1.

Situational Analysis
A. External Environmental Analysis

1. General Environmental Analysis-Economic, Social, Political,

Technological 2. Industry Analysis-Economic, Social, Political,
Technological
3. Market Analysis
B. Internal Environmental Analysis
1. Evaluation of the Mission
2. Evaluation of the Objectives
. 3. Evaluation of the Functional Areas
a. Marketing
b. Finance
c. Production
d. Human Resources
4. Evaluation of Marketing Strategies
a. Target Market
b. Product Strategies
c. Pricing Strategies
d. Distribution Strategies
e. Promotional Strategies
(1). Advertising Strategies
(2). Selling Strategies
(3). Public Relations/Publicity Strategies
(4). Sales Promotion Strategies
C. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
II. Identification of the Problem (Opportunity)
III. Development of Strategic Alternatives
IV. Evaluation of the Strategic Alternatives
V. Recommendations
VI. Implementation
VII. Finalizing the Report