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  • RM 3 Segmentation

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    Ali Zulfiqar
    32 Ansichten6 Seiten
    This document discusses market segmentation in retail markets. It explains that market segmentation involves dividing the overall market into sub-groups based on characteristics like demographics, behaviors, and psychographics. Segmenting the market allows retailers to better match customer needs, enhance profits, explore growth opportunities, retain customers, and target new markets. The key steps in market segmentation are understanding customer needs, analyzing consumer characteristics, dividing consumers into segments, developing marketing strategies for each segment, and selecting the most potential segments. The document also outlines some common retail market segments.

    Originalbeschreibung:

    Segmentation, Retail, Marketing,

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    This document discusses market segmentation in retail markets. It explains that market segmentation involves dividing the overall market into sub-groups based on characteristics like demographics, behaviors, and psychographics. Segmenting the market allows retailers to better match customer needs, enhance profits, explore growth opportunities, retain customers, and target new markets. The key steps in market segmentation are understanding customer needs, analyzing consumer characteristics, dividing consumers into segments, developing marketing strategies for each segment, and selecting the most potential segments. The document also outlines some common retail market segments.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    32 Ansichten6 Seiten

    RM 3 Segmentation

    Hochgeladen von

    Ali Zulfiqar
    This document discusses market segmentation in retail markets. It explains that market segmentation involves dividing the overall market into sub-groups based on characteristics like demographics, behaviors, and psychographics. Segmenting the market allows retailers to better match customer needs, enhance profits, explore growth opportunities, retain customers, and target new markets. The key steps in market segmentation are understanding customer needs, analyzing consumer characteristics, dividing consumers into segments, developing marketing strategies for each segment, and selecting the most potential segments. The document also outlines some common retail market segments.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 6

    Retail Market Segmentation

    Learning Objectives

    Understanding the meaning of market


    segmentation.
    Discussing the significance of segmenting Retail
    markets.
    Analyzing the dimensions for segmenting a
    customer market such as: demographic, behavioral
    and psychograph.
    Understanding market demand potential and
    Identifying and selecting a target market.

    Advantages of Market
    Segmentation
    Deciding Store Location

    Understanding Consumer
    Behavior

    Deciding Retail Marketing


    Mix

    Deciding Merchandise
    Assortments

    Advantages of Market
    Segmentation

    Deciding Promotional
    Campaigns

    Positioning

    Reasons for Market


    Segmentation
    1.

    2.
    3.
    4.
    5.
    6.

    To better match the customer needs


    To enhance stores overall profits
    To search better opportunities for
    growth
    To retain customer base
    To tap unexplored markets
    To foray into competitors markets

    Market Segmentation Process


    Understanding Customers needs
    Market
    Segmentation
    Analyzing the characteristics of consumers

    Dividing the consumers into sub-segments


    Market
    Target
    Formulating various marketing mix for various segments

    Collecting feedback from various segments


    Market
    Positioning
    Selecting higher potential segments

    KEY Retail Segments


    Fashion, Fitness and Personal Care
    Health and Pharmaceutical
    Entertainment
    Food and Grocery
    Catering
    Consumer Electronics

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