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Data collection

Quantitative data

Qualitative data

Questionnaires
Key informants

Secondary data

Book, articles,

DoT, CRDT, Koh Trong

journals, libraries,

International tourists

Community,

internet, other...

Koh Pdao Community

Figure 3.1: Model of data collection

3.6 Data analysis


The quantitative data collected from the questionnaires were analyzed by Statistical
Package for Social Sciences (SPSS) program version 21 in terms of frequencies,
percentages, means, and standard deviations. Manual tabulation analysis was used for
the open-ended questions, suggestions, and recommendations.
The questionnaire contained a 5-scale rating system representing:
1 = Low satisfaction
2 = Lowest satisfaction
3 = Average satisfaction
4 = High satisfaction
5 = Highest satisfaction and
1 = Low interest
2 = Lowest interest

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