#12 gazafxuli 2012 weli

sainformacio Jurnali Rirs 1.50lari

vaCuqoT erTmaneTs wignebi

www.bookland.ge

sarCevi
aqtualuri
regionebSi mkiTxvelTan ufro axlos mivediT

gv.4, gv.5

axali

gv.7,8,9,
12,13,14,
15,21,31

elfis gamomcemloba

gv.10, gv.11

festivali

gv.17

proeqti

gv.18, gv.19,
gv.20

wlis bestseleri

gv.22, gv.23,
gv.24

partniori
robert goleTiani

eleqtronuli wignebi
stumari
daTo gociriZe

gv.25

gv.26, gv.27
gv.28, gv.29,
gv.30

sagamomcemlo saxli `wignis samyaro~

redaqtori zviad sebiskveraZe, stilist koreqtori TamTa grigolia,
teqnikuri redaqtori goga daraselia, dakabadoneba da garekanis
dizaini zura sebiskveraZe, reklamis da PR menejeri veriko WeliZe
tel/faqsi: 2-61-41-21 el-fosta: press@bookland.ge

gamomcemloba `saqarTvelos macne~ gTavazobT

serias oqros biblioTeka
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.

biZia Tomas qoxi hariet biCer stou,

ana frankis dRiurebi
lamazi megobari gi de mopasani
mTvare da eqvspeniani somerset moemi
triumfaluri TaRi erix maria remarki
CoCara alberto moravia
mersedes kastilieli jeims fenimor kuperi
plutarqe I nawili
winaparTa Zaxili jek londoni
wyurvili sicocxlisa irving stouni
spartaki rafaelo jiovanoli
sami muSketeri aleqsandre diuma
Tormeti skami ilia ilfi, evgeni petrovi
danaSauli da sasjeli Tedore dostoevski
vidre hxval, ufalo?! henrik senkeviCi
dedofali margo aleqsandre diuma
sonetebi uiliam Seqspiri
plutarqe, II nawili
faraoni boleslav prusi
ocdaaTi wlis qali onore de balzaki
rodeni - devid ueisi
plutarqe, III nawili
idioti Tedore dostoevski
goia lion foixtvangeri

gamomcemloba `saqarTvelos macne~

mis.: ediSer maRalaSvilis #5; tel.: 2-32-09-78;

e-mail: office@sakmatsne.ge

wignebis SesaZenad darekeT 2-61-41-21 an gvewvieT internetmaRaziaSi

www.bookland.ge

aq t u al u ri
zviad sebiskveraZe:

`regionebSi mkiTxvelTan
ufro axlos mivediT~

wignis maRaziaTa qseli libra ukve 5 maRazias iTvlis.

libras qselis gafarToeba saqarTvelos regionebSi gasuli
wlidan daiwyo.
libras maRaziebSi yvela Tanamedrove qarTul gamocemasTan
erTad ucxoenovani wignebi, saskolo TvalsaCinoebebi da
inteleqtualuri saTamaSoebicaa warmodgenili. Tumca, maRaziaTa am qsels
gamorCeuli niSac aqvs - libras maRaziebSi gansakuTrebuli adgili sabavSvoSemecnebiT da mxatvrul literaturas uWiravs.
libras maRaziaTa qselis regionebSi gatanis idea didi xnis win gaCnda, magram
ideis xorcSesxma mxolod gasul wels SevZeliT. regionebSi pirveli maRazia
gorSi, 2011 wlis 15 seqtembers gavxseniT. goreli mkiTxveli Cveni servisiT
kmayofilia. Cvenc stimuli mogveca da meore maRazia rusTavSi gavxseniT. libras
maRazia rusTavSi 2012 wlis martSi, xalxmravali prezentaciis fonze gaixsna.
gansakuTrebiT Zveli rusTavelebi aqtiurobdnen, radgan maRazia Zvel rusTavSi,
axali skveris gverdiT mdebareobs.
mizezi, ris gamoc aqcenti gorsa da
rusTavze gavakeTeT, iqauri mkiTxvelia.
goris da rusTavis mosaxleoba Cveni
internetmaRaziis meSveobiT ukve didi xania
sargeblobs. am qalaqebidan wignebs xSirad
gvikveTavdnen. amitom, maTTvis wignebis SeZena
ufro mosaxerxebeli gavxadeT. garda amisa,
am qalaqebSi wignis bazari kargad gvaqvs
Seswavlili da moTxovnasac kargad vicnobT.
kadrebamc xeli Segviwyo. rusTavis maRaziis
xelmZRvaneli nato kedelaSvili libras
maRaziaTa qselis saburTalos filialis
konsultanti iyo. rusTavis maRaziis
gaxsna misi damsaxurebac aris, risTvisac
madloba unda movuxado. SeiZleba iTqvas,
rom maRaziTa qselis regionebSi gatanis
Tbilisi, vaJa fSavelas 30b
gadawyvetilebam gaamarTla. Cven regionebSi
mkiTxvelTan ufro axlos mivediT, rac
Zalian mniSvnelovania. momxmarebelic kmayofilia. Cvens maRaziebSi mkiTxvels
yovelTvis elodeba sasiamovno siurprizi da wignebze fasdakleba, - acxadebs
`libras~ maRaziaTa qselis erT-erTi xemZRvaneli zviad sebiskveraZe.
goris da rusTavis maRaziebSi 5 adamiani dasaqmda. aqciebis da saskolo
gamofena-gayidvebis dros libras TanamSromlebs studentebic exmarebian.
Cveni maRazia axali gaxsnilia. miuxedavad amisa, momxmarebeli kmayofilia.

aqamde rusTavSi wignis erTi maRazia

iyo. axla rusTavelebs wignebis ufro
didi arCevani aqvT. aRdgomis dResaswaulze mkiTxvels didi aqcia SevTavazeT. msgavsi RonisZiebis gamarTvas
uaxloes dReebSi, saskolo sezonis
damTavrebasTan dakavSirebiTac vapirebT,
- ambobs libras rusTavis maRaziis
xelmZRvaneli nato kedelaSvili.
wignis maRaziaTa qseli libra
wels xaSuris da quTaisis aTvisebas
gegmavs. xaSurSi wignis axali maRazia
seqtemberSi gaixsneba, xolo quTaisSi
- ivnisSi.
libra erTgul mkiTxvels da
rusTavi, firosmanis 5/1
momxmarebels fasdaklebis baraTs
sTavazobs. baraTis mflobeli maRaziaTa
qselSi 10-dan 15%-mde fasdaklebiT sargeblobs. garda amisa, libras maRaziebsa
da internetmaRaziaSi, yovel kviras yvela Janris sxvadasxva wignebze specialuri
aqciebi ewyoba. wignis maRaziaTa qseli korporatiul momxmareblebs: skolebs,
sabavSvo baRebs, sxvadasxva sajaro da kerZo dawesebulebebs wignebisa da
sakancelario nivTebis SeZenis dros gansakuTrebul pirobebs sTavazobs.

Email:

tel.:

saxeli, gvari:

`libra~

wignis maRaziaTa qseli

10%

amoWeri baraTi da miiRe 10%-iani fasdakleba wignebze

savaWro centri `megalaini~ tel.: 2355683

hipermarketi `gudvili~ tel.: 2309557
vaJa fSavelas 30b tel.: 2945200
rusTavi, firosmanis 5/1 tel.: 0(341)257601
gori, vaCnaZis 1 tel.: 0(370)224266

axali

lixtenStaini
avtori: vilhelm haufi
elfis gamomcemloba
anotacia: germanelebSi
arsebobs erTi mSvenieri
tradicia: `xalxi, ragind
Sorsac unda cxovrobdes,
yovelwliurad, sameba dRes,
ojaxebiT, mTis bilikebiT
camde awvdil cixesimagres,
lixtenStains stumrobs.~
swored lixtenStainis
garemos fonze viTardeba
pirveli germanuli istoriuli
romanis siuJeti _ ori
mosiyvarule gulis istoria,
romliTac am qveynidan
naadrevad wasulma vilhelm
haufma msoflio klasikosTa
gverdiT samudamo adgili
daimkvidra.
magari garekani, 228 gverdi
Rirs 14 lari

rCeuli moTxrobebi
avtori: nikolai gogoli
elfis gamomcemloba
anotacia: `ramdenad ulmobelia
adamiani, ramdeni faruli
gulSemzaravi uxeSobaa
daxvewil, ganaTlebul
darbaislobaSi da, RmerTo
Cemo, im adamianSic ki, romelic
keTilSobilad da patiosnad
miaCnia sazogadoebas!..~
_ ambobda gogoli da
cdilobda Tavisi Semoqmedebis
saSualebiT aseTi adamianebi
saaSkaraoze gamoeyvana; da
ai, CiCikovebi, gorodniCebi,
xlestakovebi, manilovebi da
sxvebi mkiTxvelis winaSe
gaaSiSvla, maTi mankieri
Tvisebebi gamoamzeura; arc
peterburgis mTavari `Rirseba~
nevis prospeqti daindo, iq
moseirne adamianebiT; gagvacno
baSmanCikebis _ am cxovrebis
mier gasresili adamianebis
_ sazogadoebac, adamianis
ufaqizesi sulieri samyaroc,
SeSlilTa fsiqologiac da
`patara adamianebic~
magari garekani, 336 gverdi
Rirs 14 lari

daiko keri
avtori: Teodor draizeri
elfis gamomcemloba
anotacia: romani mweralma
1900 wels gamosca.
nawarmoebi axalgazrda
soflel gogonas exeba,
romelic did qalaqSi bedis
saZebnelad Cadis.pirvelad
keri ufros dasTan dabinavdeba,
sadac misi amerikuli
omebisgacnobierebas axdens,
Semdgom gogona binas icvlis
da didebisken mimaval gzaze
pirvel nabijebsac dgams.
keri romanis bolos cnobili
msaxiobi xdeba, Tumca,misi
Sinagani samyaro ver egueba
arsebul realobas da
fufunebaSi myofi axalgazrda
qali martoobas irCevs
cxovrebis TanaSemwed.
magari garekani, 328 gverdi
Rirs 14 lari

SeiZine internetiT!
www.bookland.ge
an SeukveTeT telefoniT
tel: 261-41-21; 218-41-21
Tbilisi, guramiSvilis gamz. 15

sabraloni I-IV tomi

avtori: viqtor hiugo
gamomcemloba: saqarTvelos macne
anotacia: sabraloni hiugos udidesi da, SeiZleba iTqvas, umTavresi romania, romlis Seqmnasac
mweralma 20 welze meti moandoma, franguli progresuli literaturis am udides ZeglSi
brwyinvaledaa daxatuli sazogadoebis sxvadasxva fenis yofa, socialuri uTanxmoeba am fenaTa Soris
da is brZola, romelsac awarmoebda mSromeli adamiani sakuTari mCagvrelebis winaaRmdeg. wigni
gamoicema oTx tomad
magari garekani 180 gverdi
Rirs 12 lari

TeTri lama
avtori: merab ratiSvili
gamomcemloba: kaligrami
anotacia: TeTri lama
siyvaruliT aRsavse
nawarmoebia, mTavar gmirebTan
erTad fiqris, gansjis,
tkivilis gancdis saSualebas
gvaZlevs da TiToeul
Cvengans gvaxsenebs sityvebs:
sad waiyvan sadaursa, sad
aRufxvri sadiT Zirsa...
magari garekani
314 gverdi
Rirs 20 lari

biZias sizmari
avtori: fiodor dostoevski
anotacia: fiodor dostoevskis
biZias sizmari 1859 wels
gamoqveynda. nawarmoebi
iSviaTi sicxadiT gadmoscems
adamianuri urTierTobebis
rTul, skandalur, erTsa
da imave dros tragikul
da komikur aspeqtebs. es
ar aris mxolod erTi
moxucis istoria. nawarmoebi
warmoadgens erTgvar
fsiqologiur Sedevrs,
romelsac dResac didi
interesiT ecnoba Tanamedrove
mkiTxveli.
magari garekani
176 gverdi
Rirs 12 lari

saRmrTo sjuli (sakiTxavi wigni)

avtori: sxvadasxva
gamomcemloba: mTawminda
anotacia: winamdebare gamocema
XIX-XX saukuneebSi moRvawe
qarTveli sasuliero pirebis:
episkopos nestoris (yubaneiSvili),
episkoposi pirosis (oqropiriZe),
wminda mRvdelmowame simonis
(mWedliZe), dekanoz raJdenis
(gigauri), dekanoz melitonis
da cnobili moRvawis giorgi
ioselianis naSromTa krebulia. igi
iZleva codnas saRmrTo istoriis,
maxarebelTa cxovrebis, locvis,
RmrTismsaxurebis, saqarTvelos
eklesiis istoriisa da qarTveli
wmindanebis Sesaxeb..
magari garekani
688 gverdi
Rirs 26 lari

axali

iTamaSe da iswavle
zRaprebiT
gamomcemloba: elfi
anotacia: magnitur
saxuravian yuTSi
msoflioSi yvelaze
popularuli 12 zRapari
devs: sami daTvi, wiTelquda,
rapunceli, konkia, aladini,
patara qalTevza, princesa
da muxudos marcvali,
urCxuli da mzeTunaxavi,
bayayi princi, mZinare
mzeTunaxavi, cerodena.
wignis moxerxebuli
formati bavSvs sxvadasxva
TamaSebis fantaziasac
gauRviZebs. magari garekani
Rirs 19 lari

Cemi pirveli xmovani wigni

tyis cxovelebi
gamomcemloba: elfi
anotacia: Ees xmovani wigni
msoflioSi cnobilma bavSvTa
fsiqologebma Seadgines. am
unikaluri ilustrirebuli
gamocemis yovel gverdze
mocemulia SemecnebiTi leqsi
romelime erT cxovelze
da iqve dasmulia kiTxva.
Rilakze TiTis daWeriT bavSvi
moismens cxovelis xmas da
aRfrTovandeba.
magari garekani
12 gverdi
Rirs 12 lari

igav-arakebi I da II
gamomcemloba mTawminda
anotacia: orive wignSi igav-arakebi
mocemulia qarTul da inglisur enebze.
igav-arakebi adaptirebulia. Seadgina
giorgi kalandaZem, Targmna marina
gvimraZem
rbili garekani, 14 gverdi
Rirs 2,5 lari

Cemi pirveli xmovani wigni

dedebi da Svilebi
gamomcemloba: elfi
anotacia: Ees xmovani wigni
msoflioSi cnobilma bavSvTa
fsiqologebma Seadgines. am
unikaluri ilustrirebuli
gamocemis yovel gverdze
mocemulia SemecnebiTi leqsi
romelime erT cxovelze da
iqve dasmulia kiTxva. Rilakze
TiTis daWeriT bavSvi moismens
cxovelis xmas da aRfrTovandeba
magari garekani
12 gverdi
Rirs 12 lari

www.bookland.ge
SeukveTeT
tel.: 261-41-21; 218-41-21
mis.: guramiSvilis 15
SeiZine internetiT!

elfis gamomcemloba 15 wlisaa

elfis gamomcemloba 1996 wels daarsda. misi
damfuZnebeli profesiiT Jurnalisti da mTargmneli,
TinaTin didebuliZea. gamomcemloba dafuZnebis dRidanve
uamrav saerTaSoriso proeqtSia CarTuli, risTvisac
biznes iniciativebis saerTaSoriso asociaciam specialuri
priziT daajildova.
elfis gamomcemloba msoflios cnobil da umsxviles
gamomcemlobebTan TanamSromlobs da yovelwliurad
monawileobs frankfurtis wignis msoflio da boloniis
sabavSvo wignis msoflio festivalebSi.

elfis gamomcemloba, iseve, rogorc zRapruli elfebi, Tavisi wignebiT yvelgan

sikeTes Tesavs. arsebobis 15 wlis manZilze am gamomcemlobam ganaxorciela
araerTi erovnuli proeqti, romelic dRemde bestseleria: Cemi saqarTvelo,
saqarTvelos saocrebani, saqarTvelos didi brZolebi, Cemi pirveli
qrestomaTia, Cemi pirveli biblia, wminda giorgi, wminda nino, vaJa
fSavelas istoriebi, akaki wereTlis istoriebi da mravali sxva. elfis
15-wlian saqmianobaze gvesaubreba gamomcemlobis mTavari redaqtori TamTa
grigolia.
_ elfis gamomcemloba gansakuTrebiT bavSvebSia popularuli, ram
ganapiroba Tqveni warmateba?
_ nabeWdi wigni TavisTavad sulieri sazrdoa, romelsac dRes erTgvar
konkurencias uwevs maRali teqnologiebi. amitom wignic maRal doneze
dabeWdilgaformebuli unda miewodos mkiTxvels, miT umetes bavSvs. wignis
wakiTxvis Semdeg ar unda dagrCes gancda, rom raRac gaklia, ver Seivse,
piriqiT, imdenad unda aivso, rom emociebis gadmocema giWirdes - swored am
princi piT arCevs elfis gamomcemloba Temebs, rac, sabolood, mis popularobas
ganapirobebs.
_ Tqvens katalogebSi TiToeuli sabavSvo wignze asakia miTiTebuli, amas
rogor axerxebT?
fsiqologebs miaCniaT, rom bavSvebi kiTxvis dros informaciis 10 procents
imaxsovreben, daTvalierebisas - 30 procents, mosmenisas ki - 20 procents.
am princi pis garda, elfis nebismier wignSi gaTvaliswinebulia bavSvis asaki,
romelsac, Tavis mxriv, sam safexurad vyofT: 5 wlamde, 8 wlamde da 12 wlamde.
am sakiTxze, bunebrivia, gamocdili fsiqologebi zrunaven. bavSvma Tavisi aRqmis
Sesabamisi masala unda miiRos, winaaRmdeg SemTxvevaSi wigni male mobezrdeba
da ukureaqcia eqneba.
Zalian popularulia Tqveni seria msoflio literaturis klasikosebi...

10

Cveni gamocemebis 80 procenti sabavSvo literaturaa.

msoflio literaturis klasikosTa Sedevrebis gamocema
bolo ori wlis ganmavlobaSi daviwyeT. amisken Tavad wignis
bazarma gvibiZga: ar arsebobda axali Targmanebi, arada
Zveli, cenzuruli literatura piradad me makulaturad mimaCnia. Zvel TargmanebSi bevrgan gamotovebulia
iseTi teqstebi, rac komunistur cenzuras ar awyobda.
gansakuTrebiT es igrZnoboda guliveris mogzaurobaSi,
parizis RvTismSoblis taZarSi, wiTel da SavSi... Cven
gamoveciT Soderlo de laklos saxifaTo kavSirebi,
romelic komunisturma cenzuram dasabeWdad saerTod
ar gauSva. garda imisa, rom yvela wigni xelaxla
iTargmneba, gamovcemT qarTveli mkiTxvelisTvis ucnob,
magram msoflioSi aRiarebul klasikosebs, romlebsac
komunistebi ar swyalobdnen: alber koens, margeret
diurass da sxvebs.
_ ra siaxleebs SesTavazebT mkiTxvels uaxlos
momavalSi?
_ literaturis specialistebma germaniaSi gamoaqveynes
im 500 mwerlis sia, romlebmac msoflios literaturul
procesebze didi gavlena moaxdines. Cveni mizania,
uaxloes 10 weliwadSi yvela am mwerlis nawarmoebebi
gamovceT.

TamTa grigolia
mTavari redaqtori

11

samegrelos aRwera
avtori: arqanjelo lamberti
gamomcemloba: mTawminda
anotacia: italieli avtoris
arqanjelo lambertis
,,samegrelos aRwera erTerTi yvelaze mdidari
literaturuli wyaroa
XVII saukunis samegrelos
Sesaxeb. amis ZiriTadi mizezia,
rom man didi xani dahyo
saqarTveloSi da amdenad, mis
mier warmodgenili cnobebi
xangrZlivi dakvirvebis
Sedegia. igi TviTve gvawvdis
cnobas: TiTqmis Tvrameti weli
viyavi mxolod kolxidaSio.
rogorc kaTolikuri eklesiis
misioneri arqanjelo lamberti
metad tendenciuria sasuliero
sakiTxebSi,magram amave dros
unikalur cnobebs gvawvdis
Cveni warsulidan. xsenebuli
naSromi gamoqveynebulia,
magram amjerad igi Znelad
xelmisawvdomia farTo
mkiTxveli sazogadoebisaTvis.
swored am xarvezis
gamosasworeblad, aseve
ucxoelTa mier danaxuli
saqarTvelos gaxsenebawarmoCenisaTvis gadavwyviteT
misi gamocema. wigns davurTeT
XVII saukunis mxatvris da
mogzauris don kristoforo de
kastelis naxatebi, romlebic
man saqarTveloSi yofnis dros
Seqmna (originalis fotofirebi
daculia saqarTvelos
erovnul muzeumSi). vfiqrobT,
isini mkiTxvels warmodgenas
gaumdidrebs XVII saukunis
samegreloze.
magari garekani, 240 gverdi
Rirs 15 lari

12

Cemi pirveli moTxrobebi

gamomcemloba: elfi
anotacia: wignSi Setanilia
saqarTvelos erovnuli
siamayis, udidesi sabavSvo
mwerlis iakob gogebaSvilis
moTxrobebi, romlebic SeuZlia
2 wlis bavSvs mSobelma
Tavad waukiTxos, xolo
rogorc ki anbans iswavlis,
bavSvi TviTon waikiTxavs.
saxaliso ilustraciebi da
maTze gakeTebuli aqcentebi
bavSvs teqstis sworad aRqmasa
da fantaziis gaRviZebaSi
daexmareba.
magari garekani, 48 gverdi
Rirs 8 lari

Cemi pirveli pianino karaoke

gamomcemloba: elfi
anotacia: saqarTveloSi pirvelad
gamodis muyaos wigni pianino
karaoke, romelsac mikrofonic
mohyveba. es originaluri
gamocema Seicavs msoflioSi
iseT popularul simRerebs,
rogoricaa: dabadebis dRe, sapnis
buStis simRera, iyo da ara iyo
ra da sxva. mikrofoni uerTdeba
pianinos da bavSvs SeuZlia
daukras da imReros. yvelaferi
Zalian martivia. melodia sworad
rom daukras, bavSvi akvirdeba
burTulebis ferebs, wertilebsa
da ricxvebs da Tavisi
SesrulebiT aRfrTovanebuli
rCeba.
magari garekani
16 gverdi
Rirs 17 lari

Cemi pirveli gasaferadebeli

gamocanebi
gamomcemloba: elfi
anotacia:DwignSi Setanilia
qarTuli xalxuri gamocanebi.
zogierTis pasuxi bavSvma
gasaferadebel naxatSi unda
moZebnos.
rbili garekani
38 gverdi
Rirs 3.80 lari

Cemi pirveli gasaferadebeli

xalxuri zRaprebi
gamomcemloba: elfi
anotacia:DSegiZliaT pataras
waukiTxoT an Tavad waikiTxos
da gaaferados saxaliso
qarTuli xalxuri zRaprebi:
Citi da mefe, mela, mamali,
batkani da Citi, rwyili da
WianWvela da sxva.
rbili garekani
38 gverdi
Rirs 3.80 lari

axali

me vswavlob xatvas mwvane

gamomcemloba: elfi
anotacia: es wigni msoflios
mraval qveyanaSi gamoica. igi
iseTi meTodikiTaa Sedgenili,
rom yvela bavSvi warmatebiT
gamoiyenebs. xatvis samyaroSi
ise martivad Seabijebs,
rom SeiZleba daujereblad
mogeCvenoT. garwmunebT, rom
bavSvisTvis nacnobi zRaprisa
Tu multfilmis personaJebis
xatva Zalze martivi da
saxaliso gaxdeba. garda
amisa, is advilad iswavlis
cxovelebis, saojaxo
nivTebis, xil-bostneulis
da sxva sagnebis xatvas.
amisaTvis ubralo ramaa
saWiro, mas unda SeayvaroT
fanqari, xolo danarCens
misi niWi, silamazis aRqmis
unari da maxvili Tvali
gaakeTebs. imisaTvis, rom
xatva bavSvisTvis saxaliso
saqmed iqces, Tqveni daxmareba
aucilebelia. pirvel rigSi,
SeiZineT saxatavi rveuli
da feradi fanqrebi an
flomasterebi. xatvis
procesSi bavSvs gaacaniT
ferebi. igi nabij-nabij
unda mihyves TiToeuli
naxatis nimuSs da bolos
gaaferados.
rbili garekani
192 gverdi
Rirs 12 lari

me vswavlob xatvas yviTeli

gamomcemloba: elfi
anotacia: es wigni msoflios
mraval qveyanaSi gamoica. igi
iseTi meTodikiTaa Sedgenili,
rom yvela bavSvi warmatebiT
gamoiyenebs. xatvis samyaroSi
ise martivad Seabijebs,
rom SeiZleba daujereblad
mogeCvenoT. garwmunebT, rom
bavSvisTvis nacnobi zRaprisa
Tu multfilmis personaJebis
xatva Zalze martivi da
saxaliso gaxdeba. garda
amisa, is advilad iswavlis
cxovelebis, saojaxo nivTebis,
xil-bostneulis da sxv.
sagnebis xatvas. amisaTvis
ubralo ramaa saWiro, mas
unda SeayvaroT fanqari, xolo
danarCens misi niWi, silamazis
aRqmis unari da maxvili
Tvali gaakeTebs. imisaTvis,
rom xatva bavSvisTvis
saxaliso saqmed iqces, Tqveni
daxmareba aucilebelia.
pirvel rigSi, SeiZineT
saxatavi rveuli da feradi
fanqrebi an flomasterebi.
xatvis procesSi bavSvs
gaacaniT ferebi. igi nabijnabij unda mihyves TiToeuli
naxatis nimuSs da bolos
gaaferados.
rbili garekani
192 gverdi
Rirs 12 lari

sabavSvo leqsebi da moTxrobebi

II nawili
avtori: sxvadasxva
gamomcemloba: saqarTvelos macne
anotacia: uxvad ilustrirebul
wignSi Tavmoyrilia bavSvebisTvis
sayvareli avtorebis leqsebi da
moTxrobebi.
magari garekani, 100 gverdi
Rirs 12 lari

SemecnebiTi zRaprebi
gamomcemloba: elfi
anotacia: am wignSi Setanilia
iseTi zRaprebi, romelic bavSvs
ama Tu im cxovelis warmoSobasa
da Taviseburebebze daafiqrebs:
ratom daaTrevs ku Tavis
saxls? ratom yivis mamali?
ratom nebivrobs kameCi wyalSi
da sxva. es aris pirveli
qarTuli wigni, romelic
konkursSi gamarjvebulma
bavSvebma: nino cincaZem, mariam
kobaxiZem, laSa jafariZem, Tika
amirxanaSvilma, zizi niSnianiZem
da luka nozaZem daasuraTes.
teqstebis avtoria Tamar adamia.
magari garekani, 48 gverdi
Rirs 7 lari

13

stikerebiani aqtivobis wignebi ferebi, formebi, pirveli

sityvebi, viswavloT Tvla
gamomcemloba: logos presi
anotacia: patarebisTvis Zalian saxaliso iqneba ferebis,
Tvlis, pirveli sityvebis, Tvlis swavla stikerebiani
aqtivobis am wignebis meSveobiT! amaSi maT feradovani da
naTeli ilustraciebic daexmarebaT.
rbili garekani, 32 gverdi
Rirs 7.9 lari

titaniki
avtori: emili hokinsi
gamomcemloba: logos presi
anotacia: titaniki yvelaze didi xomaldi iyo, romelic ki
manamde agebula. miaCndaT, rom igi arasdros CaiZireboda,
magram pirvelive reisis dros erT sabediswero Rames
xomaldi aisbergs Seejaxa da yinulovanma wyalma STanTqa.
wignSi realurTan miaxloebuli xmovani gaformebiTa da
panoramuli gamosaxulebebiT gacocxlebulia gemze arsebuli
atmosfero.
magari garekani, 8 gverdi
Rirs 27.9 lari

14

Cemi pirveli qarTuli leqsebi

avtori: givi WiWinaZe
bakur sulakauris gamomcemloba
anotacia: wignSi Sesulia givi
WiWinaZis yvela drois saukeTeso
leqsebi. saxaliso, saucxoo
ilustraciebiT gaformebuli es
leqsebi Tqveni Svilis pirvel
sayvarel sakiTxav wignad iqceva
magari garekani, 56 gverdi
Rirs 29 lari

popularuli sabavSvo da
saymawvilo simRerebi
avtori: sxvadasxva
gamomcemloba: saqarTvelos macne
anotacia: wignSi Sesulia
popularuli sabavSvo da
saymawvilo simRerebi.
magari garekani
96 gverdi
Rirs 12 lari

axali

Tavsatexebis wigni
3-dan 5 wlamde
gamomcemloba:
saqarTvelos macne
anotacia: samidan xuT
wlamde asakSi bavSvi
swavlobs cnebebs:
pirveli da bolo,
yvelaze didi da
yvelaze patara da
aseve ferebsa da
formebs. am drois
ganmavlobaSi is
pirvel nabijebs dgams
ZiriTadi unarCvevebis
Camosayalibeblad:
swavlobs
koncentracias,
logikurad azrovnebas,
weras, Tvlas.
mniSvnelovania, rom
bavSvma warmatebiT
aiTvisos es unar
Cvevebi da amave dros,
gaerTos kidec. es
wigni saSualebas
miscems bavSvebs, rom
werisa da Tvlis
samyaroSi xalisiTa da
codniT Seabijon.
magari garekani
96 gverdi
Rirs 6.9 lari

mxiaruleba
TavsatexebTan 5-dan 7
wlamde
gamomcemloba:
saqarTvelos macne
anotacia: xuTidan Svid
wlamde asakSi bavSvi
pirvel nabijebs dgams
ZiriTadi unarCvevebis
Camosayalibeblad:
swavlobs
koncentracias,
logikurad azrovnebas,
weras, Tvlas.
mniSvnelovania, rom
bavSvma warmatebiT
aiTvisos es unar
Cvevebi da, amave
dros, gaerTos
kidec. raSic es
savarjiSoebi daexmareba,
romlebic gamocdili
specialistebis mieraa
Sedgenili
magari garekani
96 gverdi
Rirs 6.9 lari

Tavsatexebis droa
6-dan 8 wlamde
gamomcemloba:
saqarTvelos macne
anotacia: es wigni
eqvsidan rva wlamde
asakis bavSvebisTvis
gankuTvnili sityvebisa
da ricxvebis saxaliso
Tavsatexebis krebulia.
Tqvenma Svilma ukve
gadadga pirveli
nabijebi werisa da
Tvlis samyaroSi.
sityvebis, ricxvebisa
da logikuri
Tavsatexebis es
gasarTobi krebuli
xels Seuwyobs, rom
bavSvis ganviTareba
ufro saintereso da
saxaliso iyos.
magari garekani
96 gverdi
Rirs 6.9 lari

gasarTobi Tavsatexebi
4-dan 6 wlamde
gamomcemloba:
saqarTvelos macne
anotacia: oTxidan eqvs
wlamde asakSi bavSvi
pirvel nabijebs dgams
ZiriTadi unarCvevebis
Camosayalibeblad:
swavlobs koncentracias,
logikurad azrovnebas,
weras, Tvlas.
mniSvnelovania, rom
bavSvma warmatebiT
aiTvisos es unar
Cvevebi da, amave dros,
gaerTos kidec. es wigni
daexmareba bavSvebs,
rom werisa da Tvlis
samyaroSi xalisiTa da
codniT Seabijon.
magari garekani
96 gverdi
Rirs 6.9 lari

www.bookland.ge
SeukveTeT
tel.: 261-41-21; 218-41-21
mis.: guramiSvilis 15
SeiZine internetiT!

15

www.labybooks.ge

fe stiv al i
wignTan Sexvedris adgili ucvlelia - wereTlis N 1 18,
eqspo jorjia
24-dan 26 maisis CaTvliT TbilisSi, sagamofeno centr eqspo jorjiaSi
wignis me-14 saerTaSoriso festivali gaimarTeba. axali wignebi, prezentaciebi,
aRiarebul Tu axalbeda avtorebTan Sexvedrebi, didi fasdakleba da wignebTan
dakavSirebuli aqsesuarebi - es yvelaferi 3-dRian saerTaSoriso festivalze
wignis uamrav moyvaruls izidavs.
Tbilisis wignis me-14 saerTaSoriso festivali eqspo jorjias sagamofeno
pavilionSi 24 maiss, onlain wignebis maRazia lit.ge-s da aleqsandru vakulovskisa
da moni stanilas ruminuli poeziis prezentaciiT daiwyeba. 25 maiss gia qarCxaZis
gamomcemloba nato daviTaSvilis axal wigns - oTxi mxare da oTx svets
waradgens. imave dRes bakur sulakauris gamomcemloba ukve tradiciad qceuli
literaturuli premia - wlis saukeTeso moTxrobis dajildoebis ceremonials
gamarTavs. 26 maiss ki Tamar SarabiZe mkiTxvels gamomcemloba sezanis axali
wignis - amiranis Sesaxeb mouTxrobs.
Tbilisis wignis me-14 saerTaSoriso festivalSi 50-ze meti adgilobrivi
da ramdenime ucxouri gamomcemloba monawileobs. festivalSi monawileobas
miiRebs saqarTveloSi arsebuli TiTqmis yvela saerTaSoriso organizaciis
warmomadgenloba, ramdenime qveynis saelCo da ori cnobili Turquli gamomcemloba.
festivalisTvis gamomcemlebi yovelwliurad sagangebod emzadebian. gamonaklisi
arc wlevandeli welia. sagamofeno centr eqspo jorjiaSi welsac ramdenime
aTeuli axali gamocema iqneba warmodgenili.
siaxleebic gvaqvs. wels pirvelad Tbilisis wignis saerTaSoriso festivalze
rumineli avtorebi gveyoleba stumrad. aleqsandru vakulovski da moni stanila
festivalis farglebSi or literaturul saRamos gamarTaven: erTs eqspo
jorjias me-11 pavilionSi, xolo meores - bambis rigSi, literaturul kafeSi.
festivalis kidev erTi siaxle erTjeradi vauCerebia. wignis gamomcemelTa
da gamavrcelebelTa asociaciis mier gamocemuli vauCeri 24-dan 27 maisis
CaTvliT iqneba validuri. is gaTanabrebulia misTvis miniWebuli erTeulis
erovnul valutasTan. vauCeris mflobels misi meSveobiT festivalze nebismieri
sasurveli wignis SeZena SeeZleba. vfiqrobT, rom es kargi saSualebaa donaciisTvis
da mas saqarTveloSi arsebuli organizaciebi, dawesebulebebi an kerZo pirebi
qvelmoqmedebisTvis gamoiyeneben. saqarTvelos kulturisa da ZeglTa dacvis
saministrom 50 000 laris Rirebulebis vauCerebi SeiZina da es vauCerebi
saqarTveloSi moqmed 66 centralur biblioTekas saCuqrad gadasca. es xels
Seuwyobs biblioTekebis wignadi fondis gaaxlebas, - ambobs wignis gamomcemelTa
da gamavrcelebelTa asociaciis aRmasrulebeli direqtori nino goginaSvili.
wels festivalis areali gaizarda da safestivalo sivrceSi eqspo jorjias
me-11 pavilionis garda Tbilisis ramdenime literaturuli kafec moeqca. am
kafeebSi oTxi dRis ganmavlobaSi, saRamos 7-dan 10 saaTamde literaturuli
saRamoebi gaimarTeba.
Tbilisis wignis me-14 saerTaSoriso festivali 27 maiss, bambis rigis
literaturul kafeSi gamarTuli ruminuli poeziis saRamoTi daixureba.

17

gvinda, mewarmeebs da studentebs Tanamedrove

literatura xelmisawvdom fasad SevTavazoT
axalgzrda biznesmeni giorgi zautaSvili
ruseTidan saqarTveloSi 2011 wlis bolos
dabrunda. axali weli misTvis axali saqmeebiT daiwyo. 2012 wlis ianvridan giorgi
Tbilisis saaviacio universitetSi biznesis safuZvlebs kiTxulobs. sagamomcemlo
saqmianobaSi Tanamedrove saxelmZRvaneloebis
uSedego Zebnis Semdeg aRmoCnda. giorgi amJamad
gamomcemloba labirinTis direqtoria da
axali saxelmZRvaneloebiT Raribi wignis
qarTuli bazris gamdidrebas apirebs.
_ saqarTvelodan wasvla ufro ojaxis
gadawyvetileba iyo, vidre Cemi survili. 1994
wels Cemi ojaxi sacxovreblad moskovSi
gadavida. maSin me-11 klasSi viyavi. skola,
umaRlesi saswavlebeli da aspirantura iq
davamTavre. vmuSaobdi, Cemi biznesi mqonda da
Tan studentebsac vaswavlidi.
_ saqarTveloSi ratom dabrundiT?
_ ruseTSi miviRe ganaTleba da samuSao gamocdileba. magram, guli yovelTvis
aqeT momiwevda. Tbilisi Zalian menatreboda. moskovSi sulieri sicarielis
da martoobis SegrZneba mqonda. imisTvis, rom kargad iyo, marto finansuri
uzrunvelyofa sakmarisi piroba ar aris. moskovSi finansurad uzrunvelyofili,
magram sulierad carieli viyavi - iseTi urTierToba, rogoric aq, saqarTveloSi
aris, ruseTSi ar arsebobs. sulieri sicarielis Sesavsebad gadavwyvite, rom
saxlSi davbrunebuliyavi. gadawyvetileba uceb moviyvane sisruleSi da Zalian
kmayofili var. axla leqciebs vkiTxulob saaviacio universitetSi. studentebs
biznesis safuZvlebs vaswavli. ramdenime Tvea, rac labirinTis direqtori
var.
_ labirinTamde rogor moxvediT?
_ aq rom Camovedi, saaviacio universitetis xelmZRvanelobam maT universitetSi biznesis safuZvlebis kursis wakiTxva SemomTavaza. biznesis safuZvlebs
moskovis ramdenime umaRles saswavlebelSic vkiTxulobdi. Cemi kursi qarTulad
gadavTargmne. paralelurad, qarTul enaze gamocemuli saxelmZRvaneloebs
veZebdi. mindoda menaxa, ra wignebiT aswavlidnen qarTvel studentebs. ar minda
Seuracxyofa mivayeno im avtorebs, romlebic qarTulenovani saxelmZRvaneloebis
Seqmnaze muSaobdnen da muSaoben, magram aRmovaCine, rom qarTuli saganmanaTleblo
literaturis bazari aris Zalian Raribi da arsebuli saxelmZRvaneloebis
didi nawili ukve Zalian moZvelebulia. paradoqsia: saqarTveloSi studentebs

18

p r o eqt i
aswavlian biznesis administrirebas da biznesis administrirebis Tanamedrove
saxelmZRvanelo ar arsebobs. ramdenime axali kargi wignis Seqmnis idea gamiCnda
da am ideebiT Cems bavSvobis megobarTan da wignis gamavrcelebeli kompaniis
wignis samyaros xemZRvanelTan, zviad sebiskveraZesTan mivedi. ase aRmovCndi
gamomcemloba labirinTSi. romelic wignis samyaros erTerTi Svilobili
kompaniaa. gvinda, rom gamomcemlobaSi saganmanaTleblo, biznes da saqmiani
literaturis mimarTuleba gavaZlieroT.
Cveni mizania, qarTvel mewarmeebs Tanamedrove, saqmiani literatura operatiulad
mivawodoT. Cveni mewarmeebisa da biznesmenebis did nawils ganaTleba im periodSi
aqvs miRebuli, roca biznesis safuZvlebi ar iswavleboda. bevr maTgans ar aqvs
imis dro, rom am sferoSi ganaTleba axla miiRos. gvinda, mewarmeebs da studentebs
Tanamedrove biznesliteratura xelmisawvdom fasSi SevTavazoT. rac mTavaria, es
saxelmZRvaneloebi da literatura popularuli eniT iqneba dawerili.
_ ra iqneba Tqveni prioriteti da qarTvel mkiTxvels ra siaxleebs
SesTavazebT?
_ rogorc ukve giTxariT, qarTul enaze saxelmZRvaneloebi Zalian gvian gamodis. gvinda, rom dagvianebis es periodi maqsimalurad SevamciroT da qarTvel
studentebs da mewarmeebs maTTvis saWiro, saintereso saxelmZRvaneloebi da
literatura rac SeiZleba operatiulad mivawodoT.
pirveli Tanamedrove saxelmZRvanelo, romelsac qarTveli mkiTxveli labirinTisgan miiRebs, aSS-s saelCos TanadafinansebiT gamocemuli wigni - kriminalistikis safuZvlebi (Forensic Criminology) iqneba. gamomcemloba Academic
Press-ma es wigni aSS-Si 2010 wels gamosca. samarTlis sferoSi qarTul bazarze
aseTi donis saxelmZRvanelo ar arsebobs.
_ rodis da ra tiraJiT gamova es wigni qarTul bazarze?
_ Forensic Criminology originalSi 600 gverdiani wignia. saxelmZRvanelos
redaqtorebi iqnebian quTaisis akaki wereTlis saxelobis universitetis warmomadgenlobiTi sabWos Tavmjdomare robert goleTiani da Sss-s kriminalistikis
samsaxuris erT-erTi wamyvani TanamSromeli. wignis nawili ukve Targmnilia.
saxelmZRvanelo daaxloebiT 6 TveSi gamova. pirveli tiraJi 1000 cali iqneba.
moTxovnis SemTxvevaSi, tiraJs gavzrdiT. axlo momavalSi samarTlis sferoSi
sxva saxelmZRvaneloebis gamocemasac vfiqrobT.
_ Tqven TqviT, rom qarTul enaze saxelmZRvaneloebi dagvianebiT gamodis. ra
aris is maqsimaluri dro, romlis ganmavlobaSic gamomcemloba `labirinTi~
mkiTxvels qarTul enaze naTargmn Tanamedrove saxelmZRvanelos SesTavzebT?
_ qarTul enaze naTargmn Tanamedrove saxelmZRvanelos Cveni mkiTxveli maqsimum
1 welSi miiRebs. proeqtis dawyebidan maRaziis daxlamde gzis gavlas swored
amdeni dro dasWirdeba.
_ sxva ra siaxleebs SesTavazebT mkiTxvels?
_ axla vmuSaobT biznesis eTikis saxelmZRvaneloze. es wignic male gamova.
saxelmZRvneloSi detalurad iqneba aRwerili saqmiani korespondenciis, satelefono saubris da qcevis eTika.

19

dResdReisobiT saqarTveloSi Zalian aqtualuria turizmis Tema. saaviacio

universitetSi ixsneba axali programa turizmis Sesaxeb. xelmZRvaneloba
dainteresebulia, rom swavla mimdinareobdes Tanamedrove saxelmZRvaneloebis
meSveobiT. axla aRmovaCine erTi Zalian saintereso wigni, romelic ukrainaSia
gamocemuli da turizmis sferoSi biznesis menejments exeba. masSi kargad aris
aRwerili yvela is aspeqti, rac turistuli biznesis warmatebisTvis aris
saWiro. gvinda, es wignic vTargmnoT, radgan qarTvel mkiTxvels turizmis sferoSi
Tanamedrove saxelmZRvaneloebis didi arCevani ar aqvs.
MBA (Master of Business Administration)-s saxelmZRvanelobis gamocemazec
vfiqrobT. saqarTveloSi MBA-s saxelmZRvaneloebi ar aris. aseTi donis
saganmanaTleblo literatura Tu Semova qarTul bazarze, ganaTlebis donec
aiwevs. magram, MBA-s wignebi Zalian Zviri Rirs. gamomcemloba Tavisi mwiri
finansebiT aseTi donis wignebis gamocemas ver Seswvdeba. imedi gvaqvs, rom
sponsori gamoCndeba da am did saqmeSi dagvexmareba.
Zalian saintereso literatura dagrovda internetvaWrobis sferoSic. aseTi
wignebi qarTul enaze ar arsebobs. labirinTis Semdgomi proeqtebis farglebSi
qarTvel treiderebs sainterso wignebs SevTavazebT. vmuSaobT axali samecnieropopularuli da fsiqologiuri literaturis Targmnazec.
siaxleebi gvaqvs mxatvruli literaturis sferoSic. Cven ukve vTargmneT
viqtor pelevinis Generation P. pelevinTan kontaqtze gasvla sakmaod rTuli
iyo, radgan is sazogadoebasTan da JurnalistebTan kontaqts gaurbis. amJamad
gamomcemlobasTan ramdenime detals vazustebT. gamomcemloba saavtoro uflebis
mocemaze advilad dagvTanxmda, radgan wigns SoTa iaTaSvili Targmnis. mas icnoben
da endobian. am wignis Targmna advili ar aris, radgan masSi 90-iani wlebis
rusuli Jargonia gamoyenebuli.
male gamova aleqsandre diumas istoriuli romanis - dedofali margos
axali Targmanic da mkiTxveli sabWoTa cenzurisgan daCexili da damaxinjebuli
romanisgan Zalian gansxvavebul versias waikiTxavs. gadaiTargmneba romanSi Sesuli
leqsebic. leqsebs axalgazrda poeti naTia nacvliSvili Targmnis. dedofali
margos eleqtronuli versia ukve mzad aris da wigni male gamova. uaxloes
momavalSi mkiTxvels fransuaza saganis or romans SevTavazebT. esec axali
Targmani iqneba.
_ pedagogiuri saqmianobis gagrZelebas momavalSic apirebT?
_ ki, CemTvis es erTgvari hobia. Tan vecdebi axali literaturis danergvas
umaRles saswavleblebSi.

SeiZine internetiT!
www.bookland.ge
an SeukveTeT telefoniT
tel: 261-41-21; 218-41-21
Tbilisi, guramiSvilis gamz. 15

20

axali

erTtomeuli
avtori: giorgi kalandaZe
gamomcemloba: mTawminda
anotacia: erTtomeuls
safuZvlad leqsebis
krebuli de, dailocos
daedo da giorgi
kalandaZis dabadebidan
100 wlisTavs eZRvneba.
masSi Semavali rCeuli
originaluri poeturi
nimuSebi Tematur
rkalebadaa dayofili.
isini Sedarebulia yvela
arsebul xelnawers,
miTiTebulia maTi
Seqmnis TariRebi.
aqvea warmodgenili
sabavSvo leqsebi da
Targmanebi. gamocemas
darTuli aqvs mimoxilva,
romelSic aRwerilia
giorgi kalandaZis
literaturuli
moRvaweobis ZiriTadi
mimarTulebani,
warmodgenilia misi
mokle biografiuli
cnobebi da ramdenime
fotosuraTi piradi
arqividan.
magari garekani
312 gverdi
Rirs 25 lari

Cemi pirveli oqsfordis

enciklopedia
avtori: endriu lengli
gia qarCxaZis
gamomcemloba.
anotacia: Cemi pirveli
oqsfordis enciklopedia
bavSvebs saocar,
aRmoCenebiT savse
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biografiebi 6
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gamomcemloba: pegasi
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bevr saintereso
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Soris gamorCeulia
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21

2011 wels sabavSvo wignebis gamocemis sferoSi didi aqtiuroba SeimCneoda,

gansakuTrebiT egreTwodebuli wigni saTamaSoebis mimarTulebiT iyo saintereso
proeqtebi. ZiriTadi gayidvebis 35% swored am segmentze modis. am sferoSi
`bakur sulakauris gamomcemloba~, `palitra L~ da `logos presi~ lideroben, am
maraTons, romelic 2012 welsac grZeldeba, elfis gamomcemlobis erTi proeqti
`iTamaSe da iswavle~ da gamomcemloba `bakmis~ `basti bubu karaoke~ Seematnen.
miuxedavad imisa, rom `bakur sulakauris gamomcemloba~, `palitra L~ da `logos
presi~ SeTavazebuli proeqtebis mravalferovnebiT gamoirCeodnen, calkeuli
proeqtebis gayidvebis raodenobiT gamarjveba maT ar xvdaT wilad. mTlianobaSi
wigni-saTamaSoebis bazari ukve gajerda. axla yvelaze didi mniSvneloba proeqtis
sworad SerCevas eniWeba. qarTvelma mSoblebma advilad auRes alRo am siaxles.
isini ufro momTxovnebi gaxdnen da daxvewil produqcias iTxoven. gadavwyviteT,
wigni-saTamaSos nominacia calke gamogveyo, sadac xmovani da fazlebiani wignebic
Sedian:
I `iTamaSe da iswavle~ elfis gamomcemloba; `basti bubu karaoke~ gamomcemloba
bakmi
II xmovani wigni `cxovelebi~ bakur sulakauri
III samganzomilebiani xmovani wigni `alisa saocrebaTa samyaroSi~ da `pinokio~
bakur sulakauris gamomcemloba

msoflio literatura 2011 gayidvebis sferoSi mniSvnelovani cvlileba ar

aris. gagrZelda palitras L-s seria `50 wigni~, elfis gamomcemlobis, sulakauris
da sxva gamomcemlobebis proeqtebi ufro sainteresod SeiZleba CaiTvalos
ramodenime axali Targmanic gamoica:
I viqtor hiugo `parizis RvTismSoblis taZari~ seria: msoflio literaturis
klasikosebi
II stig larsoni `gogona drakonis tatuTi~; oskar uaildis `dorian greis
portreti~ seria: 50 wigni
III aleqsandre diuma (Svili) `qali kameliebiT~ seria: klasika; emili bronte
`qariSxliani uReltexili~ seria: aucilebeli sakiTxavi

22

wlis
bestseleri
SemecnebiTi wignebi mozardebisaTvis - siaxle - axali gamomcemloba `areas~
mier gamocemuli `didi sabavSvo enciklopedia~, elfis gamomcemlobam seria: `Cemi
saqarTvelos~ axali wigni `saqarTvelos saocrebani~ gamosca. adgilebi ase
ganawilda:
I lamara Sengelia `saqarTvelos saocrebani~, elfis gamomcemloba
II avtorTa jgufi `didi sabavSvo enciklopedia~ Dorlin Kindersley
III avtorTa jgufi `msoflios istoriis enciklopedia~ Makmilan publishing

qarTuli Tanamedrove proza am sameulSi (ufro sworad oTxeuli gamovida), ori

axali wevria: merab ratiSvili da defi. wignebis gayidvebis Tanabari raodenobiT
isini meore da mesame adgilebs inawileben. aRsaniSnavia is faqti, rom arcerTi es
avtori `bakur sulakauris gamomcemlobis~ mier ar aris gamocemuli.
I aka morCilaZe `obole~, bakur sulakauris gamomcemloba
II merab ratiSvili `juRa~, kaligrami
III defi gogibedaSvili `demna gedevaniSvili~, wignebi vakeSi; daTo turaSvili
`amerikuli zRaprebi~, bakur sulakauris gamomcemloba

qarTuli poezia:
I galaqtioni seria: 100 leqsi, gamomcemloba inteleqti
II ana kalandaZe `gamobrwyindi miuRwevelo~, pegasi
III niko gomelauri or tomeuli; giorgi zanguri leqsebi

Tanamedrove qarTuli sabavSvo wigni aq rogorc yovelTvis uamravi siaxle iyo

elfis gamomcemlobis `qarTuli literaturis klasikosebma~ pirveloba aravis
dauTmo. bazarze arsebuli konkurenciis miuxedavad sakmaod warmatebuli aRmoCnda
literas `saqarTvelos istoria bavSvebisaTvis~.

23

I `qarTuli literaturis klasikosebi~, elfis gamomcemloba

II `saqarTvelos istoria bavSvebisaTvis~, litera
III `sabavSvo leqsebi da moTxrobebi~, saqarTvelos macne

enciklopedia aucileblad unda gamovyoT elfis gamomcemlobis proeqti

`mSoblis enciklopedia~, wigns gayidvebis sakmaod maRali maCvenebeli hqonda. wlis
proeqtma `mSoblis enciklopediam~ daarRvia sameulis idilia da SarSandeli
favoriti `kulinariis enciklopedia~ CamoaqveiTa. Tumca qarTvelebis sayvareli
Tema mainc liderobs. kulinariis sferos axla ukve meore wigni Seemata `saqarTvelos macnem~ Targmna Rebo publishers is `samzareulos enciklopedia~.
I red.: Temur miqelaZe `mSoblis enciklopedia~ Rosmen
II `samzareulos enciklopedia~ Rebo publishers; `kulinariis enciklopedia~
elfis gamomcemloba
III `iumoris enciklopedia~ diadema

mTlianobaSi 2011 weli wina welTan SedarebiT gamomcemlebisaTvis ufro nayofieri

gamodga. miuxedavad imisa, rom is bumi rac 2010-Si iyo `wignebi presasTan erTad~
Cacxra da saerTo gayidvebi TiTqmis ucvleli darCa. Cveni monacemebiT, gasul
wels 450-mde axali wigni gamoica, aqedan 370-mde moxvda maRaziebis Taroebze.
axali gamocemebis raodenobiT `bakur sulakauris gamomcemloba~ da `palitra~
lideroben. palitris SemTxvevaSi es gasagebia - am gamomcemlobam bazarze Semosvlis
dRidan aqcenti raodenobaze gaakeTa. rac Seexeba bakur sulakauris gamomcemlobas,
yovelTvis bevri siaxle aqvs wlis ganmavlobaSi, xolo 2011 wels gamocemuli
wignebis raodenobiT, Tavisi yvela rekordi moxsna.
asortimentis zrdasTan ertad mkiTxvelis moTxovnac gaizarda. Cveni monacemebiT,
TiTqmis yvela segmentSi bestselerebma gayidvebis 15-35% aiTvises, rac wina
welTan SedarebiT kargi Sedegia. mokled rom vTqvaT, gamomcemlebo akeTeT kargi
da ukeTesi wignebi!
P.S. monacemebi aRebulia wignis maRaziaTa qseli `libras~ da wignis gamavrcelebeli
kompania `wignis samyaros~ sacalo gayidvebis mixedviT.

24

partniori
balaxvanSi, wereTlis quCisa da aRmaSeneblis prospeqtis gadakveTaze wignis axali maRazia ivnisSi gaixsneba.
quTaisSi libras partniori akaki wereTlis saxelmwifo
universitetis warmomadgenlobiTi sabWos Tavmjdomare,
filosofiis mecnierebaTa doqtori, profesori, Rirsebis
ordenis kavaleri, filosofiisa da pedagogikis mecnierebaTa akademiis akademikosi robert goleTiani iqneba. batoni
roberti aseve aris sami monografiisa da ormocamde
samecniero statiis avtori.
gamomcemloba labirinTis direqtor giorgi zautaSvils
da libras erT-erT xemZRvanels zviad sebiskveraZes albaT,
gangebam Semaxvedra. Cveni saubari saqmiani da imavdroulad
perspeqtiuli gamodga. SevTanxmdiT, rom quTisis wigniT momaragebisa da wignis
bazris srulyofa-gafarToebis mizniT gveTanamSromla. mogexsenebaT, dRes mravali
Rirebulebis gadafaseba xdeba da Zalian xSirad ismis SekiTxva: kompiuteruli
bumis pirobebSi xom ar dakninda wignis roli da wigni danamati xom ar gaxda?
Cven - im Sexvedris monawileni davrCiT im azrze, rom wigni ganaTlebis miRebis
saqmeSi Seucvleli atributia da gadavwyviteT, wignis kopwia maRazia quTaisSic
gagvekeTebina.
rodesac obieqtis mowyoba-mowesrigeba daviwyeT, sasiamovno garemoebis winaSe
aRmovCndiT. gamvlel-gamomvlelebs ainteresebdaT, ra iqneboda marketebis garemocvaSi myof obieqtSi. sasiamovnod gveniSna araerTi adgilobrivi mcxovrebis
Sefaseba: kidev kargi, rom wignis maRazias veRirseTo. es iTqva im qalaqSi, romelzec didma Salva nicubiZem brZana: Cven visac mecnierebaSi raime gagvikeTebia, yvelani
valdebulni varT quTaisis winaSe, Cven gonierebis Wi pi am qalaqSi mogvZvrao.
giorgi zautaSvilTan da zviad sebiskveraZesTan Cemi damegobreba da TanamSromloba
dagegmili ar yofila. miuxedavad amisa, pirvelive Sexvedris dasrulebisTanave erTmaneTs xeli CamovarTviT da samomavlo Sexvedrac davgegmeT. riT movixible am
axalgazrdebSi? vfiqrob, batoni giorgis mSvidi, gawonasworebuli saubriTa da bunebiT, misi profesiiT (is xom umaRlesi skolis pedagogia), wignierebisa da wignisadmi
misi axlo damokidebulebiT. giorgim Cemze erovnuli cnobierebis mqone, kargi
qarTvelisa da ojaxuri siTbos pativismcemeli pirovnebis STabeWdileba datova.
zviadTan urTierTobam mraval sakiTxze damafiqra. am axalgazrda kacisTvis
RmerTs mravali kargi Tviseba miucia - gonebamaxviloba, sxarti azrovneba,
taqtiani saubari da ojaxisadmi pativiscema. aqvs axalgazrduli SemarTeba da
cdilobs aratradiciuli, gautkepneli gziT iaros. Zmac mas hgavs. erTi sityviT,
maTTan urTierTobiT ise movixible, rom gadawyvetilebis miReba ar gamWirvebia.
gadavwyvite, rom am axalgazrda, saqmian, taqtian da inteleqtualur pirovnebebTan
urTierTobisa da TanamSromlobisTvis garkveul daTmobebze wasvlac Rirda.
axla jeri Cvenzea da kidev RmerTis nebaze, - ambobs robert goleTiani.
wignis maRaziaTa qsel `libras~ quTaisis filialSi pirvel etapze sami adamiani
dasaqmdeba.
moamzada manana vardiaSvilma

25

eleqtronuli wignis specialuri formatis failia, romelic komfortulad

ikiTxeba Sesabamis wamkiTxvel mowyobilobaSi. komforts ganapirobebs is SesaZleblobebi, romelic nabeWd wigns ar gaaCnia. esenia: kargad organizebuli
sarCevi, sagnobrivi Tu teqsturi saZieblebi, hiperlinkebis mxardaWera, Canawerebisa
da SeniSvnebis keTebis, Sriftis zomisa da formis cvlis saSualeba da uamravi
sxva sasargeblo funqcia.
aseTi wignebis kidev ufro komfortulad sakiTxavad, arc ise didi xnis
winbazarze gamoCnda e.w. eleqtronuli melnis teqnologiiT aRWurvili mowyobilobebi, romlebic ar aRizianeben Tvals, ar aqvT gamosxiveba da maRali
poligrafiuli doniT nabeWdi wignis efeqts qmnian. maTi erTxel damuxtva ki
erTi Tve kiTxvis SesaZleblobas uzrunvelyofs.
2010 wels wignis istoriaSi
umniSvnelovanesi ambavi moxda: amerikaSi ufro meti
eleqtronuli wigni gaiyida,
vidre nabeWdi. Tanac ise, rom
nabeWdi wignebis gayidvebi ar
Semcirebula. amave droisaTvis
saqarTveloSi yovelTviurad
izrdeboda internetis da
zogadad sainformacio teqnologiebis aqtiuri momxmareblebis raodenoba. miuxedavad
amisa, qarTuli eleqtronuli
wignebi CvenSi ar arsebobda.
swored 2010 wlis bolos
lit.ge-s damfuZnebel jgufSi
gaCnda idea, Seqmniliyo qarTuli eleqtronuli wignis
bazari. saqarTveloSi sainformacio teqnologiebis sferoSi lider kompania iu-jiTi-sTan TanamSromlobiT idea sakmaod masStabur da ambiciur proeqtad iqca
- Seiqmna saqarTveloSi pirveli eleqtronuli wignebis maRazia lit.ge.
gadawyda, rom lit.ge - eleqtronul wignebTan erTad, mkiTxvelisTvis wamkiTxveli
mowyobilobac SeeTavazebina, romelsac eqneboda qarTuli enis sruli mxardaWera qarTuli meniu, qarTuli virtualuri klaviatura, qarTuli Sriftebis da
leqsikonebis mxardaWera, teqstSi qarTulad Zebnis funqcia. ase gaCnda iota
rideri.
ratom iota? iota qarTuli asocaa da berZnulic (yvela dasavluri anbani
berZnulidan iRebs dasabams), sulxan sabas leqsikonis mixedviT, iota mcire zomis
margalitsac niSnavs da esec simboluria - jibis wignakisxela mowyobilobaSi

26

uzarmazari biblioTeka - aTiaTasobiT wigni eteva.

iyo sxva mizezic, ris gamoc aucileblad unda Seqmniliyo iota rideri. es
iyo wignebis piratuli gavrcelebisgan dacvis saSualeba, ris gareSec arc erTi
avtori da gamomcemeli wignis eleqtronuli saxiT realizebas ar daTanxmdeboda.
iota rideris saSualebiT es problemac gadawyda - iota mibmulia lit.ge-s
momxmareblis angariSze da konkretuli momxmarebeli Tavisi iotasTvis nayid
wigns vercerT sxva mowyobilobaSi, maT Soris sxva iota riderSi ver gaxsnis.
wignis wakiTxva SesaZlebelia kompiuterSic, specialuri aplikaciis saSualebiT,
romlis gadmowerac lit.ge-dan ufasoa. maisSi lit.ge-m Tavis mkiTxvels axali
servisi SesTavaza - wignebis kiTxva ukve android aplikaciis saSualebiTaa
SesaZlebeli. androidis smartfonebis da tabletebis mflobelebs SeuZliaT
ufasod gadmoweron specialuri aplikacia da TavianT mowyobilobebze ikiTxon
lit.ge-s wignebi. am siaxlis Sedegad, faqtobrivad yvela saxis sakiTxav
mowyobilobaze gaxda xelmisawvdomi qarTuli eleqtronuli wignebis yvelaze
didi baza.
rac Seexeba Tavad wignebs: pirvel rigSi Seiqmna qarTuli klasikis eleqtronuli
biblioTeka, rac gulisxmobs klasikis mTel anTologias iakob xucesiT dawyebuli
da mixeil javaxiSvilis sruli krebuliT damTavrebuli. es wignebi iotarideris
momxmareblisTvis ufasodaa xelmisawvdomi! iotarideri amJamad 239 lari Rirs.
am fasSi Sedis 20 larad Rirebuli SaliTa, 5 lariani depoziti wignebis SesaZenad
da, rac mTavaria, mTeli qarTuli klasika - 100-ze meti wigni! iotarideris
mflobeli misi SeZenisTanave mTeli biblioTekis mflobeli xdeba.
garda qarTuli klasikisa, lit.ge-s momxmareblebisTvis xelmisawvdomia Tanamedrove gamocemebi, qarTveli Tu ucxoeli avtorebis wignebi. aq SegiZliaT
ixiloT bakur sulakauris gamomcemlobis, inteleqtis, diogenes, labirinTis,
aliansis da sxva gamomcemlobaTa wignebi, qarTuli perioduli gamocemebi. da es
yvelaferi, nabeWd versiebTan SedarebiT,saSualod 2-jer ufro iafi Rirs.
lit.ge-s mravalferovani funqcionali, mosaxerxebeli interfeisi da qarTuli
wignis mkiTxvelebisaTvis
erTi mTavari gzavnili aqvs:
ikiTxeT yvelgan, ikiTxeT
komfortulad!

27

`saqarTveloSi wigni masobrivi

moxmarebis produqti ver gaxda~

daTo gociriZe
daibada 1967 wlis 16
seqtembers
skola _ Tbilisis I
saSualo
ganaTleba _ Tsu-s
ekonomiuri fakulteti

daTo gociriZe profesiiT ekonomistia. amJamad is gamomcemloba areas damfuZnebeli

da xelmZRvanelia. gamomcemlobis Seqmna wignis
sadistribucio biznesSi 10-wliani saqmianobis
Semdeg gadawyvita, sadistribucio saqmianobaSi ki
bakur sulakauris rCeviT moxvda. ambobs, rom
maSin umuSevari iyo da axal biznesSi Zalis
mosinjva scada, cda ki warmatebuli gamodga.
_ sadistribucio saqmianobaSi Zalis mosinjva
bakur sulakaurma SemomTavaza. 2001 wlis dasawyisi
iyo. bakurma miTxra, rom wignis bazarze garkveuli
Zvrebi SeiniSneboda da distribuciis dawyeba Rirda.
im droisTvis umuSevari viyavi. amitom, gadavwyvite,
bedi mecada. es is dro iyo, roca saqarTveloSi
Tanamedrove poligrafiul doneze gamocemuli
qarTulenovani wigni da wignis gamavrcelebeli
Tanamedrove struqtura ar arsebobda. gamomcemloba
dila axali wignebis gamocemas maSin iwyebda.
pirveli ganaxlebuli wigni saqarTveloSi swored

im periodSi gamovida.

_ ratom gadawyviteT, rom sadistribucio saqmianobis dawyeba Rirda?

imitom, rom wignis bazarze marTlac seriozuli Zvrebi moxda. bakur
sulakauris gamomcemlobam aka morCilaZis agvistos pasiansi gamosca. es
wigni bestselerad iqca, miuxedavad imisa, rom is 20 lari Rirda. Zalian male
bakurma sabavSvo literaturis gamocemac daiwyo. es iyo ucxouri koncefciis,
naTargmni, maRal poligrafiul doneze gamocemuli da daxvewili ilustraciebiT
gaformebuli sabavSvo literatura, romelic sazRvargareT ibeWdeboda. am
wignebma qarTuli wignis bazarze revolucia moaxdina: maSin yvela fiqrobda,
rom wigni Zalian iafi unda yofiliyo. Sesabamisad, bazarze ZviradRirebuli
da xarisxiani wigni ar iyo. aRmoCnda, rom bazari mzad iyo imisTvis, rom
xarisxian wignSi maRali fasi gadaexada, magram miwodeba ar iyo, radgan yvela
fiqrobda, rom ZviradRirebuli wigni ar gaiyideboda. bakur sulakaurma Tavisi
pirveli gamocemebiT es stereoti pi mTlianad daangria. amis Semdeg wignis
bazarma aRorZineba daiwyo. gairkva, rom karg wignSi 20 laris gadaxda sulac
ar iyo Zviri. Semdeg sxva gamomcemlobebic gamoCndnen da wignis bazaric ufro

28

s t um a r i
ganviTarda.
Cems pirvel sadistribucio kompanias wignis saagento davarqvi. wignis
saagento iyo Suamavali rgoli gamomcemlobasa da gavrcelebis iseT statikur
qselebs Soris, rogorebicaa wignis maRazia, supermarketi, biblioTeka... im
periodSi TveSi maqsimum 3000 laris brunva gvqonda, isic im SemTxvevaSi, roca
qselSi iseTi bestseleri gagvqonda, rogoric aka morCilaZis agvistos pasiansi
iyo. TandaTan gamomcemlobebic ganviTardnen, ramac xeli Seuwyo gamavrcelebeli
kompaniebis gaviTarebas. Semdeg axali sadistribucio kompania - bestseleri
davafuZne. wignis saagento isev arsebobs, oRond axla mas cota gansxvavebuli
funqciebi aqvs.

_ amJamad Tqven sakuTari gamomcemlobac gaqvT. gamomcemlobis gakeTeba

ratom gadawyviteT?
_ sadistribucio kompaniis wyalobiT wignis bazris moTxovnisa da gayidvebis
Sesaxeb unikaluri da srulyofili informacia maqvs. Zalian kargad vici, ra
iyideba. am informaciis ar gamoyeneba, Wkvianuri ar iqneboda. gamomcemlobis
Seqmna didi xania mindoda. magram, imis gamo, rom distribucia did resursebs
moiTxovs, am ideis ganxorcieleba mxolod 6 Tvis win movaxerxe. axla
gamomcemloba area maqvs.
yovelTvis mindoda, masStaburi da akademiuri proeqti gamekeTebina. vfiqrob, rom
gamomivida. gamomcemloba areas pirveli wigni - didi sabavSvo enciklopedia
akademiuri proeqtia. origanalSi am wigns axali sabavSvo enciklopedia hqvia.
Cemi azriT, aseTi dasaxeleba Cvens marketings ar Seesabameboda. amitom, saTauri
Sevcvale. princi pSi, dasaxeleba Sinaarss amarTlebs. am wignSi vrclad aris
ganxiluli da bavSvisTvis gasagebi eniT aris gadmocemuli yvela ZiriTadi Tema,
uaxlesi miRwevebi, aRmoCenebi da faqtebi. gamocema gaformebulia STambeWdavi
ilustraciebiTa da saintereso rubrikebiT.

_ aris moTxovna am wignze?

_ didi sabavSvo enciklopedia dasavluri bazris erT-erTi lideri
gamomcemlobis gamocemaa, romelic 2009 wels gamovida. misi yvelaze uaxloesi
konkurenti qarTul bazarze 1993 wels aris gamocemuli. aqedan gamomdinare,
am wignze moTxovna aris, miuxedavad imisa, rom misi fasi dabali ar aris.

_ Semdegi gamocema ra iqneba?

_ Zalian mindoda skolamdeli asakis bavSvebisTvis kargi wignis gakeTeba. am
asakis bavSvebisTvis Zalian bevri literaturaa gamosuli: anbani, Tvla, ferebi,
formebi... oRond es yvelaferi calk-calke wignebis saxiT. me es yvelaferi
erT gamocemaSi gavaerTiane - anbanic, ferebic, ricxvebic da formebic erT
wignSia Tavmoyrili. Zalian kargi ilustraciebiT aris gaformebuli. saTauric
Sesabamisi movuZebneT - me viwyeb swavlas.

29

_ Tqven rogor
ganviTarda?

SeafasebT,

saqarTveloSi

sagamomcemlo

saqmianoba

_ ramdenime Zlieri da kargad ganviTarebuli gamomcemloba arsebobs. magram,

ver vityodi, rom qveyanaSi sagamomcemlo saqmianoba ukve kargadaa ganviTarebuli.
saqarTveloSi sagamomcemlo saqmianobis ganviTarebas mosaxleobis dabali
msyidvelunarianoba aferxebs. mosaxleobis Zalian did nawils wignis sayideli
fuli ara aqvs. wigni, romelic 5000-iani tiraJiT iyideba, saqarTveloSi
bestselerad iTvleba. qveynisTvis, sadac 4 mln-ze meti adamiani cxovrobs,
es Zalian dabali maCvenebelia. im postsabWoTa qveynebSic ki, romlebic
mosaxleobis raodenobis mixedviT saqarTvelos CamorCebian, wignebi gacilebiT
didi tiraJebiT iyideba. SeiZleba iTqvas, rom saqarTveloSi wigni masobrivi
moxmarebis produqti ver gaxda.
meore mizezi is aris, rom gamomcemlobebma ver SeZles qarTulenovani
bestselerebis Seqmna. 11 welia wignis gavrcelebis biznesSi var. am xnis
ganmavlobaSi wignis bazarze sul 3 bestseleri gvqonda: joan roulingis hari
poteri, yurban saidis ali da nino da paolo koelios alqimikosi. samive
Targmania da ara qarTveli avtoris mier dawerili nawarmoebi. samwuxarod,
msoflio bestselerebi ufro iyideba, vidre qarTveli avtorebis mier gamocemuli
nawarmoebebi.

_ Tbilisis wignis saerTaSoriso festivalSi wels Tqven ar monawileobT.

ratom?
_ didi gamomcemlobebisa da wignis maRaziebisTvis es festivali mSvenieri
RonisZiebaa, magram ara CemTvis. wignis saerTaSoriso festivalSi arc gasul wels
mimiRia monawileoba. im wlebis ganmavlobaSi, roca festivalSi vmonawileobdi,
CemTvis mTavari finansuri daintereseba iyo. TiTqmis yvela gamomcemlobasTan
vTanamSromlobdi. wignebis didi asortimenti da Sesabamisad, didi Semosavali
mqonda. im periodisTvis saqarTveloSi bevri wignis maRazia ar iyo da yvela,
visac didi raodenobiT wignebis SeZena undoda, festivals gansakuTrebulad
elodeboda.
axla saqarTveloSi ukve wignis bevri maRaziaa. amitom, wignebis yidvis mizniT
festivals aravin aRar elodeba. garda amisa, festivalze TviTon gamomcemlobebi
akleben wignebze fasebs da CemTvis, rogorc gamavrcelebeli kompaniisTvis,
es festivali ukve arc ise mimzidvelia. marketinguli TvalsazrisiT Tu
vimsjelebT, me uSualod momxmarebelze ar gavdivar. bestseleris ZiriTadi
momxmareblebi savaWro organizaciebi arian. isini ki isedac kargad micnoben.
amdenad, festivalSi monawileobam CemTvis azri dakarga.
moamzada manana vardiaSvilma

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