You are on page 1of 2

MARKETING

RESEARCH

Submitted To:

Sir Mudassir Farooqi

Submitted From:

Ahmed Khalid (103318).

What is likert scale?


A Likert Scale is a type of psychometric scale frequently used in psychology
questionnaires. It was developed by and named after organizational
psychologist Rensis Likert.
On a survey or questionnaire, a typical Likert item usually takes the following
format:
1.
2.
3.
4.
5.

Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree

Example,
This scale is made to learn about the perceptions of people regarding racism.
Stron
gly
Disag
ree

Racism should not exist in a


society
Acts of racism should be
punished to some extent
Anti-racism policies should be
developed and complied too.
Racism is the root cause of
many problems that penetrate
the society
Will you stand up against
racism is need be?

Disag
ree

Neith
er
agree
nor
disag
ree

Agr
ee

Stron
gly
Agree