COM208 PUBLIC RELATIONS

Multimedia Kit
Event Proposal
Emily Mansfield, Erica Larson, Jennifer Fuller, Terrance Fox, Kelly Frahmann
Spring 2014

We had to make an event proposal throughout the semester. I put the multimedia kit
together but our news release was a team effort to try and make it as good as possible.

NEWS RELEASE

Multimedia Kit

Larson, Frahmann, Fuller, Fox, Mansfield

FOR IMMEDIATE RELEASE

Donald Driver Joins Hunger Task Force in the Race to Cure Hunger
MILWAUKEE, April 29, 2014- Donald Driver will join Hunger Task Force (HTF) in their first
5k run/walk to cure hunger. The HTF Hunger Run/Walk will take place in Waukesha at Frame
Park on October 4, 2014. Driver, the keynote speaker, will speak before the race, which begins at
10 A.M.
The Milwaukee Area Hunger Run promotes healthy lifestyles to families while raising
awareness of the hunger crisis in Southeastern Wisconsin. We are overjoyed to have Donald
Driver join us in our mission for our first 5k, said Executive Director, Sherrie Tussler.
HTFs goal for this event is to raise $15,000 in monetary contributions and 10,000 pounds of
nonperishable food donations. Those interested in supporting the cause, but do not wish to take
part in the race, can donate online, at the event, or at their local Sentry grocery store.
Volunteering is another way to get involved. People interested should go to HTFs website to sign
up under the volunteer tab.
Driver commented, It is truly a honor to speak on behalf of Hunger Task Force. Growing up in a
single parent household, we had our struggles, but we were fortunate enough to get help from
organizations like the Hunger Task Force.
-moreThe cost to enter the race is $25 for online pre-registration and $35 for day-of registration.
Community members interested in participating should visit the HTF website and sign up under
the Hunger Run/Walk tab on the homepage.
Southeastern Wisconsin is a caring community that is dedicated to lending a helping hand to their
neighbor in need. The HTF Hunger Run/Walk is the perfect opportunity to help a neighbor, make
a difference and have a little fun along the way.
Hunger Task Force believes that every person has a right to adequate food obtained with
dignity. Hunger Task Force works to prevent hunger and malnutrition by providing food to
people in need today and by promoting social policies to achieve a hunger free community
tomorrow. For more information visit HungerTaskForce.org.
Contact: Jen Fuller
Director of Communications- Freyja Group
201 S. Hawley Court
Milwaukee, WI 53214
Ph: 414-777-0483
email: jfuller@freyjagroup.com

Background Information
There are many problems out there around us but Southeastern Wisconsin is
really struggling to fight hunger. To help try and fix or support this problem, a 5k
Walk/Run has been put together to try and raise some money and awareness for the
cause. The nonprofit organization in charge of this event is Hunger Task Force, an
organization that is focused on preventing hunger and malnutrition. Hunger Task
Force is located in Milwaukee and founded in 1974 by a group of parents that were
worried about children going to school hungry. Their operation mainly depends on
community support and has received the help of more than 5,000 people who
volunteer to help their cause.
This 5k Run/Walk will help Hunger Task Force raise awareness and support
for the hunger in Southeastern Wisconsin. The event that the Hunger Task Force
will be holding is a Hunger Run 5k Walk/Run at Frame Park in Waukesha,
Wisconsin. A way that this event will help raise awareness is by encouraging
participants and the community to bring non-perishable food items to the event.
Also, all of the proceeds will go to Hunger Force Task so that they can give them to
their supported food pantries and surrounding facilities to help prevent hunger in
Southeastern Wisconsin.

Statistics/Fact Sheet
Name: Hunger Task force
Services: Distribute food to their networks of homeless shelters, food pantries, and
soup kitchens, free of charge.
Annual Revenues:
Number of Employees: 10 people on the board of directors, 1 executive director,
over 5,000 volunteers in the past year.
Markets Served:
Companys position in Industry:
Event: Hunger Run 5k Walk/Run
Why: Raise awareness and money for the prevention of hunger in Southeastern WI
When: October 4, 2014
Where: Frame Park Waukesha, Wisconsin
Time: 8:30am Registration, 10:00am Race Start
Frequently Asked Questions
What type of race is it? The race will be a 5k, which is a 3.1 mile race.
When does pre-registrations close? Registration will close the day before
the race on October 3, 2014 at noon.
Who will your proceeds go to? All proceeds will go to Hunger Task Force to
help support their food pantries and other supporting facilities for hunger
prevention.
Can I volunteer? The event will require at least 100 volunteers to help set
up and take down the event as well as help run it throughout the day.
How much does it cost? The entry fee will be $25 for pre-registration and
$35 for day registration.
How much does it cost to be a sponsor? It will cost $200 for businesses to
enter to sponsor the event.

If you have any more questions about the event or Hunger Task Force, contact
one of the contacts listed at the end.

Guest Speakers
Donald Driver
One of the celebrity guest
speakers today is a very
respectable retired NFL player
from the Green Bay Packers. This
man has been a best-selling author
and a champion on the 14th
Dancing with the Stars. Not only
does he have a successful career in
football but he has devoted a lot of
his time to Childrens Hospital of
Wisconsin and Goodwill industries
earning himself the Community
service
Award.
This
man
presenting his story about his
tough childhood today and much
more, is Donald Driver. Behind his
story Driver has also been running
the Donald Driver Foundation which supports underprivileged children and
families, health, wellness, safety, education, and career development. Drivers
mission to his foundation is to display strong hands, strong minds, and loving
hearts to serve as a hand up, not a hand out.
Sherrie Tussler
The woman who was
presented the Woman of Influence
Award of 2011, Sherrie Tussler is
the other key speaker today. Tussler
has been the executive director of
Hunger Task Force since 1997 and
has a big passion for leading the
fight against hunger in her
community. Some of Tusslers past
work experience includes founding
Hope House (a settlement house for
the homeless), serving as a victim
witness in a sexual assault treatment
program, and working with adults
with serious mental illness. She has
a long history in Wisconsin by growing up in a small town in Southeastern
Wisconsin and working in Milwaukee since 1988.

CONTACT INFORMATION
Emily Mansfield: emansfie@pio.carrollu.edu
Erica Larson: ellarson@pio.carrollu.edu
Jen Fuller: jfuller@pio.carrollu.edu
Terrance Fox: tfox@pio.carrollu.edu
Kelly Frahmann: kfrahma@pio.carrollu.edu
Hunger Task Force: Phone- (414) 777-0483
Fax- (414) 777-0480
Email- info@hungertaskforce.org
Website- hungertaskforce.org