Caitlin L.

Hartley
CLHartley64@gmail.com
(850)-776-5803
www.CaitlinHartley.weebly.com

Experience
Marketing and Promotions Assistant
(July 2014-Present)
University of Florida Athletic Association
Assisted with marketing for Florida football
o Coordinated on-field presentations and promotions and oversaw student volunteers
o Created task sheets of event operations for each football game
o Organized and oversaw military appreciation game for Florida football by contacting veterans
and military organizations, coordinating on-field recognitions of student veterans, ROTC
members, local first responders, and War World II and Vietnam War veterans
Assisted with marketing for Womens Basketball
o Wrote scripts for Florida Womens Basketball games
o Worked with IMG to fulfill sponsorship contracts
o Created task sheets for in-game promotions/presentations and oversaw student volunteers
o Assisted in creation of promotional plan, ordered giveaways and coordinated in-game
presentations and promotions
Oversaw marketing and promotions for Mens and Womens Tennis
o Created marketing and promotional plan for Mens and Womens Tennis
o Handled a budget of $8,500 for each team and ordered giveaways and promotional items
Assisted with Rowdy Reptile student rewards program
o Assisted in the launching of mobile application that allows students to check-in to athletic
events, earn points, and win prizes
o Assisted with social media, promotion and implementation of system currently the app has
2,910 registered students
o Coordinated ordering of prizes for earning points, and organized and oversaw prize pick-ups
for students
Oversaw creation and payment of advertising schedule for 2014-2015 year, totaling over $20,000
Marketing and Promotions Student Office Intern
(August 2013-May 2014)
University of Florida Athletic Association
Assisted with coordination, set-up and operations for athletic events, including Florida football and
basketball games
Oversaw marketing and promotions for UF Mens Tennis
o Handle a budget of $9,000, create promotional plan and serve as head contact for matches
Operate and monitor Rowdy Reptile student rewards program, by maintaining the email account,
assisting with promotion and implementation of the system and managing point totals
Created task sheets for event operations, scripts, graphics, and bid sheets for promo items
Filled promotional item orders, file donation records, answer phone calls, assist guests
Assisted with Womens Basketball
o Conducted Champions of Character, an elementary and middle school achievement program,
including coordinating with 29 schools and directing 300 kids on game day
Produce content and track trends for social media relating to UF athletics
o Track hashtags, such as #ItsGreatUF, and research successful campaigns of competing
schools
News Anchor/Producer
WUFT News
Created news segments for WUFT News in 90 program

(August 2013-December 2013)

 Operated Adobe Premier Pro and AP ENPS to write scripts, edit videos and publish news segments
Anchored weekly news segments in a news studio regarding a variety of topics
Developed online writing and performance skills working in an integrated news facility
Public Relations and Communications Intern
(May 2012-December 2013)
University of Florida Emerging Pathogens Institute
Served as primary editor for Institutes website, www.epi.ufl.edu by updating graphics, calendars
and news stories
Interviewed researchers to write in-depth profile stories for the website
Assisted with editing of partnership website, CSQUID.org
Handled event management of seminars and research symposiums
Collaborated with researchers to write press releases
Supervised digital signage of monitors throughout building
Aided in the creation and launching of a new webpage pertaining to Institutes labs in Haiti
o Collected research, contacts and photos for webpage
News and Publications Intern
(August 2012-December 2012)
UF Health
Writer for UF Health Science Center monthly and seasonal publications
o Interviewed doctors and scientists for in-depth profile and feature stories
Created radio news scripts for UF Healths radio show, Health in a Heartbeat, based on health
issues and human interests
Created monthly social media posts for UF Healths Twitter and Facebook accounts
Handled disbursement of publications and flyers for events

Education
University of Florida, Gainesville, Fla.
Degree: B.S. in Journalism
Minor: French Language

(May 2014)

Skills

Event Planning
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro
TSE Scriptpro
Interviewing, reporting, writing
Social Media Management
Blogging
Wordpress, Weebly, Drupal
AP Essential News Production System
Microsoft Office

Activities

Wrote match reports and served as team photographer for the University of Florida Rugby team
Former stringer for the Independent Alligator, covering UF events
Contributing writer for UF College of Journalisms alumni magazine, the Communigator
Read sports news stories over radio for the blind through Radio Reading Service
Communications Committee member for UF Chapter of Public Relations Student Society of America
Copy Editor and writer for the Orange&Blue magazine