Que3) In your industry, who are "good" and who are "bad" competitors? Why?

Charlie proved to be a good competitor from the beginning. They captured a huge
market share through their policy of providing high features, portability and style
factor at a competitive price than other competitors. Despite having promotional
budget at a comparatively lower side, they are able to procure their high market
share. Also their sales budget vas comparatively higher and they are able to procure
highest accessibility.

Thus we can conclude that they are playing on the promotional side and investing
heavily to make their products accessible. It is difficult to emulate them as they
have a very good sales force and promotional background.
If we look at the financial summary report we would come across the fact that
despite having Asset turnover, Return on Equity and ROS less than ours (Bravo),
they are able to achieve positive cumulative profits which is highest of all others
except ours.

Coming to other side of the question team Echo has proved itself to be a bad
competitor. It has least ROS, ROA, Asset turnover in the industry and is making huge
losses which are the lowest. They are running into deep losses and are unable to
cope up with the scenario.
Also if we take a look in Hermit segment of the market, Echo is providing them very
high style factor which they dont require, have introduced a comparatively nearer
product in a segment demanding comparatively older one. Over all they have not
placed the product correctly. Hence they are at the bottom position in this segment.