"channel management in Onorganized Organiza Trade’ Company: ANKE MARKETING MANAGEMENT - IT END TERM PROJECT BATCH OF 2014-2016 MBA - 1 "Ghannal Nanaganent in Gnorganizod Organized Trade" Company: AMUL "Channel Management in Unorganized. Organized Trade” Company: AOL UTTERLY BUTTERLY DELICIOUSTHE TASTE OF INDIA + The Word AME. i derived from the Sancti werd -amulye + The co-operative Is intially referred to as anand Hill Fedbration Union Limited that i why. the name AML + Forme in ot it i brand managod by a cooperative body, the Gujarat Cocparative tile Marketing Federation Ltt (GOH) National Dairy Development Board ROU! Products, ~ Amul aedROUND A(t): DISTRIBUTION BY ROAD CAPACITY TRUCKS : 9 MT and 18 MT DAIRY er RACES MANDAN TP. OF C4 & (COLD CHAIN TRICKS MAINA TEM. OF 18 Products| or ‘HE UP MITA LOGISTICS AGENTS LIKE KELVIN J ROUND 2(ii): DISTRIBUTION THROUGH TRAINS GHANNEL MANAGEMENT representation + USED IN MANY ROVIES,PalanpurKanpur, Pune-New Delhi Anand-Kolkatta + REDUCES TRANSIT TIME FROM 67 DAYS TO 6 HRS + wagons carrying dry dairy products + Refrigerated wagons to carry ice cream, butter. cheese. pancer, dah. chhachh and other dairy products. cial = ROUND 13 ZONES AND DEPOTS I INDIA AMUL PLANTS Cuisha has one depot in CuttackROUND 318): DISTRIBUTORS IN BHUBANESWAR e%e e 9 a) ROUND Bf); DISTRIBUTOR ISTRIBUTOR TO RETAINER PRDER TAKEN ON: PREVIOUS NIGHT QYMENT MODE: CASK ON DELIVERY (HCH n POP stored CREDIT 15-25 days) ut of the 200 retailers, the maximum numba ‘rein Shahie Nagar. Kalpana and D MarketROUND 4; RETMLERS Anu Doane + TS DAE FIRST AML FRANCHISEE IN BHUBANESWAR + PANENT FACILITY: CREDIT (7 days) * REORDERING FREQUENCY: 2 day (1-CREAM ) é Bsaaye (KEST) + Re-ondering frequency + 15 days + MARGIN PROVIDED 6k tolet “PROMOTION SCHEME = Never provided + PAYMENT (CREDIT 15-25 days) = FAST MOVING Amul Taaza, Amul utter. Amul Milk Powder. l2W ZEALAND NATURALS FRe-STOCKING FREOUENCY 5 hours + COST OF PRODI: DOLE THAT OF rusa + DELICIOUS BUTTER, by GCMMF NO ONLINE PRESENGE, No Online Presence in Odisha, (OCAL COMPETITOR /- MILK COMPANIES : OMFED, MILICY MOO SISTER BRAND OMPETITORS SUMMA!