QUESTIONNAIRE

1.

Name :

2.

Age

3.

Sex

4.

Monthly Income

5.

Do You Own a Titan Watch

a) Yes

6.

b) No

How many watches do you own

a) 1 b)2 c)3

d) More

7. Which sub-brand of Titan watches do you possess?

a) Fastrack
b) Sonata
c) Raga
d) Nebula
e) Others, please specify.
8. Since how many months / years have you been using Titan watch?

9. Why do you prefer Titan brand?

a) Attractive designs,
b) Reasonable price
c) Brand image
d) Good quality

10. Do you remember the original tagline of Titan watches? If yes, please mention.
11. Do you get any discount on Titan Watch ?

a) Yes
12.

b) No

How much Guaranty do you get on Titan Watch?

a) None

b) 2yrs

c) 1yrs

d) More than 2yrs

13. Have you seen the advertisement of Titan watches? In which media have you seen the

advertisement?
a) TV
b) Newspaper

c) Magazines
d) Hoardings
e) Radio
14. Who is the brand ambassador of Titan watches?
15. Are you aware of the new tagline of Titan?

a) Aware
b) Not aware
16. How do you rate the new designs of Titan?

a) Poor
b) Average
c) Above Average
d) Good
e) Excellent
17. Have you seen the new campaign of Titan?

a) Yes

b) No

18. Do you think the new advertisement is effective in inspiring consumers to have a new

look everyday and be more in lives?

a) Not at all effective
b) Effective
c) Highly effective
19. How do you rate Titans exclusive showrooms with respect to the following:

(1Poor, 2-Average, 3-Above Average, 4-Good, 5-Excellent)

a) Ambience

b) Sales personnel

c) After sales service

d) Display of watches

e) Overall showroom

20. What suggestions would you like to give to improve Titans brand image among
customers?