Regional Revenue Turnover

Year

North
(in Cr.)

South
(in Cr.)

East
(in Cr.)

West
(in Cr.)

Total
(in Cr.)

2012

230

225

105

240

800

2013

240

252

130

260

882

2014

231

230

135

245

841

Change in Revenue from 2013-2014= -4.7%

South region= -9%, West region= -6%, East region= 3.8%, North region= -3.75%

Reason for this All the three products grew negatively in 2014, in top line, and made losses.
All these three products which were accountable for revenue and profits were not able to perform.
Both top and bottom lines were shrinking.

Cost under Consideration

2012
2013
2015
(in %) 2014
Man Power Cost
(in %)

16.3

17.3

21.5

22

Kit Cost (in %)

58.7

59.7

56

56

S & M Cost (in %)

19

20

20

20

Other Expenses
(in %)

Assumption: No change in percentage due to inflation

The manpower cost is increased from 21.5% to 22%.
This means to prune from non-productive areas and add in areas where it was
required for long term sustenance and growth.
The manpower cost shall be kept as reserve to be invested in product innovation
and marketing and Software systems and warehousing.