media kit I 2015

Table of Contents

03

OUTs Mission

04

Editors + Publishers + Contributors

05

Platforms + Reach

06

Reader Demographics

07

Editorial Calendar

08

Features

09

OUT.coms Mission

10

OUT.com Digital Calendar

11

OUT.com Exclusives + Video

12

Social

13

Events

14

Print Rate Card

15

Print Advertising Specs

16

Digital Rate Card

17

Digital Ad Specifications

18

Digital Ad Unit Schematics

19

Conditions Of Sale

20

Company Info

MEDIA KIT 2015

02

outs mission

OUT is the worlds leading fashion and lifestyle brand for gay men. Drawing on a rich pool of creative
and literary talent, it defines and articulates the contribution of gay men and women to the culture.
Through its provocative blend of fashion, pop culture, and journalism, OUT challenges readers to
reflect upon and rethink the ever-evolving meaning of gay.

MEDIA KIT 2015

03

EDITORS + PUBLISHERS + CONTRIBUTORS

GREG BROSSIA
PUBLISHER

Greg Brossia is a seasoned professional with more than 15 years of experience in media and
publishing. He began working at The Advocate in 1996 and now leads OUTs sales efforts
in the fashion and grooming categories. Gregs primary background is in fashion advertising
but he has worked across all categories and is an authority on gay media, having played an
integral part in growing the overall market. He is a graduate of Ohio State University with a
BFA in Fine Arts and resides in New York City.

AARON HICKLIN
EDITOR IN CHEIF

Aaron Hicklin joined OUT magazine as editor in chief in April 2006, after serving as editor
of BlackBook for three years. Prior to BlackBook, he was executive editor of Gear, which he
helped launch in 1998 after moving to New York from Edinburgh, Scotland. He began his
career at Scotland on Sunday. Among other things, he covered the war in Bosnia for The
Scotsman, the Middle East Peace Process, and the funeral of Princess Diana. After moving
to New York in 1998 he wrote a column for the UKs Sunday Herald. He also has written for
The Washington Post, The Guardian, Salon, and InStyle UK. He is the author of Boy Soldiers
(Mainstream Press, 1995), as well as the editor of The Revolution Will Be Accessorized: The
Best of BlackBook (HarperCollins, 2006), and Outsiders: The Best of OUT (Alyson Books,
2010). In 2012 he founded Grand Editorial, an agency that provides content to a range of
consumer titles and corporate brands.

MATTHEW BROOKES

Daniel Mendelsohn

Terry RicHardson

Mike Albo

Matthew Brookes photography has

graced the covers of GQ, Vogue,
and T Magazine, as well as Louis
Vuitton, Banana Republic, and
Burberry campaigns. His subjects
have included Helen Mirren, Ashton
Kutcher, Michael Phelps, and
Mark Ruffalo. He recently shot Joe
Manganiello for the cover of OUT.

Daniel Mendelsohn, the awardwinning writer, critic and translator

and author of the international
bestseller The Lost: A Search for
Six of Six Million, was born on Long
Island and educated at the University
of Virginia and at Princeton. His
essays, reviews and articles appear in
many publications both in the US and
abroad, most frequently in The New
Yorker and The New York Review of
Books. He has been the weekly book
critic for New York Magazine and a
frequent contributor to The New York
Times Book Review.

Terry Richardson is one of the

most in-demand photographers
of his generation whose signature
point-and-shoot style has been used
to huge effect in numerous cover
stories and fashion spreads for OUT,
including shoots with Chloe Sevigny,
Daniel Radcliffe, and Tom Ford.

Mike Albo grew up mostly in the suburbs

of Virginia. He has performed three
solo showsMike Albo, Spray, and
Please Everything Bursteach cowritten
with Virginia Heffernan. Selections
from these shows appear in Extreme
Exposure: Solo Performance Texts from
the 20th Century, edited by Jo Bonney.
He also wrote a play called Sexotheque.
He is a founder of the renowned Dazzle
Dancers. He lives in Brooklyn right now
and wants to make sure you know he
hasnt settled into that pleasant, calm,
brownstoney life that these book bios
always seem to imply.

Natasha Vargas-Cooper

Danielle Levitt

Bret easton ellis

Writer

photographer

Natasha Vargas-Cooper is an acclaimed

American journalist and author. Her
writing has appeared in The New York
Times, The Wall Street Journal, The
Atlantic Monthly, Huffington Post, The
Daily Beast, and others.

Danielle Levitt is a NYC-based

portrait photographer whose work
focuses primarily on American youth
culture. She photographed the 2013
OUT100 in its entirety.

Best selling author Bret Easton

Ellis made his debut at 21 with the
controversial 1985 bestseller Less
Than Zero and is widely known for
his third novel, American Psycho. He
has contributed to publications from
Vice to Vanity Fair.

Kai Z Feng didnt learn photography

in school. He is self-taught via
Google Search. The lessons paid
off; his work has appeared in Vogue,
VMan, Industrie, Numero, GQ, Vanity
Fair, among many others.

PHOTOGRAPHER

writer

Writer

PHOTOGRAPHER

PHOTOGRAPHER

writer

kai z feng

MEDIA KIT 2015

04

platforms + reach

OVERALL REACH

7,043,000
PRINT + TABLET

ONLINE

Rate Base: 190K

Monthly Uniques: 5.7MM+

Frequency: 10 Issues per year

Monthly Page Views: 12.9MM+

Reach: 855K (RPC 4.5)

Subscribers: 55K

SOCIAL

Facebook: 324K+ likes

Twitter: 94K+ followers
Instagram: 16K+ followers

*Source: Google Analytics, August: 2014

MEDIA KIT 2015

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Reader demographics

Gender

INCOME

male:

HHI $75K+:

99%

Female: 01%

Key statistics
46.2%

HHI $100K+: 33.4%

HHI $150K+: 18%

Age

Average HHI: $116,400

18 - 34: 16%

Median HHI: $94,000

35 - 44: 19%
45 - 54: 29%

Employment

Education

Professional / Managerial: 68%

Graduated College+: 64.7%

Management, Business
& Financial:

Post-Grad. Study+:

31.2%

Advanced Degree:

27.3%

*Source: MRI

32%

Average # of minutes reading each issue

67

More likely to buy products and services advertised in OUT

86%

More likely to go to bars / clubs (last 12 months)

4x

More likely to attend live theater (last 12 months)

6.5x

More likely to dine out (last 12 months)

2x

Sometimes/always order drinks by brand (last 6 months)

91%

More likely to spend $3,000+ on clothes (last 12 months)

16x

More likely to spend $800+ online (last 12 months)

2.5x

More likely to make a purchase online (last 30 days)

More likely to own a valid passport

2x

More likely to have taken 9+ foreign trips (past 12 months)

13x

Average # of U.S. trips by plane (past 12 months)

MEDIA KIT 2015

2x

06

OUT MAGAZINE 2015 EDITORIAL CALENDAR

March

February

LOVE issue + Fitness

Spring Fashion

Love & romance in all of its guises

OUTs bold preview of the seasons most

exciting sartorial offerings

Plus, OUT editors outline the best fitness tips

and the gadgets to help us hit our fitness goals

Space Close: 12/29/14

Materials Due: 01/05/15
On Sale Date: 02/17/15

Space Close: 11/24/14

Materials Due: 12/01/14
On Sale Date: 01/13/15

April

Art + Design
OUT profiles the art worlds biggest players plus the
latest in design, tech and accessories plus all
things culinary and the latest must-haves
for your kitchen

May

Summer Travel
+ Power 50
Insider summer getaways, plus OUTs
annual list of the most influential LGBTs

Space Close: 01/26/15

Materials Due: 02/02/15
On Sale Date: 03/17/15

Space Close: 02/23/15

Materials Due: 03/02/15
On Sale Date: 04/14/15

August

September

Sports / PERFORMANCE

Fall Fashion
FALL PREVIEW

Courageous and compelling stories of out gay

athletes and straight allies; plus must-read fitness
tips to stay beach ready

OUT editors showcase the seasons trends, favorite

shows and must-have pieces

LGBT athletes & those competing

in the gay games

OUT editors give us the latest/best pet care tips,

accessories, things your pet will love

Space Close: 05/26/15

Materials Due: 06/01/15
On Sale Date: 07/14/15

Space Close: 06/29/15

Materials Due: 07/06/15
On Sale Date: 08/18/15

June + July
Hot List

OUTs sweeping look at brand new

talent youre sure to see a lot more of

Space Close: 03/30/15

Materials Due: 04/06/15
On Sale Date: 05/19/15

October

Tastemakers
Spotlight on the innovators behind
the things we love
Plus, a guide to the best of food and drink both at
home and out on the town

Space Close: 07/27/15

Materials Due: 08/03/15
On Sale Date: 09/15/15

November

Dec + Jan

Inspiring compendium of alluring

places to escape the winter doldrums

OUTs annual celebratory portfolio of those

100 people who have shaped our
culture in the past year

Space Close: 08/24/15

Materials Due: 08/31/15
On Sale Date: 10/13/15

Space Close: 09/28/15

Materials Due: 10/05/15
On Sale Date: 11/17/15

Winter Travel

out100

MEDIA KIT 2015

07

OUT FEATURES

Interviews + Profiles

In-depth interviews with the influencers of

our culture through OUTs distinctive lens

FOREGROUND

Alluring front-of-book section offers a prescient look at

the latest trends in pop culture, art, music, television, film
and entertainment

Surveillance

OUTs elegant end-of-book service section features

an information-rich look at must-haves for modern
life from music to fashion to home decor

symposium

Provocative reporting from the front lines of contemporary

culture via essays and memories from notable writers

Liquidity

This thirst-inducing compendium of spirits, wine, and beer

trends features tantalizing libations to satisfy any palate

KITCHEN 411

From paella to popsicles, this stylish guide serves up

the latest trends for entertaining at home and dining out

DESTINATIONS

OUTs trademark look at destinations through culture

including local food, music, film, literature, art, and people

Topical Journalism

An unabashed, in-depth analysis

of the current culture

MEDIA KIT 2015

08

OUT.coms mission

OUT.com captures and carries on the cultural conversation among gay men. Attracting an audience
of urbane influencers, it captivates them through fashion, style, pop culture, celebrity interviews,
photography, videos, storytelling and daily service journalism presented through OUT.coms unique
editorial lens. Driven by the voice of its readers, OUT.com harnesses social media to engage them in a
vigorous dialogueshaping opinions, tastes, and points of view in an ever-evolving global environment.

MEDIA KIT 2015

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OUT.com 2015 digital CALENDAR

January

FEBRUARY

March

Most Eligible Bachelors

Honeymoon Destinations

Spring Fashion

Best & Worst Dressed Lists

Wedding Guides

Oscars

OUTs editors select their 25 favorite

looks from teh runways of Milan and Paris

10 Greatest Trans Models

Young Hollywood - A portfolio of

bright new stars on our radar
and should be on yours

Plus, the best fitness tips and gadgets

to help us hit our goals
OUT editors bring you on-the-spot
Instagram 10-second interviews with
designers, models, and fashion editors from
New Yorks Fashion Week

An Oscar countdown of the 20 iconic moments

from the worlds greatest Award Show
Plus, a red carpet round-up, one of OUT.coms
biggest traffic generators of the year

APRIL

MAY

JUNE

Power 50 & Power Couples

The Hot List - OUTs sweeping look at

brand new talent youre sure to see
a lot more of plus the Met Gala and
summer entertaining

Hottest Out & Proud Celebs

Entertaining/Home

The 100 Greatest Gay Bars in the World - our

annual list helps to kick off the summer season

JULY

AUGUST

SEPTEMBER

Celebrity getaways we ask our favorite

LGBT personalities where they go to
get-off-the-grid during summer

Sports Profiles

NY Fashion Week

Fitness Tips - the latest advice from the experts

on how to stay trim, toned, and looking good
on the beach

Fall Fashion - The innovators and

inventors behind the things we
love or will come to love

Courageous and compelling

stories of out LGBT athletes & those
competing in the gay games

OUT editors give us the latest/best pet

care tips, accessories, things your
pet will love

OCTOBER

NOVEMBER

DECEMBER

Tastemakers - Spotlight on the innovators

behind the things we love

OUT100

OUT100 - Continued coverage of the

annual celebration of those who have
shaped our culture and our world

Art & Design - The art worlds most

compelling players, plus the latest in
the best new deisgn for home, tech,
auto and accessories

Plus, a guide to the best of food and

drink both at home and out on the town
plus comic con and Shriek Week

OUTs annual celebratory portfolio of those

100 people who have shaped our culture
in the past year plus winter escapes

The Hot List

Pride

Holiday tips and gift guides

MEDIA KIT 2015

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OUT.COM EXCLUSIVES + VIDEO

THE WEDDING GUIDE

The ultimate guide to same-sex matrimony
for glowing grooms

FIVE OF THE BEST

Five items, one categorya handful of the best

MUSTO THE MUSICAL

New Yorks legendary club and celeb
reporter now delivers his trademark wit and
gossip to Out.com readers

TRUMAN SAYS
The fashion world changes at the drop
of a pin: this is the blog that follows it

OUT INTERVIEWS
Editors interview some of the hottest
celebrities and personalities in the LGBT
world and beyond
fashion
OUTs unsurpased style coverage gives
voice to all the latest trends for men

SOUNDCHECK
Exclusive live in-studio performances from
some of todays best musical talents

BEHIND THE BAR

Cocktail connoisseurs share their most
delicious recipes

MEDIA KIT 2015

11

Social

324K
FANS
OUTs editorial springs to life on
social with exclusive content,
behind-the-scenes stories, special
offers, and more.

16K
FOLLOWERS
OUTs visual allure gets social,
with behind-the-scenes shoots,
gorgeous editorial, photo
contests, and more.

94K
FOLLOWERS
OUTs editorial springs to life on
social with exclusive content,
behind-the-scenes stories, special
offers, and more.

MEDIA KIT 2015

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Events

01

05

02

06

10

03

07

11

04

08

12

09

13

OUT PACKS A PUNCH WITH

CUSTOMIZABLE EVENTS DESIGNED
TO MEET YOUR BRAND OBJECTIVES,
BUILD AWARENESS, AND DRIVE SALES.

LA Fashion Week March

Exclusive invitation-only events

A fabulous and irreverent kick-off to the Pride

season Guests: 600, Friends and fans of OUT

High-touch consumer experiences

Mainstream publicity
Customized retail opportunities

OUT celebrates LAs tribute to fashion and our

Spring Fashion Issue Guests: 500, Invitation
only at exclusive venue.

PRIDE June

OUT100 November

OUTs largest event of the year featuring A-list

celebrities Guests: 750, Invitation only at
exclusive venue

RETAIL PARTNERSHIPS YEARLONG

OPPORTUNITIES
Fully customizable in-store events that drive sales
Guests: 100-300, Affluent consumers

Top Row Left to Right: 1. Edie Windsor 2. Charlie XCX 3. The Dolls 4. Mariah Carey | Middle Row Left to Right: 5.
Severely Mame 6. Vegas Showboys 7. Party VIPs 8. DJ Lisa Pittman 9. Party Attendees | Bottom Row Left to Right:
10. Lea DeLaria and Andrew Werner 11. Laverne Cox 12. The cast of Looking 13.Janet Mock and Andrew Sullivan

MEDIA KIT 2015

13

Out Print Rate Card

2015 General Advertising Rates (Effective Jan 2015)

Rate Sheet #24

4C

1X

3X

6X

9X

12X

18X

24X

30X

36X

48X

1 Page

35,120

33,720

33,020

31,970

30,920

30,240

29,580

29,190

28,810

28,130

2/3

28,120

26,990

26,480

25,610

24,770

24,180

23,650

23,390

23,090

22,580

1/2

23,220

22,320

21,840

21,130

20,490

19,950

19,550

19,300

19,060

18,600

1/3

15,520

19,890

14,540

14,120

13,640

13,350

13,040

12,860

12,740

12,400

2C

1X

3X

6X

9X

12X

18X

24X

30X

36X

48X

1 Page

30,550

29,400

28,760

27,880

26,930

26,320

25,720

25,400

25,110

24,490

2/3

24,490

23,560

23,040

22,320

21,570

21,080

20,580

20,370

20,110

19,600

1/2

20,210

19,450

19,020

18,420

17,810

17,390

17,030

16,810

16,590

16,180

1/3

13,520

12,960

12,700

12,300

11,920

11,620

11,370

11,240

11,060

10,820

B/W

1X

3X

6X

9X

12X

18X

24X

30X

36X

48X

1 Page

24,980

24,010

23,480

22,730

22,000

21,500

21,000

20,760

20,490

19,990

2/3

19,990

19,220

18,820

18,180

17,630

17,220

16,820

16,620

16,430

16,020

1/2

16,530

15,850

15,560

15,050

14,540

14,230

13,850

13,730

13,570

13,230

1/3

11,020

10,590

10,360

10,050

9,740

9,520

9,300

9,190

9,050

8,830

2015 Rates for Fashion, Fragrance & Music

Rate Sheet #24

4C

1X

3X

6X

9X

12X

18X

24X

30X

36X

48X

1 Page

29,450

28,270

27,690

26,830

25,940

25,340

24,760

24,440

24,160

23,580

2/3

23,580

22,640

22,180

21,840

20,760

20,310

19,820

19,590

19,360

18,880

1/2

19,470

18,680

18,400

17,740

17,130

16,770

16,370

16,170

15,940

15,590

1/3

13,010

12,490

12,260

11,810

11,450

11,210

10,900

10,800

10,680

10,420

2C

1X

3X

6X

9X

12X

18X

24X

30X

36X

48X

1 Page

25,680

24,680

24,140

23,390

22,600

22,110

21,600

21,320

21,080

20,560

2/3

20,560

19,770

19,340

18,700

18,110

17,710

17,290

17,070

16,880

16,460

1/2

16,940

16,300

15,930

15,490

14,940

14,630

14,280

14,090

13,940

13,590

1/3

11,360

10,890

10,690

10,300

9,970

9,790

9,540

9,420

9,330

9,050

B/W

1X

3X

6X

9X

12X

18X

24X

30X

36X

48X

1 Page

20,900

20,050

19,660

19,040

18,400

17,980

17,590

17,360

17,140

16,770

2/3

16,720

16,060

15,730

15,260

14,740

14,410

14,080

13,880

13,750

13,430

1/2

13,810

13,300

13,010

12,600

12,150

11,910

11,620

11,480

11,370

11,060

1/3

9,240

8,860

8,700

8,460

8,120

7,710

7,790

7,680

7,570

7,420

Cover Rates*

TOC: 10% Premium

Insert Rates

Cover 2: 45,660 (requires purchase of 1 page)

Bleed Charge: 15%

Cover 3: 43,910

PMS Color: 1,500

Double Sided Single Leaf Insert: 29,450

BRC: 12,750

Cover 4: 49,180

2nd color process only

(Insert rates do not include production charges)

MEDIA KIT 2015

14

Print Advertising Specs

Size

Width (inches)

Depth (inches)

*Ads that do not meet exact mechanical requirements will be returned.

Full spread (bleed)

16

11 1/8

Full spread (nonbleed)

14 78

10 18

Full page (bleed)

8 1/8

11 1/8

Full page (nonbleed)

10 1/8

2/3 vertical

4 5/8

10 1/8

1/2 horizontal

1/3 square

4 5/8

1/3 vertical

2 1/4

10 1/8

OUT only accepts digital files. Please provide your ad in PDF format only. Digital File Special Instructions: Please include a proof from the file submitted and a printout of documentation noting
fonts and files used to create the ad: a laser proof for B/W ads and a high-quality digital color proof (Kodak Approval, Iris, etc.) for color ads (color laser printouts are not high-quality and cannot be
used to match color). OUT takes no responsibility for the appearance of ads received on disk or E-mail not accompanied by a high-quality proof. Include all images in either EPS or TIFF (CMYK at
300DPI; no RGB or index color) and all screen and printer fonts (preferably Adobe fonts). Pantone colors constitute a fifth color, for which there is a substantial charge. Please contact the production
manager for approval. No Pantone colors will be allowed on ads smaller than 13 page. Any resizing or other necessary work on file will be billed at commercial rates. Media: CD-ROM. Additional
Comments: Media will not be returned unless a prepaid shipping envelope is included. Media Labeling: Advertiser name, issue date, contact, and phone number. For information concerning specs
call the production manager at 310.943.5963 or email heidi.medina@heremedia.com. Digital submissions (up to 20MB) can be sent via e-mail. When e-mailing ads we suggest that you use Stuffit
and create a self-extracting file. We have no support for other compression schemes. E-mail your ad to heidi.medina@heremedia.com. Trim Size: 778 wide x 1078 deep. Line Screen: 133-line
inside; 150-line covers. Live Matter: Keep live copy area 38 from trim edges. Allow 14 for gutter break in spreads. Shipping Instructions: All media and proofs should be securely packed and
protected to prevent any possible damage. Ship all material to: Production Manager, OUT, 10990 Wilshire Boulevard, Penthouse, Los Angeles, CA 90024. Printing/Binding: Web offset, SWOP
standards apply. Cover Stock: 100# coated; body stock: 45# coated. Covers UV coated on front and back. Perfect bound.

MEDIA KIT 2015

15

Out Digital Rate Card

Section

Ad Unit

Size

OUT
Advocate
OutTraveler

HomePage

Medium Rectangle

300X250

$26

Leaderboard
728X90
Large Rectangle
OPA Pushdown

300X600
970X66

$26
$26
$26

Medium Rectangle

300X250

$23

Leaderboard
728X90
Large Rectangle
OPA Pushdown

300X600
970X6

Medium Rectangle

300X250

$23

Leaderboard
728X90
Large Rectangle
OPA Pushdown

300X600
970X66

$23
$23
$23

Medium Rectangle

300X250

$20

Leaderboard
728X90
Large Rectangle

300X600

$20
$20

Leaderboard
320X50
Medium Rectangle

728X90

$23
$23

Medium Rectangle

300X250

$0

Leaderboard
728X90
Large Rectangle
Skyscraper

300X600
160X600

$20
$20
$20

Medium Rectangle

300X250

$18

Leaderboard
728X90
Skyscraper

160X600

$18
$18

Medium Rectangle

300X250

$14.50

Content

Shewired
Gay.net

HomePage

Content

Advocate
OutTraveler

HTML 5 Mobile

HIVPlusmag

Site

Gay.com

HomePage

Profiles / Content

Leaderboard

GuySpy.com

Rich Media
Targeting
In-House

HomePage

CPM

$14.50

728X90

Medium Rectangle
Leaderboard
320X50
Leaderboard
728X90
Large Rectangle
OPA Pushdown

$23
$23

300X250

300X600
970X66

$14
$14
$14
$14
$14

Geo Targeting
Expandable
Custom
Pop Under
Video Pre-Roll

MEDIA KIT 2015

16

Digital Ad Specifications

Ad Unit

Applicable To

File Size

Looping

Technical Details / Other

120x60

Gay.com

6k max

5 loop max, 15
Second Limit

Third party tags accepted. No expansion or audio available. Rich media or static image accepted. All
Flash or HTML units must have a backup image in the same size and a click command (click url).

160 x 600

Advocate, Gay.com,
HIVPlusmag, OUT,
OutTraveler, Shewired

40k max

5 loop max, 15
Second Limit

All Flash or HTML units must have a backup image in the same size and a click command (click url). Max panel
expansion is 400 x 600 left.

300X250

Advocate, Gay.com,
HIVPlusmag, OUT,
OutTraveler, Shewired

40k max

5 loop max, 15
Second Limit

All Flash or HTML units must have a backup image in the same size and a click command (click url). Max
panel expansion is 500 x 500 left. NO EXPANSION IN Gay.com CHAT

300X600

Advocate, OUT,
Shewired

40k max

5 loop max, 15
Second Limit

All Flash or HTML units must have a backup image in the same size and a click command (click url).

320X50

OUT mobile
application

15k max

5 loop max, 15
Second Limit

Can accept the following formats: JPG or GIF (15K max file size), Internal Redirect Tags (this is the
recommended Third Party Tag option), Standard Tags, JavaScript Tags, Rich Media (i.e. Pointroll)

320X430

OUT mobile
application

40k max

5 loop max, 15
Second Limit

Can accept the following formats: JPG or GIF (15K max file size), Internal Redirect Tags (this is the recommended
Third Party Tag option), Standard Tags, JavaScript Tags, Rich Media (i.e. Pointroll)

450X325

Gay.com

40k max

5 loop max, 15
Second Limit

450x325 can be a Third Party Tag, Flash, or JPEG or GIF. No expansion available. All Flash units must
have a backup image in the same size and a click command (click url).

720X300

Advocate, Gay.com,
HIVPlusmag, OUT,
OutTraveler, Shewired

40k max

5 loop max, 15
Second Limit

All Flash or HTML units must have a backup image in the same size and a click command (click url).

728X90

Advocate, Gay.com,
HIVPlusmag, OUT,
OutTraveler, Shewired

40k max

5 loop max, 15
Second Limit

All Flash or HTML units must have a backup image in the same size and a click command (click url). Max
panel expansion is 728 x 270 down.

970X60 to
970X418

Advocate, OUT,
OutTraveler

40k initial max,

100k host-initiated
subsequent

5 loop max, 15
Second Limit

Host-initiated expansion max - 8 seconds, after which unit must auto collapse. Frequency cap 1 per 24 h. After user
interaction unit must auto collapse after 30 seconds.

Pre-roll
(VIDEO)
480X360

Advocate, Gay.com,
OUT, OutTraveler,
Shewired

FLV format 2.2 MB max

No looping, 15
Second Limit

Max duration - 15 seconds. Resolution (in pixels): 640 x 480 preferred; 480 x 360 miniumum. All video
ads must be host-initiated. We can accept 1x1 DART impression tracking pixels and 1x1 Doubleclick
clicktracking pixels.

Wallpaper / Skin

Gay.com

JPG format

none

A single image at 1500 pixels wide by 1700 deep. The middle 980 pixels will, of course, not be visible and should be
made plain black (RGB 000000). Leaving 260 pixels by 1700 pixels on each side visible. Also note that the top 35 pixels
of the wallpaper will be covered by the login bar, so adjust the design accordingly. Must be tethered to a 300 x 250.

Wallpaper / Skin

Gay.net

JPG format

none

A single image at 1500 pixels wide by 800 deep. The middle 985 pixels will, of course, not be visible and
should be blank. Leaving 257.5 pixels by 800 on each side visible. Must be tethered to a 300 x 250

Wallpaper / Skin

Advocate, OUT,
OutTraveler, Shewired

JPG format

none

A single image at 1480 pixels wide by 800 deep. The middle 980 pixels will, of course, not be visible and should be
blank. Leaving 250 pixels by 800 on each side visible.

MEDIA KIT 2015

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Digital Ad Unit Schematics

Leaderboard 728X90

Medium Rectangle 300X250

Half Page 300X600

Billboard 970X250

Filmstrip 300X300

Portrait 300X1050

Pushdown 970X90 > 970X415

Sidekick 300X600 > 850X700

Slider 950X550

Mobile 320X50

Mobile 320X430

MEDIA KIT 2015

18

Conditions of sale

1. The forwarding of an order to Here Media is construed as an acceptance of all

the then-current rates and conditions under which advertising is sold. Rates and
conditions are subject to change without notice.
2. A signed Here Media contract or signed Here Media order acknowledgment
specifying the issue and cost of the ad being purchased is required for every
insertion. Verbal agreements are not recognized. An order holds a rate for the
space and issues it specifies. A new rate immediately applies to business not
previously covered by a formal order specifying space to be used and the dates
of insertion. Orders at current rates are acceptable for not more than six months
after last issue closed. The publisher reserves the right to give better position than
specified in the order at no increase in rate.
3. No cancellations will be accepted after the Space Close deadline date.
All cancellations must be submitted in writing. Cover positions and premium
placements are non-cancelable. Cover positions and inserts close 30 days prior to
Space Close.
4. No conditions, printed or otherwise, appearing on an advertisers insertion order
or copy instructions that conflict with the publishers policies will be binding on the
publisher.
5. The benefit of time or space discounts are secured only by contracts signed in
advance; otherwise, such discounts will not be allowed. The publisher reserves
the right to void any contract (with no right of refund) unless the first insertion is
used within three months from the date thereof. Contracts must be completed
within one year from date of first insertion and no refund or offset of monies paid
will be allowed. If the contract is canceled by the advertiser/agency, a short-rate
billing will be due.
6. Publisher is not liable for delays in delivery and/or nondelivery in the event of an
act of God, action by any governmental or quasi-governmental entity, fire, flood,
insurrection, riot, acts of terrorism, explosion, embargo, strikes (whether legal or
illegal), labor or material shortage, transportation interruption of any kind, work
slowdown, or any condition beyond the control of publisher affecting production or
delivery in any manner.
7. All copy, text, and illustrations are subject to Here Medias approval, and Here
Media reserves the right in its sole judgment to reject or exclude copy which
is unethical, misleading, extravagant, challenging, questionable in character,
in bad taste, detrimental to public health or interest, otherwise inappropriate or
incompatible with the character of publication, or that does not meet with the
approval of the Federal Trade Commission, whether or not the same has already
been accepted and/or published. In event of such cancellation or rejection by
the publisher, the advertising already run shall be billed and paid for at the rate
provided for in the order.
8. Orders and schedules are for the advertising of a specific product or line of
products only, and these order schedules may not be diverted to other products or
to subsidiary companies without the consent of the publisher.
9. When change of copy is not received by the Art Deadline date, copy run
in previous issue will be inserted and Here Media shall suffer no liability from
such insertion.
10. The publisher reserves the right to limit the size of space to be occupied by an
advertisement. The word advertisement or advertorial will be placed with copy

that in the publishers opinion resembles editorial matter. The use of the same
body type as the publication is not permitted.
11. All advertisements ordered set and not used will be charged for composition.
The publisher reserves the right to make an additional charge for advertisements
containing difficult composition.
12. Here Medias liability for any error will not exceed the cost of the space
occupied by the error. Here Media assumes no liability for errors in key numbers
or if for any reason it becomes necessary to omit an advertisement.
13. All advertisements are accepted and published by Here Media on the
representation that the advertiser and the advertising agency are properly
authorized to publish the entire contents and subject matter thereof. When
advertisements containing the names, pictures, and/or testimonials of living
persons are submitted for publication, the order or request for the publication
thereof shall be deemed to be a representation by the advertiser and the
advertising agency that they have obtained the written consent for the use
in the advertisement of the name, picture, and/or testimonial of any and all
living persons that are contained therein. The advertiser and/or advertising
agency hereby grants to Here Media a non-exclusive, worldwide, fully paid
license to use, reproduce distribute, publicly display and publicly perform each
advertisement (and the content, trademarks and brand features contained
therein).
14. If an advertising agency is entering into this agreement on behalf of the
advertiser, such advertising agency shall be jointly and severally responsible
for all obligations and amounts owing hereunder. Each such advertising agency
represents and warrants that it has full authority to act on the Advertisers
behalf. EXCEPT AS EXPRESSLY SET FORTH HEREIN, Here MEDIA MAKES
NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS
OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
15. The advertiser and the advertising agency each agrees to indemnify
publisher and hold it harmless from and against any and all claims, liabilities,
actions, suits, and proceedings for libel, violation of right of privacy, plagiarism,
copyright infringement, and for any other matter arising out of or in any way
connected with the advertisement, and all costs and expenses, including
reasonable attorney fees and expenses incurred in investigating and defending
against such claims, actions, suits, and proceedings. All actions, suits, and
proceedings arising out of or in any way connected with this agreement or
the advertisement shall be brought in courts located in Los Angeles County,
California, which shall have exclusive jurisdiction of disputes arising under
this agreement, provided that if suit is filed against Here Media by a third party
arising out of the advertisement or this agreement, Here Media may seek
indemnification or file suit against the advertiser and/or the advertising agency
in the court in which such third-party suit is brought and advertiser and the
advertising agency each consents to the personal jurisdiction of such court.
Advertiser, advertising agency, and publisher each consents to the personal
jurisdiction of the courts located in Los Angeles County, California, which are
deemed to be a convenient forum and, except as set forth above, waives any
right to have the suit tried in any other court. Should suit be filed or action
commenced to enforce or interpret this agreement or to recover for breach
thereof, the prevailing party in such action, suit, or proceeding shall be entitled
to recover its reasonable attorney fees and other costs and expenses of or
incurred in connection with such action, suit, or proceeding.

Editorial Mission: With authoritative entertainment and fashion features, insightful cultural coverage and sophisticated, sexy design, OUT reaches
the gay community more comprehensively than any other lifestyle title.
Guaranteed paid and verified rate base: 190,000; Price: $5.99 single copy; $24.00 annual subscription | Frequency: 10 times per year (June and December
are double issues) Discounts: 15% to recognized agencies | Copy and Contract Regulations: See conditions of sale above, which apply to all
advertising contracts.
Payment: All advertisers are required to prepay insertions by the art prepay deadline unless credit has been established. Visa, Mastercard, and
American Express accepted.
Make all checks payable to: Here Media, Dept. 708, P.O. Box 4652, Houston, TX 77210-4652.
Credit: Credit is extended to agencies and advertisers who meet credit requirements. Credit terms are net 30 days from date of invoice.

MEDIA KIT 2015

19

Company Info

HERE MEDIA INC:

10990 WILSHIRE BOULEVARD, PENTHOUSE LOS ANGELES, CA 90024
Phone (310) 806-4288 Fax (310) 806-4268
120 W 45TH STREET, SUITE 3800 NEW YORK, NY 10036
PHONE: (212) 242-8100 FAX: (212) 242-8338
2014 HERE MEDIA INC. ALL RIGHTS RESERVED.

MEDIA KIT 2015

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