Opportunity to partner with Indonesia biggest online

retailer

The Lazada.co.id Affiliate Program

June 2013

CONFIDENTIAL AND PROPRIETARY

Any use of this material without specific permission of Lazada Indonesia is strictly prohibited

Whats in it for you?

Earn commissions on sales through the LAZADA Affiliate Program; no sign-up fees and full
support is granted
- All necessary eye-catching creative are available
- Lazada helps publishers to generate traffic and thus sales by regularly refreshing creative,
providing a daily updated product data feed as well as exclusive vouchers for special campaigns
- Competitive commissions on sales are offered to publishers

Partner with the ideal online retailer to turn your traffic into a growing source of income
- A wide industry expertise and a strong customer focus make Lazada the fastest-growing online
shopping mall in Southeast Asia
- Lazada enjoys high brand awareness supported by a continuous increase in monthly unique
visitors
- High conversion rate, above-average basket size and low cancellation rate will maximize your
earnings

Commissions are customized, competitive and flexible

- Volume-based commission structure on sales
- Special rates to reward top publishers
- Sales are attributed on a last-click basis and are valid up to 30 days after the interaction with the
ads

 Lazadas Affiliate Program

The Lazada Value Proposition
Proposed Commission Structure
Appendix

An overview of the LAZADA Affiliate Program

Generate and boost traffic to

Lazada

Sign up and roll out

Sign up for free

Generate traffic through your

website

Choose rich and eye-catching

creatives from our online
platform

Enrich your ads offer by

accessing Lazadas extensive
product data feed

Upload and link them to

Lazada

Earn commissions

Earn a commission for each

sale coming from the traffic you
generated

Have access to detailed traffic

and sales reports

Visitors from your website are

fully tracked

Earning money through your website is fast and easy

Source: Lazada analysis

The Affiliate Program in action

Potential customer clicks on the creative

Publisher displays Lazada creatives

Mr. Hussein owns the website
tech-indo.co.id and would like
to monetize it. He then
registers with Lazada
Affiliate Network and
becomes a publisher. From a
selection of product
information (data feed) and
ad media, Mr. Hussein
decides to integrate a
creative on his website

Miss Lee is interested in purchasing a

smartphone and is browsing the internet for
information. She ends up on tech-malay.com
and the proposed creative awakens her
interest and she clicks on it

1
2

4
3

The publisher is therefore entitled to receive a

commission on the purchase

Publisher receives commission

She is directed to Lazadas online shop and

decides to make a purchase

Customer orders at Lazada.co.id

Source: Lazada analysis

 Lazadas Affiliate Program

The Lazada Value Proposition
Proposed Commission Structure
Appendix

Lazada offers the scale, industry expertise and customer focus to

generate significant traffic and conversions
Wide product offering and
customer reach

Customer focus

The ideal Affiliate

Program Partner

Strong industry
know-how and
financial backing

Strong growth and

brand awareness

Source: Lazada analysis

Lazada has grown to become SEAs largest online shopping

destination since launch in March 2012

Jun- 12

Jan - 13

Lazada opens in
all countries brand
new state of art
warehouse and
distribution center

Mar - 12
Lazada launches in
Indonesia,
Philippines, Thailand,
Malaysia and
Vietnam

Lazada TH
introduces Promise:
best price, free
return, 24h order
delivery time
(weekdays)

Oct - 12
All countries reach
100k Likes on
Facebook

Lazada Today
>1000 EMPLOYEES
ABOVE AVERAGE
BASKET SIZE

> 3.5m FANS

2x INCREASE IN
CONVERSION RATE YTD
LOW CANCELLATION
RATES

Apr - 12
Just 1 month
after launching,
Lazada serves its
3000th customer

Dec - 12
Aug - 12
Lazada ID is
the first to
break into top100 websites

Lazada MY is the
first to launch
marketplace

Feb - 13
Lazada TV
commercial launches
in Thailand after
successful air in
Indonesia and
Philippines

13 PRODUCT
CATEGORIES

Lazada offers the scale, industry expertise and customer focus to

generate significant traffic and conversions
Wide product offering and
customer reach

Customer focus

The ideal Affiliate

Program Partner

Strong industry
know-how and
financial backing

Strong growth and

brand awareness

Source: Lazada analysis

Lazadas wide range of products is accessible to over 500m potential

customers across SEA
Products across a broad range of
categories, including mobiles

Penetration in 5 countries provides access to a 500m potential

customer base

100% = ~110,000 SKUs

Books, Music & Movies

31%

Home & Living

12%

Toys & Babies

12%

Health & Beauty

11%

Mobiles & Tablets

6%

Fashion and Accessories

6%

Home Appliances

5%

Computers & Laptops

5%

Consumer Electronics

4%

Cameras

3%

Sport

2%

Travel, Luggage & Bags

2%

Automotive, DIY & Gardening

1%
0%

Lazada Thailand
Based in Bangkok
Population: 70m

Lazada Vietnam
Based in HCMC
Population: 88m

Lazada Philippines
Based in Manila
Population: 95m

Lazada Malaysia
Based in KL
Population: 29m
20%

Lazada Indonesia
Based in Jakarta
Population: 243m

40%

The wide customer base improves the potential for

conversion

HQ

Note: Headquartered in Singapore

Source: Lazada management as of April 2013

Successful track-record of VC incubator alongside financial backing

from international investors provide in-depth know-how and stability

Lazada is part of Rocket Internets family of e-Commerce ventures which provides

access to industry experts and know-how
The

Moreover, Rocket has a track-record of

building successful ventures

family:

Financial backing from several renowned

investors provide stability and credibility

Source: Rocket Internet, Lazada management

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Monthly unique visitors across SEA have risen ~6x YTD and currently
tally over 12m

A continuous increase in monthly unique visitors

(in millions)
Breakdown by country for March 2013

14000
14

3,5

12,0

VN

Total

12000
12

2,5

10000
10

2,0
8000
8

~6x

3,0

6000
6

1,0

4000
4

ID

MY

PH

TH

2000
2

00
Mar-12 May-12 Jul-12

Sep-12 Nov-12 Jan-13 Mar-13

Significant growth in monthly unique visitors reflect Lazadas
increasing brand awareness

Note: Dip in Feb 2013 due to Chinese New Year and shorter number of days in the month
Source: Google Analytics as of March 2013

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Full-service business model puts customer experience at the heart of

all operations
Customer care
Delivery & payment

Customer focus

Role

Buying & sourcing

Assortment selection
Competitive pricing

Wide category coverage

Sourcing and pricing
teams in place to offer the
most competitive price to
customer

Convenience
Trustworthy
Reliable

Provides assistance
Education
CRM

Delivery within one day

to all customers
Large and flexible array
of payment systems
including cash on
delivery

Customer service hotline

operating seven days a
week during business
hours
Return policy allowing
clients to return products
for free within 14 days

Lazada is able to provide a customer-friendly face to publisher

Source: Lazada management

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 Lazadas Affiliate Program

The Lazada Value Proposition

Proposed Commission Structure

Appendix

13

A competitive commission structure for publishers is on offer

Proposed
commission

Terms and
conditions

Sign-up fee: None

Tiered commission structure to reward top publishers:

From 0 to 60 orders / month: 3% of sales
From 61 to 120 orders / month: 4% of sales
Over 121 orders / month: 5% of sales

Commissions are paid out for sales attributed to the publisher on a lastclick basis

30-day cookie lifetime: Purchases made within 30 days following a click on

a creative from the publishers website will be attributed to the publisher
(assuming previous condition is met)

Sales will be validated within 30 days after receipt of order

Payment period: monthly; publishers will be paid within 30 days after

LAZADA has validated the sale

Please note that valid transactions do not include cancellations, frauds

and invalids.

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 Lazadas Affiliate Program

The Lazada Value Proposition
Proposed Commission Structure
Appendix

15

Up-to-date and eye-catching creatives will be provided to publishers

Generic banners
Display to target
a mass audience

Category banners
Static retargeting
aiming at retargeting user
on categories previously searched
on Lazadas website
SKUs banners
Dynamic retargeting
aiming at retargeting user
on SKUs previously searched
on Lazadas website
Text links
Ad links to Lazadas
website

Vouchers
Discount offers
displayed exclusively
by publishers belonging to
Lazada Affiliate Program

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Name
Address
Telp
Email

:
:
:
:

Bachtiar Rifai SEO & Affiliate Manager

Menara Bidakara I, 16th Floor, Jalan gatot Subroto Kav 71-73
08811638545
affiliate@lazada.co.id

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