Lesson Cycle: Ad Agency Career

Lesson Title/Topic: 5th grade- Ad Agency Career

Target Concept: Familiarize with Product Advertisement with emphasis on Advertising Agency Career
Standards: CCRS 1. Engage in scholarly inquiry and dialogue. a. Identify what is known, not known,
and what one wants to know in a problem. b. Conduct investigations and observations. c. Cite
examples or illustrations in which a clear-cut answer cannot be reached. Collect evidence and data
systematically and directly relate to solving a problem. a. Use general and specialized reference works
and databases to locate sources. b. Collect evidence and data directly related to solving the problem
and eliminate irrelevant information. c. Produce charts, graphs, and diagrams accurately, including
scale, labeling, units, and organization. d. Present the collected data visually, describe the data
collection procedure, and defend choosing that procedure over other possibilities. Use a variety of
strategies to understand the meanings of new words. examples, comparison, contrast, cause and
effect, and details provided in surrounding text. b. Consult references (e.g., dictionary, thesaurus)
effectively symbols).
Lesson Objective: The student will create and
design a product and create a jingle or song for
their product with 90% accuracy.

Assessment: Complete jingle for product

Materials:
1.

Product/props for jingle/song- phone (tablet Box), Shoe box, and Cereal Box

2.

Poster board with information, 3 different colored lollipop sticks for 20 students,

3.

flashcards of slogan and the product on other for game

4.

Recordings of advertisements jingles, CD player

5.

Hand bell, coins, bucket for game

The teacher will:

The student will:

Focus/Mental Set:

Imagine and recall prior knowledge about the

products with brand identity on table. List
descriptive words about the items.

First: Come in and put your name legibly on a

name tag sticky and put it on your chest.
Today we are discussing Advertising Marketing
Directors
1.

Ask What is an Advertisement/Marketing

Agency?
2.

Ask Who can work at an Advertising

Agency?

3.

Ask How are products advertised?

Information: Marketing, Advertising Director, VP

Marketing
Advertising sales agents seek out clients to whom
they can sell advertising space or time. Typically,
they work for television or radio stations,
newspapers, magazines, or websites. They may
also work for direct mail or outdoor advertisers like
billboard companies.
In order to successfully carry out their job, it's
important for sales agents to understand and
communicate with their clients. They have to be
able to COMMUNICATE (compellingly pitches, talk
with), DISCOVER AND RESEARCH (targeted
marketing), TRACK (data and information,
opinions, and trends) and RELATE (to people,
their customers, and clients such as actors to
relate new ideas). Advertising agents need to
keep current on the economic climate in general.
They should stay informed of new products and
services as they enter the marketplace and keep
abreast of sales and demographic trends. Their
success depends on understanding and appealing
to current economic tendencies.

Salary: Average Salary (2013)* $57,440

Source: *U.S. Bureau of Labor Statistics

Education:
Although there are no set educational
requirements to becoming an advertising or
marketing director, employers generally prefer
candidates who have bachelor's degrees majoring
in advertising or journalism. Advertising majors
may study copywriting, advertising design and
public relations research methods, while
journalism majors may take courses in media law,
print design and feature writing. Some programs
allow advertising majors to specialize in a field,
such as creative or managerial advertising.

actress4jc@outlook.com

Aspiring marketing directors may benefit from

majoring in marketing or business administration
as an undergraduate. These majors may include
business writing, marketing management and
business finance. To become an Adverting
Manager typically requires a bachelor's degree in a
basic science or engineering, as well as a master's
degree in business administration.

Teacher Input:
ON three different colored boards have the words
Memorizable Multipliable Meaningful
Under Memorizable
How does the advertisement seem
unique?
What specific details of product help
retain the product branding information?
If something is memorizable what do we
do
HOLD UP Thumbs
Under Meaningful
This is where your head and heart come together
CLAP!!!
How are these details different and how
are they the same?
What feelings or an emotion is the ad
trying to associate with the product?
Under MULTIPLIABLE
What is necessary to produce a lasting
impression in the brand?
Can this be easily reproduced?
Listen to Jingles and with a color stick raise which
color they think the jingle is and why.

Guided Practice:
Slogans Game Break into 2 groups play Family
Feud with students coming forward to guess the
top 10 slogans. Get it wrong its an X. 3 xs go to
other team. Points equal money in Pail

Students observe and listen to recordings.

Demonstrate ability to identify product brand by
ringing bell when they have answer.

List of Slogans and Companies

"Do the Dew"

Mountain Dew

"Have it your way" --

Burger King

"Zoom, zoom"

-- Mazda

"I'm loving it"

-- McDonald's

"Eat fresh"

-- Subway-- Coke

"Open happiness"

-- Coke

"More Saving. More Doing"

Home Depot

"The Choice of the Next Generation"

-- Pepsi

"Drive one"
"Taste the rainbow"
"It's way better than fast food"
"A simpler way to ship"
"Moving forward"
"It's good to play together

Independent Practice
Now that you have seen and heard what is involved
in Marketing and heard some of the jingles
Marketing Directors use. YOU GET TO BE A
MARKETING DIRECTOR FOR THE DAY!!

-- Ford
-- Skittles
-- Wendy's
-- U.S. Postal Service
-- Toyota
" -- X Box

Students use products to come up with a

unique jingle that is memorizable, multipliable,
and meaningful

JINGLE JIVE
Break into 3 groups of and tell students looking at
lesson and slogans and jungles. You will take
one of the following items (hair/bath product,
students share products and jingles
shoe, other). You have a poster board and markers

to Come up with a product name, and a jingle to

present the best. Be creative, you can use
drawings, or dances, or music, or whatever. It needs
to be 30 seconds long.

Closing
students share products and jingles