Thank you for paying for my lousy work, I merely took someone else’s

answer and made a lousy paraphrase.

Environment scan is a very critical step in defining the success of the strategic plan to
meet the growth objective of the organization or the mission statements.
Let us start with the Internal environmental scan.

We will conduct a SWOT analysis to identify

Strengths,
Weaknesses,
Opportunities and
Threats
for Kudler Fine foods.

Strengths:
One of the major strengths of Kudler Fine foods is its product mix. The organization
offers high quality fine foods and gourmet offerings to its customers. The quality and
freshness and fineness of its products are the important reasons, which have earned the
company a strong reputation in its area of existence. Due to this only, the company has
been able to charge a premium pricing for its upscale, high quality and fresh specialty
foods, still being retaining its satisfied customers.

Weakness:
One of the big weaknesses of Kudler is its limited presence of operations. The company
is not a nationwide retailer and it’s limited to a particular area geographically. So, the
company does not possess any huge resources as compared to larger nationwide chains
and thus, finds it difficult to compete against far more powerful players, especially across
a wide geographical area.

Opportunities:
Various great opportunities exist in front of the company to leverage and take benefit on
its strong brand reputation and high quality product offerings to expand beyond the local
territories into newer regions. The company can appeal to its customers about their great
quality of products and service and can build loyal customers which will be happy to pay
the price for being satisfied. High quality product offerings, brand reputation, customer
feedback and reviews and promotion will help it to expand into newer territories and
product groups and achieve success in those regions too.

Threats:
Significant threats do exist from far more powerful nationwide food chains, as well as
other moderate to small but promising local players. Further, threats exist pertaining to
changes in consumer tastes and preferences as well as government policies, sometimes.

Now lets do the External environmental scan

To conduct an external environmental scan, we need to for the foremost, look at the
competitive scenario in the industry kudler foods relates to.
Competition is very intense in the retail food industry. BUT, Kudler being a specialty
foods provider in upscale areas, faces limited competition as it is into a niche of specialty
foods. However, competition would still be there with nationwide food chains as well as
regional and local players.
Kudler will constantly need to manage stiff competition from smaller, medium sized as
well as larger retail food chains in order to sustain growth and profitability in future,
inspite of the fact that it has experienced fast growth in the last few years.

Another important part of external environmental scan is economic conditions.

Growth in retail sales are affected by the recession, which has gripped the nation which
directly affects kudler as well. Kudler faces steep slope ahead in terms of retaining its
growth rate in these bear-market economic times. For an upscale market focused player
like Kudler, it especially needs to become more sensitive on pricing and cost related
issues to offer maximum value for money to present day’s cost conscious consumers and
still rise on the path of growth retaining them, with faith in its pricing.

Another component of the environmental scan is bargaining power of buyers. Buyers

always want more value of money for their money, especially when spent on such
specialty products, that too in today's recessionary times. Therefore, Kudler will need to
offer maximum possible value proposition to the valuable customers to ensure repeat and
referral business and steady growth in the future, and to do not let recession affect it now.

Government policies pertaining to interest rates and other fiscal and monetary policies
have always and will also affect the growth and expansion plans for Kudler. The
government's effort to stimulate the economy via rate cuts to boost investments will
encourage Kudler to expand at a rapid pace, however, kudler needs to weigh all
investments cautiously in these tough economic conditions.

Bargaining power of suppliers is another component of external environmental scan.

Kudler will be able to bargain with its suppliers in a better manner, as and when it opens
up more retail locations and grows in size. Else, it will fall behind in terms of obtaining
raw materials and products at cheaper rates as compared to its far more efficient and
powerful players, such as large nationwide chains. This will directly affect its pricing
model and consumer growth.

Also, as the company tries to grow and expand its size further into more locations, it will
not only need to capitalize on its key strengths, but also overcome major weaknesses and
threats.
Further, Kudler will need to critically think on reducing operating costs and costs to
survive in today's extremely competitive and recessionary times.
Further, Kudler will constantly need to invest in research & development, marketing
research and innovation. Marketing research identifies the real zone of potential
customers .These will ensure that it continues to offer the highest quality specialty foods
at reasonable prices to its customers. The customer satisfaction here is the ultimate aim.