Appendix 1

Please complete the following survey by circling a number that best matches your feeling.
How would you rate the act of buying a movie on DVD?
-5

-4

-3

-2

-1

Very Much
A Hassle

5
Very Easy

How would you rate the experience of watching a movie on DVD?
-5

-4

-3

-2

-1

Boring
Experience

How would you rate the act of renting a movie on Netflix/OnDemand?

5
Fun
Experience

-5

-4

-3

-2

-1

Very Much
A Hassle

5
Very Easy

How would you rate the experience of watching a movie that you bought on Netflix/OnDemand?
-5

-4

-3

-2

-1

Boring
Experience

5
Fun
Experience

How would you rate the act of going to see a movie in theaters?

-5

-4

-3

-2

-1

Very Much
A Hassle

5
Very Easy

How would you rate the experience of watching a movie in theaters?

-5

-4

-3

-2

-1

Boring
Experience

5
Fun
Experience

How would you rate the act of streaming a movie illegally online?

-5

-4

-3

-2

-1

Very Much
A Hassle

5
Very Easy

How would you rate the experience of watching a movie that has been streamed online?
-5
Boring
Experience

-4

-3

-2

-1

5
Fun
Experience

Appendix 2
How would you rate the act of buying or renting a movie on iTunes?

-5

-4

-3

-2

-1

Very Much
A Hassle

5
Very Easy

How would you rate the experience of watching a movie that you got from iTunes?
-5
Boring
Experience

-4

-3

-2

-1

5
Fun
Experience