Print M edia

Print Media
Newspapers

Local,National,classified,insert&Supplem
ent
Magazines General, Special magazine
and business magazine,

N ationalN ew spapers

LO CAL NEW SPAPER

CLASSIFIED AD

Advantages ofN ew spapers

Geographic targeting
High credibility
Permanence/User-paced
High information potential

D isadvantages ofN ew spapers

Limited color
Poor reproduction quality
One day life span
Unattractive layouts
Hard to measure actual exposure

G EN ERAL M AG AZIN E

SPECIAL M AG AZIN E

BU SIN ESS M AG AZIN E

D isadvantages ofM agazines

Hard to measure actual exposure
Long lead times
Expensive: High CPMs

BRO AD CAST M ED IA
Television
Radio
Cable

O U TD O O R M ED IA
Billboard /Hoardings
Transit
Posters
Sky AD
Banners
Neon sign

BILLBO ARD

Transit ad

Posters

SKY AD

BAN N ERS AD

N eon sign

AD VAN TAG E O F O UTD O O R

AD VERTISIN G
High reach
Target location
Awareness creation

D isadvantages ofoutdoor ad
High cost
Distraction leads to accidents
Detailed message impossible

case study

2010- coke launched vitamin water

in U.K.In colourful bottled drink

poster ad featured as
SloganEnhanced hydration for the
nation-Delicious and nutrious
Ad came under critisim .The uk Ad

regulator
ASA recived complaints from the
mebers of public

 Coco cola claims the product was

nutrious
Was misleading because the drink
contain sugar
ASA noted that 500 ml of water
contains
Sugar more than daily intake of
sugar