TARGET CUSTOMER

Linda Griner
Fashion 21 Section 1876
Date : September 18, 2014

MY CUSTOMER
Gender : Female
Age: 43
Residence : Malibu, Ca
Region Country: California
Figure Type: Adult with
few Problems

http://media-cache-ak0.pinimg.com/236x/32/88/a8/3288a8c1ecddd

TARGET CUSTOMER

Imagined Client

My customer has unlimited resources and wants to wear styles that are
at the front of fashion trends. She buys designer labels and shop at
exclusive stores in urban regions. Price, durability, and function is not
a factor in making apparel decisions for her professional attire.

Customer travels frequently seasons vary

Professional over $150,000 year salary

My customer age range is 35-60

Married no kids

My client has been in this same line of work for over 15 years she desire
to wear professional wear, but fashionable.

The client makes most of her purchases from the higher end stores
Nordstroms and Bloomingdales

The current season for items selected are new fall 2015.

LAUREN RALPH LAUREN PETITES THREE-BUTTON BLAZER

Lauren Ralph Lauren Petites Three-Button Blazer

PRICE: $298.00
http://images.bloomingdales.com

This traditional jacket from

Lauren Ralph Lauren Petites is
crafted from a soft wool blend
and features a slimming threebutton silhouette.

Wool/nylon; lining: acetate

Dry clean

Imported

Notched collar, three-button

front, shoulder pads, fourbutton closure at cuffs

Left chest pocket, flap besom

pockets, back vent, lined

THEORY TROUSERS - MAX 2 URBAN- SLACKS

Theory's classic flat-front trousers

transition effortlessly from day to night.
Team with a sultry sequin tank, sharp
blazer or simple white turtleneck.
Polyester/virgin wool/elastane; lining:
polyester/polyurethane
Dry clean
Made in USA of imported materials
Zip fly with double tab closure, belt looped
waist
Off-seam front pockets, rear button slit
pockets, center creased legs

Theory Trousers - Max 2 Urban

PRICE: $275.00

http://images.bloomingdales.com

THEORY BRINTON DONEGAL TWEED PANTS

Envisioned for the modern urban woman,

Theory's polished eight-piece capsule
includes this pair of impeccably tailored
pants--rendered in the visionary label's
exclusive take on a traditional menswear
tweed, now made modern with a kiss of
extra stretch and cool colorization. Cut in
a directional flared silhouette, this
versatile trouser keeps you in stride with
the shape of things to come.

Theory Brinton Donegal Tweed Pants

PRICE: $335.00

http://images.bloomingdales.com

Wool
Dry clean
Imported
Zip fly with hook closure, belt loops,
textured tweed
Two slit side pockets, two button slit
back pockets, wide leg silhouette

LAUREN RALPH LAUREN SUEDE TRIM WOOL BLAZER

Crafted from flattering stretch wool, this
contemporary jacket from Lauren Ralph
Lauren features smooth suede trim at
the collar and pockets and a slimming
three-button silhouette.
Wool/elastane; lining: acetate; trim:
sheep suede
Dry clean
Imported
Notch lapels with button closure, long
sleeves with button cuffs
Shoulder pads, front button placket,
left chest angled slit pocket
Three waist angled flap slit pockets,
round front hem
Back vent, princess seams, contrast
suede trim, lined 26" length

Lauren Ralph Lauren Suede Trim Wool Blazer

$298.00

http://images.bloomingdales.com

ELIE TAHARI COAT - DAWNSON LEATHER SLEEVE

Elie Tahari Coat - Dawnson Leather Sleeve

PRICE: $670.00

http://images.bloomingdales.com

Sharp tailoring and luxe

touchesleather trim, sleek
hardwaremake this Elie Tahari
coat a fashion lovers' favorite.

Shell: wool/nylon; lining:

polyester; trim: leather

Dry clean

Imported

Notch collar, concealed twosnap front closure with metal

tab detail

Leather cuffs, slant pockets at

hips with leather trim