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Cole Eglowstein
Expository Writing
Dr. Blackburn

Annotated Bibliography
Brummett, Barry. A Rhetoric of Style: Southern Illinois University Press: 2008. Printed in
2008, Barry Brummett published a book addressing what it means to act a certain way, dress a
certain way, and how it affects a societys view on a particular person. This in part with
marketing, can skew someones opinion, and cause an individual to act on impulse. Wanting to
be viewed a certain way can cause a person to make purchases and decisions that will conform
them to a certain look, style, or group. This book also explains the rhetoric in todays society,
and in addition, offers examples of the consequences and benefits of owning a certain style. I
plan to use this source in aiding my argument of how advertisements cause people to dress a
certain way, to buy certain products so that they can fit a certain style. When a person sees
someone dressed a certain way or with a certain product, they make assumptions about that
person. An explanation of what people might assume of you based off of a few key movements
is offered through the quote, People do make attributions about others sexualities (and class,
place of origin, and so forth) based on nothing more than their publicly observed behavior
(Brummett IX).
Danciu, Victor. "Manipulative Marketing: Persuasion and Manipulation of the Consumer
through Advertising." Volume XXI (2014): n. pag. Web. 23 Oct. 2014.The paper by Victor
Danciu assesses the problem with current marketing strategies and the disservice that they do for
customers. This paper goes into how companies use these different strategies to manipulate
customers. Finally, the paper sows how effective these strategies are, listing what works, and
what does not. I plan to use to use this source to help aid my argument that companies do indeed
manipulate customers and explain how they proceed with their manipulation. I will address in
what situations that these strategies are most likely to work, and give reasons to why that is. I
also plan on covering the diminishing strategies, and why they do not work as well as they used
to. It is difficult to determine whether a companies advertisement/advertisement campaign is
manipulative due to its controversial subject nature. My goal is to effectively explain what
makes these ads so controversial, and what about them makes them so effective. It is very
uncommon for there not to be some sort of manipulation in advertisements; it is becoming a
common oddity. I hope to raise awareness about manipulative advertising and to open the eyes
of people worldwide, to realize that you may be into something for the wrong reasons.


Gardner, Andrea. The 30 Second Seduction: Avalon Publishing Group: 2008. Print. Also
published in 2008, a woman named Andrea Gardner wrote a very eye opening novel about how
advertisements attract woman for all of the wrong reasons. The book goes into detail on the
multiple types of strategies that are used in advertising to lure in females. Gardner takes a
similar stance with myself, saying how she believes this type of marketing to be corrupt, and
how she wishes woman would not fall victim to them. The following quote gives a personal
example from the author about how she did not realize until her more recent years how much
advertisements impacted her life and the choices she made. This can range from her wanting
Mrs. Buttersworth every morning for pancakes, to something as big as buying a car, for
something as silly as social status. I didnt think much about the motivation behind those
messages, or how those messages impacted what I wanted, what I bought, what I thought was
normal, and what I wanted my life to look and feel like (Gardner 7). I may not have room to
address each strategy used and covered in this book, but I will read through all of them and select
the ones I feel are the most important/corrupt. I plan on using these strategies to explain to the
reader how people (Woman in this case) are brainwashed into liking certain products and styles.
BEHAVIOR." (n.d.): n. pag. Web. 24 Oct. 2014. This article is very critical to my argument
because it explains the psychological factors in marketing and how companies can predict and
pre-determine how customers will react to an advertisement. Understanding the mental part of
marketing is essential in understanding marketing manipulation. This article will be a key part of
my argument, as it will provide real medical information on the subject, which is hard to disagree
with. Real data will be the backbone of my project, and will pave the way for my other
arguments. There has been speculation about whether ads can be manipulative or not, but the
science is now here to prove that. The more scientific information I include that pertains to my
argument, the better my argument will be in the end. This information will be used to back my
other arguments, but will also be a primary argument as well.
Sher, Shlomo. "A Framework for Assessing Immorally Manipulative Marketing Tactics."
(n.d.): n. pag. Print.In this article, written by Shlomo Sher, addresses what it means for an
advertisement to be manipulative, and whether or not it is moral. This is a subject that is often
pondered by marketers, consumers, and other critics. The article explains how an advertisement
is immoral if the tactics involves deception or using vulnerability as a way to capture a customer.
I plan on going into detail about immoral marketing and hope to use several examples to aid my
argument. It is imperative that people realize the difference between moral and immoral
advertising. This article also offers somewhat of a guide for acceptable advertising practices for
those who need it. Spotting immoral advertisements is the first step; once awareness is raised,
then action can happen against marketing manipulation. The argument is on-going about non-


informative advertising and whether or not it is acceptable to manipulate the viewer in any way.
My project will stay on the side that is against manipulation.