Strategy topics covered

CASES Kodak Case

Company ,Activites, Life customer value
Introduction of Business vision and mission( Soft side of organisation )
Internal and external enviornement
Strategic fit
Corporate/ business / functional
Strategies Introduction
What is strategic management

Class 2
The case for southwest airlines
Business vision statement mission statement both objectives , culture , industry analysis ,
introduction to industry and market and resources
Pestel analysis
Create capture value , How to create business vision mission , Distribution
EFE matrix , Struture of organisation
Class 3
Porter five forces analysis
Seven S framework
Big three auto makers
SCP model
Economies of scale

Class 4
Case us airlines industry
Value net analysis
Complementary and

Industry life cycle

Hyper competition / blue ocean strategy
Swots and tows
PPM
Strategic Groups analysis
Class 5
LVMH
Value chain analysis
Types of marketing / hard marketing and soft marketing
Brand extension
Outsourcing make or buy decision
Value system
Up stream and down stream value chain
Frame of activites
Scope of value chain
Organisation structure using value chain
Optimisation and coordination in value chain
Class 6
Southwest airlines
Tangible and Intangible resources
Efficeincy and effectiveness
RBV
Capability of core competencies
Architecture based on external internal reputation
Recource pyramid
Strategic fit rbv and exteenal enviroenment
Learning curve

Vois framework
Class 6
Walmart case
Different types of strategies. Business corporate , hybrid strategy
Sustainable competitive advantage
Generic , Directional Strategy
Intensive,Integrated, diversification , retrienchment , burst off , international strategy
Class 7
Project coursework
Class 8
Greyhound case
Corporate strategy , Directional Strategy(Stability, expansion retrenchment and combination ) ,
Corproate parenting strategy , Corporate portfolio strategy , intensive intergrative(forward and
backaward ) , diversification, bankruptcy , liquidation
Leverage buyout
International Strategy
Multidomestic, global and international , transational
Class 10
EFC matrix , IFE matrix , internal evaluation matrix , competitive profile matrix
External evaluation matrix
Combined efe
Corporate portfolio matrix, bcg matrix
Corporate parenting , Synergies(Value synergy , cash cow
Strategic Clock