Enter customer rating for

our product

Enter customer rating for

competitor A's product

Enter customer rating for

competitor B's product

Enter customer rating for

competitor C's product

2 Performance

3 Aesthetics

4 Weight

5 Value Engineering

6 Cost of Product

7 Availability

8 Longevity

9 Ergonomics

10 Warranty

11 Cradle-to-Cradle

12 Quality of Materials

13 Customer Service Helpfulness

14 Ease to Recycle Product

15 Resale Value

Retail Partnerships

Tensile Strength

Composites Testing

10

11

12

13

14

Availability
Customer
Guarantee
Properly
Recycled
Customer and
Market Approved
Foster Lasting
Relationships

Proof of Concept
Market Standards
Met & Approved
Materiality
Performance
Resilience to
Breaking
Product
Optimization
Financial Gains &
Trust
Shipping is Fast
& Well Priced

Life of Product

parameters that specify engineering

solutions accurately. If you don't know
the range of the acceptable values, use
our Ranky-Taguchi Calculator Program
for Designing an Experiment)

Performance Testing

Fatigue Testing
1

Proven Reliability

Target Values (List here the

Customer Follow-Up

Warranty Specifications

Supply Chain Optimization

Describe the Requirement

Periodic Reengineering

S.No.

ISO 9001:2008 Compliant

1 Durability

Customer Requirements
(Reflecting component/ object
behavior related to customer needs)

Importance Rating (1-5)

Goal/Quality Plan (1-5)

Market Research & Surveys

Take-Back Policy & Recycling

Supplier Relationship Management

Paul G. Ranky, 2000-to date

Engineering / Software Solutions
Responding to Customer
Requirements

Reliability Demonstration Testing

Object / Component Oriented Requirements Analysis

Program Template by Professor Paul G. Ranky, PhD, NJIT /
MERC, ver. 5

Our product

5
4

Competitor A's product

Competitor B's product

2
1

Competitor C's product

0
2

10

11

12

13

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16

17

18

Absolute Importance Rating

237 227 263 225 161 143 155 229 151 103

79 237 213 127

Relative Importance Rating

Enter Our Product ratings (1=Low, 5=High

9.29

3.1 9.29 8.35 4.98

8.9 10.3 8.82 6.31 5.61 6.08 8.98 5.92 4.04

Enter Competitor A's ratings (1-5); Graph

Enter Competitor B's ratings (1-5); Graph

3
2

1
1

4
2

4
4

3
2

3
1

3
2

2
2

3
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2
1

2
1

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2

Enter Competitor C's ratings (1-5); Graph

Competitor A's product

Competitor B's product
Competitor C's product
0
0

21

Our product

19

20