Parts of a Marketing Campaign

1. Market Research
a. Who is their normal market?
b. Revenue before campaign
c. Competitors
2. Target Market
a. Who are they targeting with the campaign?
3. Product
a. What product does the charity provide?
i. Goodwill?
b. How does it compare to other products in the market?
4. Competition
a. Describe competition
b. What is the unique selling point?
c. What is competition doing about branding?
5. Mission Statement
a. Key Market
b. Contribution
c. Distinction
6. Marketing Strategies
a. What strategies have they used previously?
7. Pricing, Positioning, and Branding
a. How is price determined?
b. Where product is positioned in market?
c. How do you want to achieve brand awareness?
8. Budget
a. What can you afford?
9. Marketing Goals
a. Quantifiable goals
i. Ex: gain # of followers, increase x sales per week,
customer satisfaction
10.
Monitor Your Results
a. Survey customers
b. Track sales, leads, visitors to your website
HOW DO YOU MANAGE A SOCIAL MARKETING CAMPAIGN?
The management of a social marketing campaign is comprised
of four major parts, which can each be broken down in turn:

Defining and understanding: the problem, your goals, your target

audience, and what they think about the problem

Choosing strategies: Brainstorming possible strategies, choosing

those which are most appropriate, designing messages, and
pretesting your ideas

Implementing and evaluating your work

Do it all over forever

7 Elements of a Successful Marketing Campaign

1.
2.
3.
4.
5.
6.
7.

Establish a goal
Know your audience
State your unique selling proposition
Choose your outlets
Lose no leads
Follow up
Call to Action

You must provide the following for each case:

Introduction of the brand or company and define the market or

industry they are in

Establish the objectives of the campaign

Describe briefly the techniques used to achieve customer

engagement

Provide examples of the metrics by which engagement is measured in

the campaign
Finally, a summary should be given with a discussion of the
limitations of the social media campaigns.
Be part of the group