Corporate Culture

Corporate Culture
•To change corporate culture = Change Management by
‘Desire and Design’
•Culture architecture > culture alignment

•To change, we need to…

– 1. Manage organization
• Structure: wall or no wall
– Command and control > Vertical / Hierarchy
– Network and team > Horizontal / Flat
• System and process: good flow
– Task responsibility / Accountability
– Check and balance
– Team result
 Corporate Culture
•To change, we need to…
– 2. Managing group
• Teamwork > Result / Minimize time and resource waste
• Leadership enhancement > Motivation / Commitment /
Devotion
• Role model > Shared values (working and living
principles)

–3. Managing individual

•Right DNA > right value / right attitude / right behavior
•To induce ‘self actualization’
•Individual potential / contribution
•Gain awareness / understanding / acceptance / change /
commitment
 Culture Change Guidelines
•Organization Culture = Organization EQ (EMOTION)

•Organization Management = Organization IQ (Intellectual)

– 1. Define desired corporate culture

• Vision and Mission are key drivers for organization
characteristics ( that works fast and is effective)

–2. GAP analysis: NOW vs. Desired

•Keep / maintain the culture we desire
•Build the culture we desire but we do not have now
•Change / abandon the culture we do not desire
 Culture Change Guidelines
–3. Design STRATEGY to build desired corporate culture
•Gradual change > from easy to difficult culture; from
creating new trend; add and mix change into all activities
possible > take time but not big panic effect
• Drastic change > Fast change; big panic; but effective

–4. Sustain the new culture

•Strong value commitment: internal communication;
leader reminding note; role player; idea correction
 Culture Gap Analysis: Example
• Culture Factors (aa > ee) 12

aa 10
10

8
8
6

4
ee bb Desired
6
2 Existing
Desired
0
Existing
4

dd cc
0
aa bb cc dd ee

ee 12

10
dd

Desired
cc Desired
Existing 6
Existing

4
bb

aa
0
aa bb cc dd ee
0% 20% 40% 60% 80% 100%