SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL AND BUILT ENVIRONMENT

AUGUST INTAKE 2014
Semester 2

SOCIAL PSYCHOLOGY (PSYC0103)

AHMAD ASHRAF [ 0317744 ]

AGNES YEO SHU YUAN [ 0318668 ]
KONG XHIANG LYNN [ 0317730 ]
NG WAI KHONG
[ 0317980 ]
LYNETTE LAW [ ]

INTRODUCTION
!

Social Experiment in Taylors University

This experiment is about a few of us crossing an imaginary

line

To test their responses

METHOD
(PARTICIPANTS)
!

Participants who took part in this social experiment are from

Taylors University Lakeside Campus.

They do not acknowledge the presence of this experiment in

the beginning.

To prove the concepts through their natural reaction.

Participants will then be interviewed.

METHOD
(APPARATUS/MATERIALS)
!

Actors and actresses- Ahmad Ashraf, Ng Wai Khong, Agnes

Yeo and Kong Xhiang Lynn.

Pretend to cross an imaginary line.

Recording- Lynette Law

To film the reactions of the participants.

Another camera is also set up to film the whole process.

5 CONCEPTS
!

Conformity

Selective Attention

Schema

Situational Attribution

Pluralistic Ignorance

FIRST CONCEPT: CONFORMITY

A type of social influence involving a change in belief or
behaviour to fi in with a group

CONCEPT 2: SELECTIVE ATTENTION

One pays attention only to messages that address a need or interest

which is consistent with the individuals attitudes, opinions and beliefs.

CONCEPT 3: SCHEMA
Cognitive framework or concept that helps organize and interpreting information

CONCEPT 4: SITUATIONAL ATTRIBUTION

People infer that a persons behavior is due to situational or external
factors.

CONCEPT 5: PLURALISTIC IGNORANCE

A situation in which a majority of group members privately reject a norm, but
incorrectly assume that most other accept it and they will go along with it.