BROOKS GRIGSON

4504 Postbridge Dr. Plano, TX 75024

972-514-2070 bgrigson@gmail.com

Passionate leader with extensive experience developing simple solutions to complex problems with a proven track
record delivering high traffic/high volume commerce with cross-functional teams in Europe and Asia. A creative
problem solver with ability to take abstract concepts to low-level functionality across web, mobile, voice, AR/VR
and emerging platforms.
Pro
duct Management | Strategy | Competitor Analysis | Search Engine Optimization (SEO) | Project Requirements
Agile | Lean | Scrum | Stakeholder Management | Creative Problem Solver | User Experience (UX)
Analytics | Innovation | Design Sprints | Mobile Platforms | iOS | Android | Wearables | Internet of Things (IoT)

EXPERIENCE

THE GRIGSON GROUP || November 2015 – Present

Owner/Consultant
Fortune 500 Client: Reporting to the VP of Software Engineering for Customer Applications with “Chief of Staff” and
Strategy Consultant responsibilities ensuring initiatives are examined with a critical eye as well as dedication to see
through to completion. Providing support to senior staff by clearing hurdles for optimal team performance. Guiding
software development teams through transitional periods while providing reassurance our objectives are achievable.

Exploring the unknown by leveraging tools like Customer Journey Mapping, Design Sprints that help internal
stakeholders identify opportunities by building empathy for the customer experience. Data collected from these
exercises flow into a lean development or scrum teams via an agile methodology to bring test and learn solutions to the
customer quickly.
Accomplishments
 Built in-app messaging system Hilton guests use to communicate with staff accounting for 10% of
all messaging at Hilton
 Featured in corporate-wide video to audience of 800,000 during Hilton's innovation month
 Technical Product Lead during initial migration to new platform leveraging GraphQL, React JS,
React Native, Progressive Web Apps (PWA), Node.js

REALPAGE INC || August 2014 – October 2015

Sr. Product Manager, Innovation

Own product process to define industry leading products and features used with Propertyware, a SaaS software
product used by property management organizations. Interview customers to define areas of opportunity for
innovative ideas that improve business goals. Explore opportunities by investigating challenges to existing
workflows and software solutions. Identify gaps in backend capabilities and document stories to improve APIs,
performance monitoring, and analytics capabilities. Deliver new digital marketing solution built on Wordpress to
replace existing site offerings.
Accomplishments
 Replaced problematic and limited website tool with dynamic digital marketing solution
that enables customers to build powerful websites
 Gained and maintained trust of key clients and facilitated important agreements by
assuring customers of high quality, reliable service
BOTTLE ROCKET APPS || February 2013 – August 2014

Sr. Strategist, Mobile Applications

Assist clients with defining next generation mobile opportunities through mobile applications on multiple platforms.
Provide daily support to creative user experience team to define user interactions through the application screens that are
platform appropriate and brand specific. Research innovative technologies that will support the user experience and
expand customer loyalty. Clients included: Starwood Hotels and British Airways.
Accomplishments
 iOS 7 launch partner featured in pre-launch press and launch day promotions
 Extend brand experience to mobile application(s) to drive bottom line revenue
 Research new technology integration with mobile implications

HILTON WORLDWIDE, Dallas, TX || October 2005 – February 2013

Sr. Product Manager , Mobile & Social

Responsible for mobile product development worldwide. Driving the product roadmap to introduce more efficient tools
to customers by maximizing the device interaction. Manage mobile web, iOS and Android application development.
Social products developed in conjunction with Social Strategist on a cross functional team. Review tools and technology
solutions that work best with our infrastructure and business systems.
Accomplishments
 Increased monthly revenue 15X
 Managed triple digit growth in KPIs consistently
 Experimented and proven performance improvements with 3rd party vendors

Manager, Transactional Communications

Manage team responsible for maintaining and enhancing all event based communications numbering over 5 million
emails monthly and $60M in revenue. Communications examples include reservation confirmation, pre-arrival, post stay
and Hilton HHonors account management emails. Offer creative solutions to planning loyalty program changes for 2010
and beyond. Initiated Hilton HHonors social media efforts on Twitter and Facebook. Member of Social Media Standards
Committee. Created and contributed to @HiltonHHonors and @HWHotels. Contributor on @HiltonSuggests.

Web Product Manager, Innovation Products

Provide outside-the-box perspective to legacy system utilization web integration. Successfully streamlined the
reservation process for loyalty members by leveraging existing booking data. Customized the address forms for guests
based in Japan to work with cultural norms and legacy systems that do not support multi-byte characters. Led
International requirements gathering efforts for loyalty program and Customer Service and Support. Provide SEO
guidance to creative and development teams. Constantly monitor competitive landscape as well as social media and
mobile web solutions.
Accomplishments
 SEO site improvements for 2008 increased revenue to over $1billion. Visits increased over 40% and
reservations increased 60%. Key markets were in top 10 on Google SERP’s.
 Increased booking efficiency to account for 44% of rooms booked through eAdvantage
 Increased eAdvantage revenue 137%, 40%, 56% Year Over Year (YOY)
 Reduced Call Volume to UK Customer support by 90% YOY

BAYLOR UNIVERSITY, Waco, TX || August 2002 – December 2005

Lecturer/Professor
Taught a variety of mass communications courses from Diffusion Theory and Mass Media & Society to hands on
practical film/video/web production courses. Filled faculty gap that provided student exposure to production
techniques and tools used in multimedia and web development. Lead more than 40 students to work for Sony
demonstrating products during the NAB convention. Tested digital TV recording options and video game research.
AGENCY.COM, Dallas, TX || November 1999 – June 2002

Sr. Web Developer

Built complex front-end web based solutions for Fortune 1000 companies with interactive multimedia elements in a
cross-functional startup environment. Relied on creative problem solving skills to deploy advanced front- end code for
clients: 3M, Compaq, GMAC, Netpliance, VISA, HealtheTech, Land Rover and TXU.

I.CON INTERACTIVE, Dallas, TX || May 1997 – November 1999

Sr. Web Developer

Built and managed high profile websites with heavy visitor traffic for local sports teams. Introduced a new design each
season and supporting maintenance throughout the remainder of the year.

EDUCATION
Baylor University, Waco, TX
MA Communications (January 1996-May 2001)
BA Radio, Film and TV (August 1991-May 1995)

FUN FACTS
Former On-Air radio personality for commercial and non-profit radio
Extensive travel experience
Assisted photographer for MLB on-field photoshoot
Have an IMDB profile

ADDITIONAL RESOURCES
References available upon request
LinkedIn: http://www.linkedin.com/in/bgrigson