DAY AND DATE:

SCHOOL: Grammar school Bora Stankovic

CLASS AND LEVEL: Intermediate
NUMBER OF STUDENTS: 25 (?)
TEACHER-MENTOR: Nada Radenkovic
STUDENT-TEACHER: Mila Aleksov 3086, Natasa Radovanovic 3158 Jovana Miloevi 3092, Goran Mladenovi 3093
UNIT: The Advertising Game
LESSON: Advertising
METHOD: Communicative language teaching
OBJECTIVES
ANTICIPATED PROBLEMS
By the end of the class, the students will have acquired 10 new
1) The students do not know the word commercial.
vocabulary items (billboard, eye-catching, advertisement (advert/ad), TV
2) There might be some technical issues (power failure, etc.)
commercial, radio commercial, broadcast, poster, slogan, jingle, leaflet)
3) The students will not understand some of the instructions.
and will have revised 9 advertising-related vocabulary items ( amusing,
clever, offensive, serious, shocking, tasteless, hard-hitting, frightening,
unusual).
AIMS
We will be working on my students acquisition of new vocabulary items
and on improving my students listening and speaking skills.

POSSIBLE SOLUTIONS
1) We explain the word to them.
2) We bring our own laptops with the charged battery and all materials
with it.
3) We will print the instructions on handouts.

ASSUMPTIONS
We assume that the students have enough linguistic competence to have
a discussion for the linguistic introduction.
We assume that the students are familiar with the vocabulary items for
revision.
We assume the students will be interested in this topic.

MATERIALS
-chalks / markers (depending on the type of the blackboard)
- a poster with the words billboard, eye-catching, advertisement, advert, ad,
TV commercial, radio commercial, broadcast, poster, slogan, jingle, leaflet
which are grouped and marked with different colours for each group. All the
words are covered
-slips with printed new words for practice 1. Each slip is copied 13 times.
- 7 small pieces of paper with pictures of coca-cola, milka, wash-and-go, jaffa,
smoki, nutella, fairy on each of them 5 times
- 3 TV commercials, radio commercial, jingle, poster, slogan, leaflet, billboard
BLACKBOARD PLAN

*In the attachment.

*During the time of presentation, the teacher will pull down the projector screen over the hangman.

LESSON PLAN
STAGE AND TIMING
Before class
(3 min)

Warm up
(5 min)

Linguistic introduction
(3 min)

Presentation
(10 min)

PROCEDURE
The teacher comes to class and hangs the
poster with all the covered words for
presentation on the blackboard, and the
poster with the adjectives for revision. Then,
draws the gallows on the board.
The hangman game. The teacher divides the
class into two groups almost equally by the
middle of the class, A and B. The teacher
places 10 lines on the board, and asks the
students to guess the word by guessing the
letters. The word is COMMERCIAL.
The teacher asks the students the following
questions:
Where can you see the commercials?
How many commercials do you see in a day?
They have a short discussion on this topic.
The teacher asks the students whether they
know the synonym for the word commercial.
The teacher then tells them the synonym is
the word ADVERTISEMENT, in short an
ADVERT or an AD, and reveals those words.
The teacher then tells the students he/she
will play for them a commercial. The teacher
plays the TV COMMERCIAL for the students;
then asks them what kind of commercial it is.
Whether or not the students know the
answer, the teacher reveals that word also.
This is repeated for the following item
RADIO COMMERCIAL. Afterwards, the
teacher tells them that they can use the
word BROADCAST as a collocation with those
commercials, explains what that means and
reveals that word. Afterwards, the teacher
plays the JINGLE, asks them what it is and
reveals the word. Then, the teacher shows a
photo of a BILLBOARD asks them what it is

INTERACTION

AIM

T-S, S-T

The aim is to relax the students

and to introduce the topics.

T-S, S-T

The aim is to see how much the

students know about this topic
and to get closer to the topic.

T-S, S-T

The aim is to introduce the new

vocabulary items to the students.

Practice
(8 min)

Production
(15 min)

Checking
(2 min)

and reveals the word. This is repeated for

the words POSTER and LEAFLET. After that
the teacher tells them that they can use the
word EYE-CATCHING to describe those items,
explains it and reveals that word. In the end,
the teacher shows the photo of the SLOGAN
to the students asks them what it is and
reveals the word.
1) The teacher divides the students into
pairs, and gives one student (A) in a pair 5
new words (TV commercial, billboard,
advertisement, slogan, eye-catching) and the
other (B) 5 other new words (radio
commercial, broadcast, jingle, poster,
leaflet). One student explains the word and
the other student guesses it, and vice versa.
(4 min)
2) The teacher plays two commercials and
the students describe them with the
adjectives which are hanged on the second
poster on the right side of the blackboard. (3
min 30 sec)*The teacher gives the students
the homework assignment. The homework is
to watch several commercials, think about
what makes a commercial stay in their
memory (images, words, music, phrases) and
to write a paragraph about it. (30 sec)
The teacher divides the students into 5
groups with 5 students. The teacher gives
each group an assignment to make an
advertisement about the following topics:
soap, slippers, a bed, an alarm clock, a jar of
ajvar. The teacher gives the instructions on a
handout to each group. The students make
an advertisement and present it to the whole
class.
The teacher asks the students which words
they remember.

T-S, S-S, S-T

The students will have revised all

the advertising-related vocabulary
items and will have learnt all the
new vocabulary items.

T-S, S-S

The aim is to practise the

vocabulary items from the
objective and to focus on them.
The aim is to practice the
students communication skills.

T-S, S-T

The aim is to revise the new

words.

Closing
(1 min)

The teacher reminds the students of their

homework and thanks them for
participating.
3-min: In groups of 5, students play a
collocation game. Students take turns. They
should use the already mentioned
vocabulary. The first student says an
advertising related noun, the other student
uses an adjective to describe the noun, and
then the third one uses another noun which
can be described by the previous adjective,
and so on. The students have 3 minutes to
complete the game.

Additional activities

5-min: The teacher says a sentence related

to advertisements Good advertisements
sell products. Each of the students changes
one word, to get a new sentence and, in the
end, they can make some funny sentences.

7-min: The groups from the production stage

stay the same. The teacher gives each of the
groups 7 small pieces of paper with pictures
of coca-cola, milka, wash-and-go, jaffa,
smoki, nutella, fairy on each of them and
each of the students takes one and describes
it to the others without using the name of
the product while they try to guess.

T-S

The repetition will help my

students not to forget the already
mentioned homework.

S-S

The aim of this game is to practice

the students communication
skills and the use of the new
advertising-related vocabulary
items.

T-S, S-T

The aim of this game is for the

students to practice paraphrasing,
the use of new advertising-related
vocabulary items.

S-S

The aim of this game is for the

students to practice their
communication skills and use the
new advertising-related
vocabulary items.