Smoking Kill's

BY PATRICK BERRY

Outline Of ideas

I always planning on doing something hard hitting and

serious, thats when smoking came into the picture

I did some research on smoking adverts and found that theirs

very little adverts about passive smoking, which gave me the
basis to my idea

Then came the idea of making it all about the facts of

smoking. I wanted to make the advert simple but hard hitting
making everyone react.

?
?

Co$ts

$o from the counties I will broadcast

from it will cost me 28,930 per ad.
Seeing as I will be showing it at peak
times in the evening.

From research I round that

theres a lot more smokers
further up north, so with my
advert I will direct it at the
northern counties

I want to show the advert 5 times a

week for 4 weeks. Meaning the advert

3750
will cost me a total of 578,600
11490 28,930
4400
x5
5470 144,6
1950
x4
50
1480
390

578,600

My main
would be that its
all about second
hand/ passive
smoking.
Smoking at a young age is
becoming increasingly popular
and increasingly dangerous,
so I really wanted to push a
teenagers reaction to
smoking.

When people think of

smoking they think of
the smoker and all the
harmful effects it
gives them, forgetting
what smoke is doing
to everyone around
them.
When creating my
advert I wanted to
bring across the
cold hard facts of
what
smoking
does.

audience
Everyone and anyone. Its a smoking advert. Almost everyone
will know someone who smokes.

I didnt just want to make the smokers react to this advert I

wanted the friends and family who didnt smoke to react as well

I wanted everyone to realise that just being around someone

who smokes can harm you.

I found that there are more smokers in the north so I wanted to

make sure that people who live in the north will watch the
advert and react to it

form and

style

I would say my advert is a dramatic documentary

Dramatic because it gets our attention and makes us think

about what were doing

Documentary because it tells the truth, we can trust it

The music I used

was co
ftted ve
nvey th
ry nicel
e
y w i th m
y adver
t.

fire. I thi
nk

this adv
ert

u s th e
o
i
r
e
s
th h o w
i
w
g
n
i
t, help
r
e
v
d
a
th to
p
e
d
e
r
ed mo
d
d
a
t
i
e
I believ
is.
rg
ttsein
maU
this certain typ
e of music help
smoking, I fnd
s convey this d
it help show th
arkness and de
at Jack was dep
pression within
smoking.
ressed and hurt
ing from Patrick

&
Theres a few aspects that I needed to
consider when creating my advert, with the
main being that I make sure I dont promote
smoking in anyway. This being the last thing I
was intending to do.

Secondly I would need to make sure that the

advert was hard hitting and informative,
however I cant cross from hard hitting to
distressing, making the audience feel
unnerving and uneasy in there home.

Why vibe should pick me

Did you know that heart
disease was the leading form
of death in England and
Wales in 2012 with 15.60%,
followed by lung cancer with
7.00%.

Did you know that passive

smoking can increase the
chance of getting lung
cancer or heart disease

I want these fgures to

drop, and Im sure there
are a lot of other people
who would feel the same
way.

These are the two

main health risks that
could occur when
smoking.

So why should you choose me. Its simple.

Everyone has a right to clean

Useful links

http://www.ons.gov.uk/ons/rel/vsob1/mortality-statistics--death
s-registered-in-england-and-wales--series-dr-/
2012/sty-causes-of-death.html

http://www.nhs.uk/chq/Pages/2344.aspx?CategoryID=53

http://
www.theguardian.com/news/datablog/interactive/2013/feb/12/
smoking-map-england-data-local-authority

Any questions?