MC LC

I. GII THIU.............................................................................................................. 3
1. Lch s pht trin....................................................................................................... 3
2. Tm nhn................................................................................................................. 3
3. S mnh.................................................................................................................. 4
4. Gi tr ct li............................................................................................................ 4
5. Trit l kinh doanh..................................................................................................... 5
6. Logo & Slogan......................................................................................................... 5
SN PHM V DCH V....................................................................................... 6

II.
1.

Dng c chnh nha.................................................................................................. 7

2.

Dng c nh rng................................................................................................... 7

3.

Kh c chnh nha.................................................................................................... 8

4.

Sn phm vt liu................................................................................................... 8

III. PHN TCH TH TRNG - NGNH......................................................................9

IV. TH TRNG MC TIU..................................................................................... 10
V.

PHN TCH CNH TRANH...................................................................................10

VI.

CHIN LC KINH DOANH.............................................................................. 12

1.

Mc tiu chin lc.............................................................................................. 12

2.

Phm vi chin lc............................................................................................... 12

3.

Hot ng chin lc............................................................................................. 12

VII.

CHIN LC MARKETING..............................................................................13

1.

Chin lc bn hng.............................................................................................. 13

2.

Chin lc phn phi............................................................................................ 13

3.

Xc nh v tr sn phm:........................................................................................ 14

4.

Chin lc qung co v xc tin bn hng.................................................................14

5.

Chin lc qung b thng hiu.............................................................................. 14

6.

Chin lc quan h cng chng PR...........................................................................14

7.

Marketing trc tip............................................................................................... 15

8.

i tc chin lc................................................................................................ 15

9.

Marketing Online................................................................................................. 15

VIII.

K hoch nhn s.............................................................................................. 16

1.

S t chc...................................................................................................... 16

2.

M t cng vic................................................................................................... 16

3.

o to v khen thng.......................................................................................... 17

I. GII THIU
1. Lch s pht trin
Khoa Ortho VN c thnh lp theo giy php kinh doanh s do
cp ngy.T nhng ngy thnh lp Khoa Ortho VN to ra mt ting vang
ln trong ngnh thit b y nha. Mc d c s tm hiu th trng trc nhng
Khoa Ortho VN vn gp nhiu kh khn, c bit l giai on khng hong kinh t
th gii nm 2008 bi ngun hng nhp khu chnh ca Khoa Ortho VN t cc
nc M, Anh, Chu u. Bng khi c v sc mnh on kt, tp th nhn vin
v lnh o Khoa Ortho VN cng nhau chung tay a Khoa Ortho VN
vt qua cn khng hong hot ng cng ty tr v qu o pht trin v n
nh cho n ngy nay.
Ngy Khoa Ortho VN chnh thc ra mt Showrom ti s 77, Ph ng
Thin Vng, P.11, Q.5.Tp.HCM. Mt trong nhng Showroom chuyn cung cp
v thit b chnh nha c nh gi c s a dng sn phm, kt hp khng gian
c thit k ni bt v chuyn nghip, mang li cho khch hng mt a im
chn la sn phm tuyt vi.
Vi nh hng chin lc l tip cn th trng bng s chuyn nghip v
sn phm cht lng. Khoa Ortho VN v ang khng ngng a dng sn
phm, lm cu ni hiu qu cho nhng nh sn xut quc t v cc bc s Nha
khoa ti Vit Nam. Bn cnh , i ng nhn vin cng c tuyn chn v o
to chuyn nghip khng ch v chuyn mn m cn v k nng, thi phc v
nhm mang n cho khch hng s hi lng tuyt i.
2. Tm nhn
Tr thnh la chn hng u Vit Nam v cc sn phm chnh nha, thit
b nha khoa c nhp khu trn th gii. Khoa Ortho VN mong mun to nn
mt thng hiu Vit, mang tm vc v tr tu VN trong lnh vc Nha Khoa.

3. S mnh
Option 1: Khoa Ortho VN cam kt mang n cho khch hng nhng sn
phm dch v cht lng quc t, vi nim tin vo th trng Nha khoa Vit
Nam pht trin bn vng.
Option 2:
i vi th trng: Cung cp cc sn phm dch v vi cht lng quc
t, ph hp vi nhu cu th trng Nha Khoa ti Vit Nam. Bn cnh gi tr cht
lng vt tri, trong mi sn phm - dch v l nhng thng ip v mt nim tin
vo th trng Nha khoa Vit Nam pht trin mang tm vc quc t.
i vi i tc: cao tinh thn hp tc lu di cng pht trin, lun l
ngi bn ng hnh trn th trng quc t v Vit Nam.
i vi nhn vin: Xy dng mi trng lm vic chuyn nghip, nng
ng, ha ng, cng bng, gn kt trong mi hot ng. To iu kin cho nhn
vin c c hi pht trin ton din v nng lc, k nng, nng cao gi tr bn thn
v to dng s nghip thnh t.
i vi x hi: Cn bng li ch x hi v li ch doanh nghip, ng gp
sc mnh vo cc hot ng cng ng, chung tay xy dng mt Vit Nam giu
p v pht trin.
4. Gi tr ct li
Tr thnh biu tng nim tin s mt ti Vit nam v cc sn phm dch v h
tr chnh nha v nha khoa, gp phn pht trin nn y nha nc nh.
Trung thc: lim chnh, trung thc v cht lng sn phm i vi khch hng,
cc giao dch, ng x vi khch hng c nhn vin xy dng trn nn tng trung thc,
tn trng.
Sng to: Mang nhng sn phm sng to t quc t v Vit Nam nhm p ng
nhu cu khch hng, lun ci tin v nng cao cc hot ng trong kinh doanh thnh
cng trong th trng lun thay i.
Cng bng: Cng bng trong mi quan h vi nhn vin, khch hng, nh cung
cp v mc tiu gi vng mi quan h lu di.

o c: t ch tm lm nn tng trong kinh doanh, tn trng php lut, duy tr

o c.
Nhn vn: Tham gia cc hot ng x hi, gp phn li ch cho cng ng, coi
trng mi quan h gia ngi vi ngi, cao gi tr ca tnh thng trong x hi.
5. Trit l kinh doanh
Khoa Ortho VN mong mun tr thnh la chn to s tin tng nht trong
ngnh y nha Vit Nam. V th nhng sn phm dch v Khoa Ortho VN cung cp ra
th trng u c nhp khu t cc thng hiu sn xut thit b nha khoa ni ting
trn th gii. Khoa Ortho VN xem khch hng l trung tm, cam kt mang li nhng
gi tr hon ho p ng nhu cu khch hng.
6. Logo & Slogan

Logo gm hai phn l ch v hnh. Hnh nh mt

chic rng cch iu nm bn trong hai khi hnh
trn v tam gic kt hp to cm gic an ton. Va
th hin c c s hon ho, nng ng t khi
hnh trn, ng thi thng qua khi hnh tam gic
pha di cng th hin c s cn bng, vng bn trong lnh vc thit b Nha khoa.
Chic rng c bao bc to ra s chc chn nh hnh nh dy cung v mc ci cch
iu, gi n thng thip v nhng sn phm hon ho dnh cho khch hng ca Khoa
Ortho VN. Khi hnh tam gic lng ghp hai ch ci AK i din cho mi nh Khoa,
mt tp th on kt nng ng cng pht trin. Mu sc ca logo gm 3 mu chnh: ,
vng, trng. Mu th hin s nhit huyt, am m, mnh m, sng to khng ngng
trong lnh vc thit b Nha khoa, kt hp vi mu vng tng trng mt tri, th hin s
m p, hnh phc trong tng sn phm m Khoa Ortho VN dnh n cho khch hng.
Mu trng l mu ca rng, ca s tinh khit, l mu o blouse trng l mu sc i din
cho lnh vc y t ni chung v nha khoa ni ring.

Di phn hnh l dng ch ORTHO VN vit hoa, ORTHO i din Orthodontic

tc l chnh nha, cn VN l hai t vit tt cho Vit Nam. Vi mong c tr thnh n v
dn u ti th trng Vit Nam v cc sn phm chnh nha. Dng ch c ghi mu en
vi nt ch m, nhm khng nh thng hiu v s i ln pht trin ca mt doanh
nghip hi t tm v tm.
Slogan: Smile for Good life Th hin s kht khao tr thnh thng hiu ng
hnh cng cc Bc s chnh nha mang li n ci cho mt cuc sng tt p. Ai cng
xng ng c mt n ci p, n ci p chnh l hnh trang khin mi con ngi t
tin hn vo bn thn, c sc mnh vt qua mi kh khn th thch trong cuc
sng. Nhim v Bc s chnh nha l mang li n ci hon thin cho cuc sng ny, cn
nhim v ca Khoa Ortho VN chnh l h tr v cc sn phm uy tn, cht lng
gip cc Bc s d dng hn trong hnh trnh mang li n ci.
II.

SN PHM V DCH V
Khoa Ortho VN nhp khu trc tip cc sn phm c thng hiu trn th gii

nh OrthoStar, OrthoQuest, ORCOM, (ch b sung thm dm em) Cc sn phm c

nhp khu t cc nc M, Anh, c, Bulgrari, Thy S, Hn Quc Khoa Ortho
VN lun cp nht nhng sn phm mi p ng kp thi nhu cu khch hng cho th
trng Nha khoa ti Vit Nam.

 Khoa Ortho
VN
Dng c
chnh
nha
Kh c
chnh
nha

Dng c
nh
rng
Sn
phm
vt liu

Vt liu
tin
chnh
Thit b
nha
khoa

1. Dng c chnh nha

Km
Km
ct
gn,
dy
xa
Dng
Khc
c b
n,
b
dy
Dng
c
nh

2. Dng c nh rng

Face Bows,
minivis..

4. Sn phm vt liu

Lo xo, hook,
button,

Khoa
Ortho
VN

Dy cung,
thun

Mc ci,
khu
3. Kh c chnh nha

D
D

ng
n
g
c
c

tti
i
u
u
ph
p
h
u
u

Kii
K

m,
m
,
n
n

y
y

K h o a
O rth o
V N

D
D
n

n
g
g
c
c

ph
p
h
c

c
h
h
nh
n
h
D
D
n

n
g
g
c
c

kh
k
h

m
m
rr

ng
n
g

D
D

ng
n
g
c
c

ttr
r
m
m

III.
-

Vt liu
Composite

V sinh
rng

Ty trng
rng

Vt liu
trm rng

Phc hnh
rng

Vt liu
trm, gn
tm

Vt liu
nh rng

Vt liu
ni nha

Vt liu
cu mo

5. Thit b nha khoa (cn ch H h tr)

6. Vt liu tin chnh nha (cn ch H h tr)
PHN TCH TH TRNG - NGNH
Khi x hi pht trin, con ngi bt u quan tm nhiu v sc khe v lm
p, c bit l chm sc rng ming bi ai cng mong mun c n ci t tin,
v th nhiu ngi bt u quan tm n lm p cho rng ti cc nha khoa,
l l do khin th trng nha khoa ngy mt pht trin. Ch cn vo google
seach Nha Khoa sau 0.43s trn google tm kim c 967.000 kt qu
chng t sc nng ca th trng ny. Cc ha khoa ra i ko theo th trng
cung cp cc thit b, vt t nha khoa cng pht trin, cc sn phm thit b nha
khoa c nhp v nhm p ng nhu cu ngy cng cao ny. V th th trng
cung cp vt t, thit b nha khoa cng khng km sc nng so vi th trng

nha khoa.
Xu hng pht trin th trng theo hng cao cp, cc sn phm v dng c

c cc Bc s la chn theo hng cao cp, ch yu t cc nc Anh, M

Cc nhn t nh hng n ngnh t hai hng cung v cu. Lng cung hng
ha t cc nc i khi b gim hoc mt ngun cung do ht hng, lm th

trng trong nc chy hng, y l c hi nu chng ta c ngun cung n

nh. Cn xt v cu, th nhu cu ca th trng hin nay ang tng ln, cc
Bc s thng c hc tp, tip xc mi trng quc t, v th h lun mong
mun c nhiu sn phm t quc t v Vit Nam gip cc Bc s c nhng
-

thit b tin li trong qu trnh lm vic.

Nhng nm trc y, th trng thit b y nha cn ngho nn v cc sn
phm, c bit cc Bc s cha s dng cc sn phm cao cp, ch ch yu s
dng cc mt hng cp trung, vi gi trung v thp.Nhng hin nay, cc sn
phm ny khng cn c s dng nhiu ti cc nha khoa, ch yu l cc hc
vin s dng trong lp hc bi cc nha khoa ang mun nng cp cht lng,
uy tn ca cc Nha khoa nn cc thit b c chn la mc cao hn, phi

l hng ha cao cp to uy tn v cht lng vi khch hng.

Cc sn phm c nhp khu v nhm pht trin th trng nha khoa ti Vit
Nam, v th lun c chnh ph gip , h tr. ng thi, i th cnh tranh
mi mun gia nhp ngnh cng gp nhiu kh khn, bi yu cu gia nhp
ngnh cn c ngun hng quc t v th trng. V th i th cnh tranh ca

IV.

Khoa Ortho VN ch yu l cc ca hng xut hin lu i.

Th trng phn phi sn phm yu cu ngi c chuyn mn v c th trng

sn.
TH TRNG MC TIU
- Th trng m Khoa Ortho VN hng n l th trng t cp trung n cao
cp. Cc nha khoa mc trung v ln ti Tp. H Ch Minh v cc tnh min
-

Ty Nam B.
Khoa Ortho VN vn tp trung vo cc th trng truyn thng, cc khch
hng thn thit, ng thi m rng theo hng pht trin ca cng ngh, cc

khch hng s dng Internet gii thiu sn phm trn web, facebook
Nm r tm l la chn sn phm ca khch hng thn thit, to lng tin v
s tn trng vi nhng khch hng ny. T nhng khch hng ny c th gii
thiu sn phm ca mnh cho bn b, ngi thn.

p ng c th trng ny, Khoa Ortho VN cn c thm nhiu ngun

cung cp sn phm t nc ngoi cht lng, uy tn cao, chuyn dn th

trng sang hng pht trin.

i tng khch hng l cc Bc s c trnh cao, h lun yu cu thi
phc v cao, s tn trng s l cha kha gn kt Khoa Ortho VN n vi

khch hng tt hn.

PHN TCH CNH TRANH
i th cnh tranh chnh: l nhng ca hng, cng ty cung cp thit b Nha

Khoa.
im mnh i th: Phn ln cc ca hng ny nh lng khch hng thn

V.

thit, c uy tn ra i lu nm cung cp nhiu mt hng, h c th trng lu

i, nm r cc sn phm nhu cu khch hng, a dng nhiu loi sn phm,
cc mt hng c gi mm. C ngun hng lu i, n nh. Ly hng ha lm
-

trung tm.
im yu: Khng c xu hng m rng thm th trng ch yu khai thc
ngun khch hng thn thit, thi phc v, giao hng cha lm hi lng
khch hng. Cha xy dng thng hiu, nhn din cng ty nn cng ty kh
pht trin hn m ch phc v nhng khch hng sn c. Cha pht trin nhiu
vo th trng cng ngh thng tin. Ni trng by sn phm cha p mt,
cch trng by sn phm theo hng d qun l, cha tp trung vo trng by
p mt, thu ht s quan tm ca khch hng. Qun i vai tr ca ngi

khch hng.
u im Khoa Ortho VN so vi i th: Khng gian mua hng, cch by tr
sn phm, thi phc v, n ci thn thin trong giao tip, gi thnh hp l,
ang tn cng vo th trng Internet, tn cng th trng Tp. HCM bng i

ng sale chuyn nghip.

Khoa Ortho VN tp trung vo im mnh ca mnh nhm nh bi nhng g
khng l trong ngnh thit b Nha Khoa, tuyt i tin tng pht trin nh v
thng hiu cho Khoa Ortho VN l mt chin lc thnh cng v ph hp
vi th trng hin gi. Bi v hin nay phn ln cc ni cung cp thit b Nha
khoa lun ly hng ha trung tm, vi Khoa Ortho VN th cht lng hng

ha l iu kin cn ch cha mang li thnh cng, bi trong th trng

hin nay, th ngoi hng ha, khch hng phi l trung tm. Lun gi thi
phc v tt v lm hi lng khch hng. Nh th mi hi t iu kin cn v
-

cho s thnh cng ca Khoa Ortho VN.

Cc hng gia nhp th trng ca i th mi: Th trng ny yu cu ngi
gia nhp cn c chuyn mn, ngun cung cp hng quc t, khch hng thn
thit, v th rt kh khn xut hin cc i th cnh tranh mi c sc
cnh tranh vi Khoa Ortho VN.

VI.

CHIN LC KINH DOANH

1. Mc tiu chin lc
- Gi chn khch hng thn thit.
- Pht trin ngun khch hng tim nng t khch hng thn thit
- Pht trin khch hng tim nng t 3 nhm: Gh ca hng ln u, i th
-

trng ti cc nha khoa, qua Internet.

Nng cao no phn, th phn Khoa Ortho VN ti Tp. H Ch Minh
Xy dng hnh nh v Khoa Ortho VN l mt thng hiu uy tn, cht lng

2.
3.
-

nht ti Vit Nam v cung cp thit b chnh nha.

Phm vi chin lc
Tp trung vo cc nhm khch hng mc tiu v khch hng tim nng.
Th trng thit b chnh Nha ti TP. H Ch Minh.
Hot ng chin lc.
Lun thm hi, quan tm, chm sc khch hng sau bn hng. T chc cc
bui Offline tri n khch hng vo dp cui nm. C chnh sch u i i vi

khch hng thn thit.

Ku gi cc khch hng chia s s nh gi ca mnh v sn phm ti Khoa
Ortho VN cho bn b, ngi thn. Chng trnh gii thiu bn b nhn

Voucher, th thnh vin.

Hot ng i th trng cn c s u t hn v bo gi, Brochuer,
catalogue,trang phc, nhn din thng hiu v cch giao tip trong gii thiu
sn phm. Cn lu gi nhng hnh nh mang tnh thng hiu Khoa Ortho
VN trong lng khch hng. Thng xuyn thay i nhn vin qua tng khu
vc, to s chuyn nghip v lc lng nhn s. Chin lc tip cn khch

hng thng qua sale ti trung tm Nha Khoa cn thc hin ng b v c s

-

gim st cht ch.

Quan tm, chm sc nhm khch hng c bit n ca hng ln u, xin
thng tin chi tit ln danh sch khch hng tim nng chm sc v pht

trin ng hng.
Tng cng cc hot ng Website, Facebook, gmail thu ht thm lng
khch hng mi ny, thng xuyn ng tin tc hay, b ch thu ht s quan

tm.
Nng cao th phn thng qua cc hot ng m rng th trng, cng tc x

hi, qung co, ti tr, u t.

Xy dng hnh nh thng hiu chuyn nghip t cht lng sn phm, bao b,

thi phc v, hnh nh nhn din.

S dng chin lc: Tng trng tp trung theo hng pht trin th trng,
y mnh cc hot ng nh du s gia nhp ca Khoa Ortho VN ti cc

VII.

qun trung tm Tp. HCM.

Thc hin chin lc khc bit ha thng qua nhng im mnh ca mnh,
to du n ring cho thng hiu.
CHIN LC MARKETING
1. Chin lc bn hng
Tp trung vo cc sn phm chin lc c ngun hng n nh, doanh thu n
nh. ng thi a dng ha cc sn phm p ng nhu cu ca th trng.
Cc sn phm cn nng cao v cht lng uy tn, to ra nhiu s la chn cho
khch hng, h tm thy sn phm ph hp nht. C th dng im mnh v
tc v thi phc v to nn mt hiu ng v marketing ln bn hng.
Khch gi hng trong phm vi thnh ph, cam kt giao hng trong ngy khi c
n t hng.
2. Chin lc phn phi
Option1: Bn hng cho nhng knh phn phi c s chn lc da theo mt s
tiu chun
Option 2: Bn hng cho tt c cc knh phn phi c nhu cu

Kim tra mc gi bn hng ng thi nh gi nhu cu khch hng, cc hot

ng xc tin bn hng.
Xy dng mi quan h tt vi knh phn phi.
3. Xc nh v tr sn phm:
Sn phm mc trung trn th trng, ph hp nhiu i tng, nh hng
pht trin ln mc cao hn v cc sn phm cao cp.
4. Chin lc qung co v xc tin bn hng
Gim 20% cho khch hng l thnh vin ca Khoa Ortho VN, tng Voucher,
tng qu, ty theo tng giai on m c chin lc ph hp, nhm xc tin

hot ng bn hng tt nht.

5. Chin lc qung b thng hiu
- Xy dng thng hiu l mt qu trnh lm thay i cch ngh ca khch hng,
hng khch hng nhn thy c cc gi tr m thng hiu mang n cho
khch hng c hu hnh ln v hnh. Bi vy hot ng xy dng thng hiu
l mt qu trnh, n phi c bt u t bn trong suy ngh khch hng, t
-

nhng iu h cm nhn c khi tip xc Khoa Ortho VN.

Thng qua bo gi,catalogue, trang phc, bao b, hnh nh nhn din trn face,

website m khch hng bit n Khoa Ortho VN.

D Event,hi ngh v Nha khoa to thng hiu cho Khoa Ortho VN.
T chc mini game trn facebook, y mnh hot ng qung b thng

hiu.
T chc hi ngh cho sinh vin rng hm mt tham gia, nui dng nhm

khch hng tim nng.

6. Chin lc quan h cng chng PR
- Hng nm, Khoa Ortho VN nn ng ra t chc cc hot ng t thin, cng
ng v mi trng, v sc khe rng ming, mang thng hiu Khoa Ortho
-

VN n gn hn vi cng ng.
T chc cc s kin, hi ngh ng gp tch cc cho s pht trin Nha Khoa

Vit nam.
- Vit bi vit cho hi ngh nha khoa.
- Xy dng cng ng tin tc nha khoa trn website v facebook.
- T chc trin lm thng mi v cc sn phm Khoa Ortho VN.
7. Marketing trc tip

T chc tranning thng xuyn cho i ng sale v cch tip xc khch hng,
k nng bn hng thnh cng, cc kin thc chuyn mn v cc lnh vc nha

khoa.
Chun b cc catologue chuyn nghip, dng mu lm ch o, in cc
brochure gii thiu sn phm n khch hng, a hnh nh sn phm to s

bt mt v sn phm. nh km bng bo gi.

Cc s kin theo nm cn c ln k hoch r rng, c mc tiu, k hoch,

nh gi, ty theo s kin m ra nhng chin lc ph hp.

8. i tc chin lc
- Thit lp mi quan h chin lc vi cc Bc s h gii thiu sn phm vo
cc lp hc.
- Lin h cc bnh vin rng hm mt, ti tr mt s chng trnh cng ng.
- Lin h i hc Y dc ti tr cc hi ngh v rng hm mt.
9. Marketing Online
- Email Marketing: Ln danh sch email cc nha khoa qua namecard v thng
tin khch hng thu thp khi mua hng. Email gm email nha khoa v email c
nhn bc s. Ni dung Email tiu n tng, gii thiu v chng trnh, sn
phm ca Khoa, dn link v Website, Face. Email gi cho khch hng
thng xuyn hng tun gii thiu sn phm, hoc khi c chng trnh gim
-

gi.
Tin tc Khoa c ng da vo tiu ch nh gi 3R: Real (trung thc),
Relaxed (th gin), Relavant (lin quan). y mnh cc bn tin tc cn cho bc
s Nha Khoa, cc trung tm Nha Khoa. Lu : i tng l cc bc s v cc
Nha Khoa, nn chn cc bi ng hay v cn thit cho bc s. Bi ng nn t
nhng cu hi dng m tng tnh tng tc, pht ng tranh lun. Ni dung
ngn t 100-250 k t. S dng hnh nh thn thin, Admin trang Fan Page to

ra cm gic ang n lc phc v Fan ch khng phi qung co.

Website: chnh sa Website giao din p, sn phm a dng, Seo trong top 10

google, hon thin Website.

VIII. K hoch nhn s
1. S t chc

Gim
c
Qun l
Q .5
Sale

Q un l
G Vp
M arketin
g
executiv
e

2. M t cng vic
- Gim c:
+ nh hng, hoch nh, chin lc pht trin cho Khoa Ortho VN. L
ngi a ra quyt nh v k hoch, chin lc (Marketing, phn phi, th

trng, nhn s) nhm a Khoa Ortho VN ngy mt pht trin.

+ Ph duyt v kim sot cc hp ng nhp hng ha trong v ngoi nc.
+ a ra quyt nh tuyn dng nhn s, kim sot ton b hot ng cng ty.
Qun l:
+ Kim sot hng ha, nm vng kho hng ha, nhn t hng qua in thoi,
t hng trong khu vc Tp. HCM.
+ Lp v trnh by bo co bn hng hng thng cho ca hng trc gim c.

+ Tranning cho nhn vin mi v sn phm, quy trnh bn hng.

+ Kim sot cc hot ng cng ty di s qun l ca gim c.
Sale:
+ Trc tip bn hng, pht trin th trng, tm hiu nhu cu, xu hng khch
hng.
+ Thc hin vic bn hng ti ca hng, giao hng cho khch hng.
+ Lp k hoch bn hng, bo co bn hng hng ngy, hng thng cho cp

qun l. K hoch mc tiu v doanh s cho tng thng.

Marketing Excutive
+ Lp k hoch Marketing di s gim st ca gim c, hot ng
Marketing trc tip v Marketing online.

+ nh gi xu hng nhu cu th trng v cc sn phm. nh v thng hiu

cho Khoa Ortho VN.
+ Bo co hot ng hng thng trc tip vi gim c, ng thi xut s
kin, event cho cng ty.
+ Lm cc cng vic chu s ch o trc tip t gim c, nhm hon thnh
cc k hoch v pht trin Khoa Ortho VN.
3. o to v khen thng.
- Khoa Ortho VN xc nh con ngi l ti sn qu gi nht mt t chc.
Cng ty lun trn trng nhng s ng gp ca tt c nhn vin gp phn vo
s thnh cng chung ca cng ty, bt k v tr no v chc v no. Chnh v
th Khoa Ortho VN mang n cho nhn vin mi trng lm vic nng ng
v cng bng, ni m mi nhn vin c lm vic, rn luyn hng n s
-

thnh cng trong ngh nghip v c nhn cch.

Chnh sch lng, thng cnh trnh, mc lng nh gi ng nng lc bn
thn. Xt dng lng thng nh k, khi cng vic hon thnh tt. Thng
l, tt trong nm v thng theo thnh tch vo cui nm theo thnh tch, ng

gp ca nhn vin.
Ph cp cm tra, xng xe, in thoi h tr cn b nhn vin trong sut

qu trnh lm vic ti Khoa Ortho VN.

Thc hin trch np bo him x hi, bo him y t, bo him tht vng cho

ngi lao ng theo quy nh hin hnh.

Chnh sch o to pht huy ti a nng lc cho nhn vin. Cn b nhn vin
c o to chuyn nghip khng ch v kin thc chuyn mn m cn v k
nng, nhn cch.