October 6th, 2014

TECHNOLOGY IN
COMMUNICATION

Throughout time, technology has

consistently changed how we
communicate.

It has changed not only how we

communicate, but why we
communicate.

TIMELINE OF COMMUNICATION TECHNOLOGY

Copy at least 20 of these forms of

technology that has changed how we
communicate.

Prior to 3500BC - Communication was

carried out through paintings of
indigenous tribes.

3500s BCtheSumeriansdevelopcuneiformwritin
g and
theEgyptiansdevelophieroglyphicwrit
ing.

16th century
BC ThePhoenicia
nsdevelop
analphabet.

AD 26-37 - Roman EmperorTiberius

rules the empire from island ofCapri
by signaling messages with metal
mirrors to reflect the sun.

105 -Tsai Luninventspaper.

7th century -Hindu-Malayan empires

write legal documents oncopperplate
scrolls, and write other documents on
more perishable media.

1305 - The Chinese develop wooden

blockmovable typeprinting.

1450 -Johannes Gutenbergfinishes a

printing presswith metal movable type.

1520 - Ships onFerdinand Magellan's

voyage signal to each other by firing
cannon and raising flags.

1792 -Claude Chappeestablishes the

first long-distance
semaphore telegraph line.

1831 -Joseph Henryproposes and

builds an electrictelegraph.

1835 -Samuel Morsedevelops the

Morse code.

1843 -Samuel Morsebuilds the first

long distance electric telegraph line.

1844 -Charles Fenertyproduces paper

from a wood pulp, eliminating rag
paper which was in limited supply.

1849 -Associated Pressorganizes

Nova Scotiapony express to carry
latest European news for New York
newspapers.

1876 -Alexander Graham Belland

Thomas A. Watsonexhibit an electric
telephoneinBoston

1877 -Thomas Edisonpatents the

phonograph.

1889 -Almon Strowgerpatents the

direct dial telephone.

1901 -Guglielmo Marconitransmits

radiosignals fromCornwallto
Newfoundland

1920 - Radio station KDKA based in

Pittsburgh began the first broadcast.

1925 -John Logie Bairdtransmits the

firsttelevisionsignal.

1942 -Hedy LamarrandGeorge Antheil

inventfrequency hopping
spread spectrumcommunication
technique.

1947 -Douglas H. Ringand W. Rae

Young ofBell Labspropose a cell-based
approach which led to "cellular phones
."

1947 - Full-scale commercial television

is first broadcast.

1949 -Claude Elwood Shannon, the

"father ofinformation theory",
mathematically proves theNyquist
Shannon sampling theorem.

1958 -Chester Carlsonpresents the

firstphotocopiersuitable for office use.

1963 - First geosynchronous

communications satelliteis launched,
17 years afterArthur C. Clarke's article.

1966 -Charles Kaorealizes that silicabasedoptical waveguidesoffer a

practical way to transmit light via
total internal reflection.

1969 - The first hosts ofARPANET,

Internet's ancestor, are connected.

1971 -Erna Schneider Hooverinvent a

computerized switching system for
telephone traffic.

1976 - The personal computer (PC)

market is born.

1989 -Tim Berners-LeeandRobert

Cailliaubuild the prototype system
which becames theWorld Wide Webat
CERN.

1991 -Anders Olssontransmits solitary

waves through an optical fiber with a
data rate of 32 billion bits per second.

1992 - Neil Papworth sends the first

SMS (or text message).
1992 -Internet2organization is
created.
1994 - Internet radio broadcasting is
born.

1999 - 45% of Australians have a

mobile phone.
1999 - Sirius satellite radio is
introduced.

2001 - First digital cinema transmission

bysatellitein Europe of a feature film
by Bernard Pauchon and Philippe
Binant.

2003 - Apple launches the iTunes Music

Store and sells one million songs in its
first week.[1]
2003 - MySpace is launched.

2004 - What would become the largest

social networking site in the world,
Facebook is launched.
2005 - YouTube, the video sharing site
is launched.
2006 - Messages are sent faster than
ever via the microblogging site, Twitter.

TECHNOLOGY IN THE 21ST CENTURY

Before, there was a clear line between

public and private life.

Technology could only be transmitted in

specific forms
i.e. TV sets, radio, facsimile

TECHNOLOGY IN THE 21ST CENTURY

People interacted with technology in

limited bursts.

When news or sports were over they turned it

off.

Hardware was expensive people would

gather in groups to experience it.

Now we can connect with others

constantly, instead of as an occasional
luxury.

This has blended our public and private

lives as they are now interconnected.

Modern technologies can constantly

receive information; they are designed
to always be on.
Older technologies (TV, Radio) still play
a role in our lives but not to the same
degree as before.

4 TRENDS THAT ARE CHANGING HOW WE

COMMUNICATE.

1. SOCIAL MEDIA:

Social has reduced the barrier to entry

for relationships but it also may reflect
less meaning in those relationships.

1. SOCIAL MEDIA:

It has redefined how we build and

maintain relationships.
It has become the preferred way of
meeting future mates.

INTERESTING STATS FROM A SURVEY

DO NOT COPY

Adults spend 20-28 hours a week on

social media
On average have 275 personal
connections
Only 11% of people saw any of their
connections in 3 months
60% of communication with loved ones
was with social media

2. MOBILITY:

In 2014, themobile world officially

surpass the tethered world as far as
usage goes.
With 91% of people sleep within arms
reach of their mobile device

We have become addicted and dependent

on it

2. MOBILITY:

More than half of mobile users access

search on a daily basis and a
staggering 99% use their mobile
browser each day.

3. BIG DATA AND ANALYTICS:

What is big data? There are multiple

definitions
an all-encompassing term for any
collection of data sets so large and
complex that it becomes difficult to
process using on-hand data
management tools or traditional data
processing applications. This is
essentially how companies adds are
directed at you based on your previous

3. BIG DATA AND ANALYTICS:

Big Data allows companies to target

and manage consumer interactions.
Now that consumers are using
wearable technologies, we can now
create data in our offline lives with our
online experience.

i.e. Fitness bands

4. CLOUD:

The cloud enables users to access all of

their data anytime with any of their
devices without needing to actually
carry it all around.
This affects how traditional digital
media is purchased and sold.