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  • Year Total Tyre Market Annual Target Actual Achievement

    Hochgeladen von

    Ganesh Shankar
    11 Ansichten4 Seiten
    The document shows annual sales figures for a tire company from 1998-2011. Total tire sales grew from 4,200 million INR in 1998 to an estimated 15,000 million INR in 2010. Sales by the Punjab branch increased over this period but remained around 30-40% of the annual target. Sales by the regional director (RD) also rose in raw numbers but declined as a percentage of the branch's sales over time, falling from 44% of branch sales in 1998 to around 34-39% in recent years. The number of tire dealers increased in Punjab and the RD's territory but the percentage covered by the company, KRC, remained mostly steady at around 25-29% over this period.

    Originalbeschreibung:

    KRC

    Originaltitel

    KRC case

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    The document shows annual sales figures for a tire company from 1998-2011. Total tire sales grew from 4,200 million INR in 1998 to an estimated 15,000 million INR in 2010. Sales by the Punjab branch increased over this period but remained around 30-40% of the annual target. Sales by the regional director (RD) also rose in raw numbers but declined as a percentage of the branch's sales over time, falling from 44% of branch sales in 1998 to around 34-39% in recent years. The number of tire dealers increased in Punjab and the RD's territory but the percentage covered by the company, KRC, remained mostly steady at around 25-29% over this period.

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    © All Rights Reserved
    Als XLSX, PDF, TXT herunterladen oder online auf Scribd lesen
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    11 Ansichten4 Seiten

    Year Total Tyre Market Annual Target Actual Achievement

    Hochgeladen von

    Ganesh Shankar
    The document shows annual sales figures for a tire company from 1998-2011. Total tire sales grew from 4,200 million INR in 1998 to an estimated 15,000 million INR in 2010. Sales by the Punjab branch increased over this period but remained around 30-40% of the annual target. Sales by the regional director (RD) also rose in raw numbers but declined as a percentage of the branch's sales over time, falling from 44% of branch sales in 1998 to around 34-39% in recent years. The number of tire dealers increased in Punjab and the RD's territory but the percentage covered by the company, KRC, remained mostly steady at around 25-29% over this period.

    Copyright:

    © All Rights Reserved
    Als XLSX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 4

    Year

    Total Tyre Market

    1998
    1999
    2000
    2001
    2002
    2003
    2004
    2005
    2006
    2007
    2008
    2009
    2010
    2011 YTD Sept

    Actual sales in INR


    Million
    4200
    4500
    5000
    5750
    6250
    6500
    7500
    9000
    9500
    10500
    12000
    14000
    15000
    12500

    Annual target

    Punjab
    Branch
    RD
    900
    370
    1000
    420
    1100
    480
    1250
    540
    1400
    600
    1450
    640
    1600
    700
    1750
    750
    1900
    800
    1900
    800
    1800
    750
    1900
    800
    1900
    800
    1500
    600
    16000
    14000
    12000
    10000
    8000
    6000
    4000
    2000
    0

    Actual achievem

    Branch
    900
    1000
    1120
    1250
    1380
    1450
    1600
    1700
    1800
    1750
    1650
    1680
    1700
    1450

    RD

    Actual achievement
    RD's
    Contibution
    to branch
    % of target
    sales
    achieved
    400
    44%
    108%
    440
    44%
    105%
    540
    48%
    113%
    570
    46%
    106%
    600
    43%
    100%
    650
    45%
    102%
    720
    45%
    103%
    750
    44%
    100%
    750
    42%
    94%
    720
    41%
    90%
    680
    41%
    91%
    650
    39%
    81%
    670
    39%
    84%
    500
    34%
    83%

    Total Sales
    KRC Sales
    RD's Sales

    OS in number of days of sales

    Branch

    RD
    45
    42
    40
    40
    45
    45
    39
    37
    36
    42
    45
    46
    48
    45

    35
    36
    38
    40
    45
    46
    42
    40
    38
    44
    48
    47
    50
    48

    Year

    Dealer network coverage

    Total tyre KRC


    KRC's
    dealers in dealers in coverage
    punjab
    Punjab
    in punjab
    1998
    120
    35
    29%
    1999
    122
    35
    29%
    2000
    125
    35
    28%
    2001
    130
    35
    27%
    2002
    135
    35
    26%
    2003
    140
    37
    26%
    2004
    140
    37
    26%
    2005
    160
    40
    25%
    2006
    180
    45
    25%
    2007
    200
    50
    25%
    2008
    225
    55
    24%
    2009
    230
    55
    24%
    2010
    230
    55
    24%
    2011 YTD Sept
    240
    70
    29%

    Universe
    of tyre
    deales in
    RD
    40
    40
    40
    40
    43
    45
    45
    47
    60
    67
    80
    85
    85
    86

    KRC
    dealers in Performa
    RD
    nce in RD
    territory territory
    18
    45%
    18
    45%
    18
    45%
    18
    45%
    18
    42%
    18
    40%
    18
    40%
    18
    38%
    20
    33%
    20
    30%
    20
    25%
    21
    25%
    21
    25%
    21
    24%

    300
    250
    200
    150
    100

    Total Dealers in Punjab


    KRC's Dealers

    50
    2011 YTD Sept

    2010

    2009

    2008

    2007

    2006

    2005

    2004

    2003

    2002

    2001

    2000

    1999

    1998

    100
    90
    80
    70
    60
    50
    40
    30
    20
    10
    0

    Total Dealers in RD's


    territory

    2011 YTD Sept

    2010

    2009

    2008

    2007

    2006

    2005

    2004

    2003

    2002

    2001

    2000

    1999

    1998

    KRC's Dealers in RD's


    territories

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