Name

Account
penetration

sales per
account ($1000)

% margin

conversion ratio

Total profit to
Expense per sales company

Halbert

41.93%

28.96%

1.08

0.19

2.30%

40050

Jennings

48.02%

33.05%

0.47

0.44

3.53%

45415

Bindon

50.96%

37.82%

0.33

0.45

9.63%

24350

Vereker

54.06%

36.61%

0.32

0.25

10.23%

13100

Prince

72.97%

35.71%

0.37

0.35

5.06%

25570

Anderson

56.94%

34.82%

0.28

0.27

5.20%

12840

Randall

38.04%

35.21%

0.70

0.17

7.18%

17810

Thompson

86.05%

38.21%

0.34

0.30

7.80%

19865

Campbell

59.92%

37.06%

0.45

0.28

6.92%

21665

Limitations of Quantitative analysis

The data given cannot be correctly interpreted without taking into
some additional factors
Call conversion depends on the number of old and new customers,
as converting new customer would be more difficult than converting
the existing customers.
Sales per account needs to take into account the criteria of whether
the accounts are big like educational institutions or individual
customers
Total expenses consist of remuneration which is dependent on
factors like age, difficulty of market etc