PROBLEM FOUND IN THE SITUATION ANALYSIS

One problem that P&G has is that they do not have a vision statement, by not having a vision
statement it is unclear for the company itself on what it wants to become in doing and achieving its
mission statement, there is a difficulty in communicating the companys goal to its employees and
management, and the company does not have the chance to use vision statement as a tool that could
help inspire strategic decision making and product development in the following years to come. In
addition, the company does not know what it will do and why it will exist tomorrow since it does not
define its goals to be accomplished in dates. P&G has been successful for the previous years without
having a vision statement; still it doesnt imply that the company will continue to be successful for the
upcoming years since without vision statement it impacts the companys guide for choosing current and
future courses of action in order for it to achieve its main goal. Without Vision statement the company
losses its chance to do greater and achieve more since the company mainly focus in its mission
statement which is insufficient to describe what the company really wants for itself to become.

Another problem of P&G is its desire to enter the developing market of the walled cities Brazil
and India, termed as walled cities because its market is historically dominated by Unilever and ColgatePalmolive. Even though P&G surpasses these rivals in other markets, the need to enter the developing
market of Brazil and India is a must since the consumer in these markets are increasingly willing and able
to purchase pricey items which would be a big advantage to P&G since some of its known products are
pricey such as the P&Gs Gillette Fusion ProGlide razor.