Average Monthly Balance)-

 ♦ Rs.5000/- in A Class centers

♦ Rs.3000/- in B Class centers

♦ Rs.1500/- in C Class centers

 Services offered-

♦ Freee in International Debit Card

♦ Free Personalized Multicity cheque book

♦ Free Internet banking

♦ Nomination Facility

♦ Free quarterly statements OR Monthly e-

Statement/Pass Book Facility

♦ Life Insurance covers at concessional premium

♦ Free Utility Bill Payment facility

Documentation –

 KYC Compliance
 Address Proof
 Photo Identity
 Pan no/form 60
 2 pp size photographs

 Interest Rate – 3.50%

 Service Charges – No Service charges applicable subject to

maintenance of stipulated balance.

Privilege Savings A/C

Features: -
▪ Average Quarterly Balance-

 A Class Branches – Rs.20000/

 B Class Branches - Rs.10000/-
C Class Branches - Rs. 5000/-

Advantages:

• Bank deposits are fairly safe because banks are subject to control of
Reserve Bank of India with regard to several policy and operational
parameters.
• Saving Bank account does not have any fixed period for deposit.
• The depositor can take money from his account by writing a cheque

to somebody else or submitting a cheque directly.

• Most of the banks offer various facilities such as
• ATM card, credit card etc.
• Many of the banks also give internet banking facility through with

one do the transactions like withdrawals, deposits, statement of

account etc.
 KYC Compliance
 Address Proof
 Photo Identity
 Pan no/form 60
 2 pp size photographs

 Interest Rate – 3.50%

 Service Charges – Non-maintenance charges will be

levies, if the required AQB is not maintained.

Privilege Plus Savings A/C

Features: -

▪ Average Quarterly Balance

 A Class Branches – Rs.50000/-

  B Class Branches – Rs.30000/-

 C Class Branches – Rs.20000/-

Services offered–
Free International Debit Card, ATM-5000 & POS-100000

♦ Free personalized Multicity cheque book

♦ Free Internet Banking

♦ Free DD (Subject to transfer from A/c)

♦ Doorstep Banking
♦ Monthly Statement/E-mail statements/Passbook facility
♦ Free Utility Bill Payment facility
♦ Nomination facility
♦ Life Insurance cover at concessional premium
♦ Free foreign Inward Remittance
♦ Lockers at concessional rate
♦ Loyalty Points on Mobile Recharge from ATM
♦ Special discount on Suvarna Mudra
Current account
Current deposits plan is ideal for professionals and
provides flexibility through overdraft facility. The most
basic and flexible deposit option for those whose
transactions take the form of an everyday exercise.

What is current account?

 A running account supporting unlimited withdrawals

and deposits.
 In a current account, a customer can deposit any
amount
  of money any number of times.
 He can also withdraw any amount as many times as
he wants, as long as he has funds to his credit.
 Current Accounts are meant neither for the purpose
of earning interest nor for the purpose of savings but
only
 for convenience of the business.


Who needs a Current Account

Businessman, Joint stock companies, institutions, public
authorities, public corporations etc. Any business that
has numerous banking transactions needs a current
account that has numerous daily banking transactions.
A. Product Definition
A current account is opened usually for commercial or
business purposes where there a large number of
transactions. It is a running and active account and there
are no restrictions on the number of transactions and the
amount of transactions.

B. Target Segment
Current accounts are opened by those who have
commercial interest and have the needs to issue many
cheques. These include:

 Individuals
 Sole Proprietorship
 Hindu Undivided Families (HUF)
 Partnership
 Trusts
 Association/Societies and Clubs
 C. Documentation

• Account opening form duly as per KYC norms

• Identify proof of the authorized signatories

• Address Proof authorized signatories

 Research methodology

4.1 Statement of research problem:-

PROBLEM DEFINATION:
Sales Executives were with good background human

being and through rigorous process of recruitment but

still not able to perform up to the expectation level of

company, HR is not able to sort out the problem why the

performance is not coming even after giving the full

marketing support.

. The communication technique and dealing with the

customers is also a problem to the sales executives.

4-2 OBJECTIVES OF RESEARCH PROJECT:

RESEARCH OBJECTIVES:

 T o find out the customer preferences while opening

Savings A/c.

To study brand image of the bank.

To increase the business of the bank.

4.3 Research Design and Methodology

Primary data source: All the people from different

profession were personally visited and Interviewed. They

were the main source of Primary data. The method of

collection of primary data was direct personal interview

through a structured questionnaire.

Secondary Data Source: It was collected from internal

sources. The secondary data was collected on the basis of

organizational file, official records, news papers,

magazines, management.

SAMPLING PLAN:

Since it is not possible to study whole universe, it

becomes necessary to take sample from the universe to

know about its characteristics.

Sampling Units: Customers

Sample Technique: Random Sampling.

Research Instrument: Structured Questionnaire.

Contact Method: Personal Interview.

 SAMPLE SIZE:

My sample size for this project was 100 respondents.

Since it was not possible to cover the whole universe in

the available time period, it was necessary for me to take

a sample size of 100 respondents.

RESEARCH LIMITATIONS:

It was not possible to understand thoroughly about the

different marketing aspects of the Financial Consultant

within 60 days.
As stipend, money was not given it was difficult to

continue the project work. All the work was limited in

some limited areas of Bangalore so the findings should

not be generalized. The area of research was Bangalore

and it was too vast an area to cover within 60 days.

All the findings and conclusions obtained are based on

the survey done in the working area within the time limit.

I tried to select the sample representative of the whole

group during my job training. I have collected data from

people linked with different profession at Bangalore.

4.4 Data Analysis
Q 1:What is your Monthly Transaction in your account ?
Monthly No. of %

transactions respondents (percentage)

5-20 lakhs 28 28%
20-40 lakhs 59 59%
40 lakhs and 13 13%
 above
Total 100 100%

70%

60%

50%
05L- 20L
40%
20L - 40L
30% 40L - Above

nalysis:
20%

10%

0% • 59% respondents
05L- 20L
gave their
20L - 40L
answer in 20-40 lakhs
40L - Above

transactions.

Analysis:

• 59% respondents gave their answer in 20-40 lakhs

transactions

• 28% respondents gave their answer in 0-20 lakhs

transactions.
Question 2

Do you have a Saving Account?

Response No. of %

respondents
Yes 97 97%
No 3 3%

3%

97%

Yes No
Analysis: 97% respondents have the saving accounts and

only 3%

do not have saving account

Question 3

In Which Bank?

Bank No. of %

respondents
Kotak 3 3%

mahindra
HDFC 33 33%
Co-operative 48 48%
ICICI 5 5%
Nationalized 31 31%
 Kotak Mahindra
Bank, 3%
HDFC, 33%
Co- Operative
Bank, 48%

ICICI, 5%

Nationalized, 31%

HDFC ICICI Nationalized Co- Operative Bank Kotak Mahindra Bank

Question 4

Which Factors do you consider for opening a Savings

Account?

No. of respondents
Accessibility 10
Minimum balance 20
DD/pay order 13
Free cheque 10
Debit card 8
 Cash deposit 7
Cheque pick up 2
Net banking 16
Mobile banking 7
At per cheque 3
NEFT 2
Accessib
20
Minimum
18
balance
16 DD/pay o

14 Free che
12
Debit ca
10
Cash de
8

6 Cheque

4 Net bank
2 Analysis:
Mobile b
0
At per ch
 Respondents gave their answer

10% respondents gave their answer in accessibility, 20%

Minimum balance, 13 % DD/pay order,10% Free cheque,

8% Debit card, 7% Cash deposit, 2% Cheque pick

up, 16% Net banking, 7% Mobile banking, 3% At per

cheque, 2% NEFT, 2% RTGS

Question 5

Which mode of transaction do you avail of frequently?

Response No. of %

response
Pay order 12 12
DD 22 22
Cheque 76 76
Total 100 100
 Pay Order, 12%

DD, 32%

Cheque, 76%

Cheque DD Pay Order

Analysis:

12% Response in pay order, 32% like DD, and 76 %

costumer want from cheque mode.

Question 6

Which types of transaction do you make ?

Response No. of %

respondents
 Intercity 33 33
Outside city 15 15
Both 52 52
Total 100 100

Anal

Inter city, 33%

Both, 52%

e 15%
City
Outsid
,

ysis:33% account holder transaction intercity, 52 %

Both, and 15% outside city.

Question 7

Does your bank assist you in case of any problem?

 Response No. of %

respondents
Yes 90 90
No 10 10
Total 100 100

10%

90%

Yes No

Analysis:

90% say yes bank will assist you in case of any problem,

only 10% say

4.5 Summary of Findings

 The final draft of the questionnaire was prepared on the

basis of the observations from the pilot study. These

were then finally filled by 100 customer, for the

conclusive study.

Finally the data collected was fed into the data analysis

to be analyzed using statistical techniques.

Obtaining the Primary Data:

The data collection was primarily done through

communication. Communication involves questioning

respondents to secure the desired information, using a

data collection instrument called questionnaire. The

questions were in writing and so were the responses.

Versatility:

It is the ability of a technique to collect the information

on the many types of primary data of interest to

marketers. It also been found that some of the people do

not answer truthfully to all the questions especially in the

case of the personal detail

Summary

and

conclusion
Conclusions and Recommendations

1.Contract Sales Executive (CSE) should be trained to

explain the product features and its value added

services to make customer’s product selection

convenient.
2.Contract Sales Executive (CSE) should recommend

right product to the right customer so as to ensure a

high degree of satisfaction among the customer.

3.The bank needs to make people aware about there

products and the basic benefits they can derive out of it.

4.And also the differential features of its savings account

as compared to other banks.70% of the people did not

even know about the concept, benefits and features of

its saving accounts.

5.The bank should also target small business unit for

whom maintenance of the AQB is not a problem as this

segment is not much penetrated.

LIMITATIONS

Some of the limitations of the project are listed as below:

The time bound period is the major limitation in

research projects.

1.Due to the financial and time constraints a cluster

analysis of the population so

2. as to get better results was not feasible.

Questionnaires
Name of Respondent

_________________________________

Contact No.

_______________________
 1.Monthly Transaction?

____________________________________________

____

2.Do you have saving Account?

(a) Yes (b) No

3. If Yes Which bank’s-

o ICICI

o HDFC

o Kotak Mahindra Bank

o Nationalized
 o Other Banks _________________

o Co-Operative Banks___________________

3.Which Factors do you consider for opening a saving

Account

Net Banking
Mobile Banking
o At Par Cheques

o
NEFT
RTGS o

o
 o

o Accessibility

o Minimum Balance

o DD/ Pay Order

o Free Cheque

o Debit Card

o Cash Deposit

5. Which mode of transaction do you avail

frequently?
 (a) Cheque ( b) DD (c)

Pay Order

6. Which type of transaction do you made

(a) Inter city (b) Intra city (c)

Both

7. Does your bank assist you in case of any problem

(a) Yes (b) No

8.. What are the additional Benefits do you expect from a

Saving Account?

_____________________________________________

_____________________________________________

_____________________________________________

______.
Date___________________

Place__________________

Signature

BIBLIOGRAPHY
1.BOOKS & AUTHORS

· Marketing Management

2. NEWS PAPERS

· Times of India

· Financial Express

3. WEBSITES

· www.hdfcbank.com

www.google.com