Plan for footwear

1.
2.
3.
4.

Segregate footwear according to style (give names to style/designs)

Segregate according to heel size
Segregate according to heels, sandals, flats, boots, etc
Then price segregation

Target customer
1. Age wise
2. Income wise
3. Area wise
When is the launch? Where is launch? Process of launch?
Area wise survey of footwear choices. (eg: in south or college areas there is different
preference of footwear)
Online - facebook and pinterest
Before launch - photoshoot
If through online portals then start contacting desired portals.
If through store then exclusive store or MBOs, area of store to be selected.
Develop facebook page and start advertising 1 month earlier, as coming soon.
Pr events, tv ads, print ads, banners - depends on budget.
Give preference to NON LEATHER in ads