Comparison & Contrast Essay

Chris Hadfield & Stephen Harper

By Turner McLaughlin and Ryan

ONeill

Influential Canadians
Chris Hadfield

Steven Harper

Social Media Comparison

Stephen Harper has 136,268 Facebook likes
Chris Hadfield has 704,817 Facebook likes.
This shows the clear difference between how Chris
Hadfield and Stephen Harper use Social Media.
Hadfield has chosen to use this new method of
communication to the fullest, where as Stephen
Harpers use of social media indicates he doesnt
see the true benefits of connecting and sharing
with people.

Stephen Harper:
Twitter
-A study conducted by
Burson Marsteller looked
at 505 heads of state,
government and foreign
ministers, across 153
countries
-Stephen Harper was
ranked 38th

-Stephen Harper was the fourth world

leader to sign up for Twitter in 2007.

-Harper currently has just over 357,000
Twitter followers.
-Well behind President Obama at 33.5
million followers.
-Harper rarely tweets himself and has
been criticized for his lack of
engagement.
-The study showed only 2% of tweets
from his account are replies.

Chris Hadfield:
Twitter

-Hadfield regularly engages

with his followers and
friends.
-He not only shares about
his profession and space
travel, but also shares
personal stories.

-Chris Hadfield joined Twitter in 2010

-When Hadfield left on the ISS Mission,
March 13th 2013 he has approximately
20,000 followers.
-When Hadfield returned to earth after
five months in space, he had an
astonishing 1.19 million followers.
-Hadfield posts on Twitter and Facebook
daily.

Chris Hadfield captivated people across the world with his

videos of activities in space, sharing information, personal
stories and hobbies. He saw the true value of using social
media to connect and his results show the power behind
this new method of communication.

Stephen Harpers social media solely revolves around his

political career. His lack of sharing and engaging on social media
minimizes his impact and influence on Canadians . It also limits
the audience he will reach as social media is the new source of
information, connection and sharing.

Chris Hadfield vs. Stephen Harper

Hadfield is now the most celebrated

and well known astronaut entirely
because of his use of social media.
People were able to relate to
Hadfield as he shared basic things
that we all do here on earth.
Hadfield is the most influential
Canadian as he captivated not only
Canadians but a global audience.
He showed the power of staying
connected, sharing with others and
engaging with people.
Hadfield took full advantage of social
media.
Creating amazing results

Stephen Harper had seven years to

captivate a large audience yet still
only has a fraction of followers
compared to Hadfield.
Harper has not taken advantage of
social media and what it has to offer.
Stephen Harper does not engage,
share or connect with Canadians.
Due to his lack of social media use he
is not as accessible to as many
people.
Harper is also hard to relate to for
many people.

 A Worldwide Phenomenon
Most Influential Canadian
Most Celebrated Astronaut

In this day and age it is

absolutely essential to
recognize the power of
social media and utilize it
to the fullest extent, which
Hadfield did. Its very clear
that Chris Hadfield is the
most influential and
significant Canadian figure
due to his incredible use of
social media. He reached a
global audience with great
success and huge interest
from people worldwide.

(Proudly Canadian)