LEATHER FACTORY BUSINESS PLAN

TANNING LEATHER

BUSINESS PLAN CONTENTS

1. EXECUTIVE SUMMARY
1.1 Brief summary of the business
1.2 Profitability of the business

2. STATEMENT OF PURPOSE
2.1 Goals of starting this business
2.2 How will the business help the owner achieve his goals

3. BUSINESS DESCRIPTION
3.1 Location
3.2 Business ownership
3.3 The industry
3.4 Short term goals (1-3 years)
3.5 Long-term goals(5-10) years
3.6 Entry and growth strategies
3.7 Start-up capital
3.8 Funding

4. LEATHER MAKING PROCESS

4.1 Preparatory stages
4.2 Tanning
4.3 Crusting
4.4 Surface coating
4.5 Environmental impact

5. OPERATIONAL PLAN
5.1 Ground plan for the leather factory
5.2 List of raw materials, source and costs
5.3 The factory
5.4 Departments
5.5 Products
5.6 By-products
5.7 Waste management
5.8 Insurances
5.9 Statutory requirement
5.10 Licenses

6. MARKETING ANALYSIS
6.1 Situational analysis
6.2 Market demographics
6.3 Market needs

6.4 Market growth

6.5 Competition
6.5.1 Who are you competitors?
6.5.2 Competitors strengths
6.5.3 Competitors weaknesses
6.5.4 Capitalizing on their weaknesses
7. MARKET STRATEGIES AND IMPLEMENTATION
7.1 Pricing
7.2 Quality
7.3 Branding
7.4 Advertising
7.5 Sales and sales tactics
7.5.1 Direct sales
7.5.2 Whole sales
7.5.3 Word of mouth
7.6 Website marketing
8. SWOT ANALYSIS
8.1 Strengths
8.2 Weaknesses
8.3 Opportunities
8.4 Threats

9. MANAGEMENT PLAN
9.1 Organization chart
9.2 Key personnel- qualifications, posts, duties and responsibilities
1

Concrete Products Manager

Supervisor/marketing executive

Machine operator

Accounts clerk

9.3 Other staff

9.4 Recruiting and training
9.5 Salary summary
9.6

Incentive policies

10. FINANCIAL PLANS

10.1 Projected profit and loss for 3 years
10.2 Projected cash-flow for 3 years

11. ATTACHED SCHEDULES