Beruflich Dokumente
Kultur Dokumente
Strategy
Submitted By:
Vajira Paul
Mudavath Seetharam
M.S.K Praveena Sriram
Sidharrth S.
Sudipto Sannigrahi
Manitpal Kaur
Pitcher & Faucet Mount users together in this segment spans across 11.7
million Households which is equal to 83% of all water filter users.
Total Households
Proportion using Pitcher &
FM
100 million
14.2%
Principled
Filter Fans
Affluent Fridge
Followers
Assertive Self
Improvers
67.3%
1.3%
9.5%
Size of Segment
17.4%
14.2%
10.4%
Households Targeted
11.7 million
0.18 million
1 million
Own Faucet
59.6% Mount System
50.9% Own Brita
49.1% Untapped
5,091,866
26.2%
17.5%
82.5%
3,761,010