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  • Theory of Motivation

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    Clayton Alderfer proposed an alternative theory to Maslow's hierarchy of needs called ERG theory. ERG theory identifies three core needs: existence needs related to physical and material well-being, relatedness needs concerning interpersonal relationships and interactions with others, and growth needs associated with personal development, fulfillment, and achieving one's potential. Alderfer's theory simplifies and modifies Maslow's five needs into these three broader categories.

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    Clayton Alderfer proposed an alternative theory to Maslow's hierarchy of needs called ERG theory. ERG theory identifies three core needs: existence needs related to physical and material well-being, relatedness needs concerning interpersonal relationships and interactions with others, and growth needs associated with personal development, fulfillment, and achieving one's potential. Alderfer's theory simplifies and modifies Maslow's five needs into these three broader categories.

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    Theory of Motivation

    Hochgeladen von

    nani66215487
    Clayton Alderfer proposed an alternative theory to Maslow's hierarchy of needs called ERG theory. ERG theory identifies three core needs: existence needs related to physical and material well-being, relatedness needs concerning interpersonal relationships and interactions with others, and growth needs associated with personal development, fulfillment, and achieving one's potential. Alderfer's theory simplifies and modifies Maslow's five needs into these three broader categories.

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    © All Rights Reserved
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    ERG THEORY OF MOTIVATION

    Clayton Alderfer of Yale University carried out further studies on Maslows theory of need
    hierarchy. He identified three basic needs of human being against five needs of maslow.
    These are as under:
    (a) E-Existence need - There are related to provision of basic material requirement of human
    being and are related to Maslows Physiological and safety needs.
    (b) R-Relatedness - This need is related to desire of an individual to maintain sound
    interpersonal relationship. It is related to Maslows, Social need and External component of
    Esteem need i.e., status, recognition and attention.
    (c) G-Growth - Growth is an intrinsic desire for personal development. It is related to
    intrinsic component of Esteem Need like advancement, self respect, autonomy, achievement
    and self-actualization need.

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