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1. About Yes Bank
a. Brand, Vision & Commitment
b. Brand Pillars
2. Organization Structure
a. Introduction
b. Board of Directors
c. Key Management
3. Organization Culture
4. Functionality
5. Conclusion
YES BANK is pursuing a Brand strategy to build one of the finest financial brands in India. YES BANK
believes that differentiation begins with its service and trust mark embedded in ‘YES’, which represents
the Bank’s fundamental goal of being a highly service-oriented Financial Institution. The endeavor at YES
BANK is to provide an unprecedented Delightful Banking Experience to all its customers.

Rana Kapoor is the Founder/Managing Director & CEO of YES BANK. As a professional entrepreneur,
since 2003, he is progressively establishing a high quality, state-of-the-art private Indian Bank with a
vision of “Building the Best Quality Bank of the world in India” by 2015.

YES signifies -
• The essence of the brand completely by conveying all the values and characteristics - Attractive,
Smart, Simple, Serious, Reliable, Trustworthy, Optimistic, Positive, Efficient, Universal
• Clutter breaking in the banking environment, and affirmative with target clients across business
and market segments

Brand Vision and Commitment

• To be recognized as the WORLD’s BEST QUALITY BANK IN INDIA
• To provide a Delightful Banking Experience to all its customers
• To be a long term partner with all stakeholders particularly customers by creating & sharing value
• To be a solid and trusted financial trust mark backed by two professional promoters and an
exceptional management team

Brand Pillars
The YES BANK brand is being built around 5 Key Brand Pillars, which epitomize the growing
strengths of the Bank. All communication and advertising has been created around these key
Brand Pillars
Growth - YES BANK's core promise is growth, for it's internal and external stakeholders
symbolize in
Say YES to Growth!

Trust - YES BANK's Promoters, Investors and Top Management team, are all of the
highest pedigree with a demonstrated track record, thus inspiring and establishing a Trust
Mark - Say YES to Trust!

Knowledge Driven Human Capital - YES BANK has adopted a knowledge driven
entrepreneurial approach to Banking and offers Financial Solutions beyond the traditional
realm of banking.
YES BANK's top quality Human Capital represents the finest talents in Indian banking
mobilized from India and abroad.

Technology - YES BANK is establishing the highest standards in customer service by

adopting cutting-edge Innovative Technology. The only thing constant about YES BANK's
Technology is Evolution.
Transparency & Responsible Banking - YES BANK holds Transparency and
Accountability above all else. The Bank has established the most stringent Corporate
Governance norms, and is also committed to Responsible Banking by focusing on
Sustainability and Social Responsibility.

Organizational Structure
YES BANK is having a wide span structure with a decentralized model. The organization is having a
Board of Directors and a control committee. The organization is divided into different section as per the
banking services. The list of services provided by YES bank is –
Corporate & Institutional Banking
Commercial Banking
Small Business Banking
Credit Risk, Business Banking
Cash Management & Direct Banking
International Banking
Investment Banking
Corporate Finance and Development Banking
Retail Banking & Wealth Management - Operations
Food & Agribusiness Strategic Advisory and Research (FASAR)
Responsible Banking
Sustainable Investment Banking

Based upon the services various departmental units are formed, which are responsible for conducting all
the operations of that type. These units are headed by the basic departments of the organization e.g.
Marketing, Sales (Financial Market), HR, International Banking etc.
Below is the list of Board of Directors and the Key Managerial staff of YES BANK.

Board of Directors
Name Designation
Mr. Rana Kapoor Managing Director & CEO
Chairman - Nominations & Governance Committee
Mr. Sipko Schat Non Independent Director
Mr. Wouter Kolff Independent Director
Mr. Bharat Patel Independent Director
Chairman - Investor Relations committee
Chairman - Service Excellence Committee
Mr. S.L Kapur Independent Director
Chairman - Audit & Compliance Committee
Chairman - Board Remuneration Committee
Mr. Arun K Mago Independent Director
Ms Radha Singh Independent Director
Mr. Ajay Vohra Independent Director

Key Management

Rana Kapoor Founder / Managing Director & CEO

Sunil Gulati Group President - Corporate & Institutional Banking

Deepak Gaddhyan President- Government Relationship Management

Sumit Gupta President- Commercial Banking

Rajnish Datta President- Small Business Banking

Aalok Gupta EVP & Country Head- Credit Risk, Small Business Banking &
Operations Risk Management

Ravi Shankar GEVP & Country Head- Cash Management & Direct Banking

Sandeep Sarkar Managing Director- Financial Market, Sales

Arun Agrawal President & Global Head-International Banking

Surendra Jalan EVP & Country Head- Indian Financial Institutions

Aditya Sanghi Senior Managing Director - Investment Banking

Vikas Dawra Managing Director - Investment Banking

Sandeep Baid Managing Director - Investment Banking

Somak Ghosh Group President - Corporate Finance and Development


Sanjay Palve Managing Director - Infrastructure Banking Group

Samir Chawla EVP & Country Head - Corporate Finance

Varun Tuli Group President, Branch Banking

Suhail Kazmi President, Wealth Management

Suresh Sethi Group President - Transaction Banking

Lovekesh Dev EVP & Country Head- Retail Banking & Wealth Management
- Operations

Rajat Monga Group President- Financial Markets & Chief Financial Officer

Nilanjan Sinha GEVP & General Counsel

Devamalya Dey President - Audit & Compliance

Shubhada Rao Executive Vice President & Chief Economist

Deodutta Kurane President - Human Capital Management

Umesh Jain President & Chief Information Officer

Alok Rastogi President & Chief Operating Officer

Kalyan Chakravarthy EVP & Country Head- Food & Agribusiness Strategic Advisory
and Research (FASAR)

Tushar Pandey EVP & Country Head- Strategic Initiatives & Advisory-
Government (SIG)

Vivek Mehra Managing Director - Sustainable Investment Banking

Rita Soni SVP & Country Head- Responsible Banking

Ankush Sambhoo EVP & Country Head- Infrastructure & Network Management

Om Ahuja EVP & Country Head - Liabilities & Investment Management

Kavita Venugopal Group President & Chief Risk Officer