Questionnaire

Section I
NAME: ---------------AGE:
20-30 years

31- 40 years

GENDER
Male
OCCUPATION
Student
Business
Professional
Housewife
Others
INCOME LEVEL (Per Annum)
<I00000
2-5 Lakhs
6-10 Lakhs
10-15 Lakhs
Above 16 Lakhs

Female

41- 50 years

51- 60 years

above 61

Section II
1. Do you eat Biscuits?
Yes
2.

No

Which Brand do you use the most?

Britannia
Priya Gold
Parle
Sunfeast
Others

3. If Priya Gold, then which Biscuit or Cookies you prefer?

Italiano Cookies
Glucose V
Chatpatta Jeera and Cashew
Butter Bite
Cheez Bit
Cheese Cracker
CNC
Marie Lite
Snacks Zig Zag
Coconut Crunch
Kids Cream
Classic Cream
4. Which size of packet you prefer?
75gms
150gms
Others
5. How often you purchase them?
Daily
Weekly
Fortnight
6. From where did you get to know about this Brand?
Television
Newspaper
Relatives/ friends
Others( Please Specify)

Monthly

7. Rate these features according to your likability on a scale of 1 to 5 (with 1 as very Important and
5 as least Important)
1
2
3
4
5
Packing
Quantity
Quality
Brand Ambassadors
Price
8. Does it create any impact on you when any celebrity endorses this product ?( e.g. Shilpa Shetty
and Karishma Kapoor)
Strongly Agree

Agree

Neutral Disagree

Strongly Disagree

9. How many in a day you watch its advertisements on any media?

1
2-5
5-8
More than 8 times
10. Are PRIYAGOLD biscuits easily available in any store you visit?
Yes
No